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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
Facebook and Apple's PR war seriously heats up (Mashable - January 28, 2021)

3 comms lessons from GameStop's wild ride (PR Daily - January 28, 2021)

The Power of Trust in Times of Crisis (O'Dwyer's - January 29, 2021)

What Five Guys Can Teach PR Pros About Promoting Press Coverage (PRNEWS - January 29, 2021)

How Will the Biden-Harris Administration Communicate? (PRSay - January 28, 2021)

Risks to Communicators Among the Recent Short Squeeze News (Spin Sucks - January 29, 2021)

Nicky Regazzoni, co-founder of the PR Network, on the PRmoment Podcast (PRmoment (UK) - January 28, 2021) [PODCAST]

There's no debate: Not paying an intern as a PR agency is unethical. (Online PR Blog - The Hoffman Agency - January 28, 2021)

Podcast: Proving That Coverage Equals Capital (PRovoke - January 29, 2021) [PODCAST]

This month in bad PR pitches: January 2021 (Muck Rack Blog - January 29, 2021)

Impeach, Indict, Heal? A Discussion of Post-Trump Washington (CommPro (UK) - January 28, 2021) [PODCAST]

Summary Section:

Facebook and Apple's PR war seriously heats up
By Rachel Kraus
Mashable - January 28, 2021
Facebook and Apple's public brawl over privacy concerns and monopoly power just got even more intense. 

3 comms lessons from GameStop's wild ride
By Ted Kitterman
PR Daily - January 28, 2021
A gaggle of investors on Reddit banded together to drive up the price on GameStop stock—and put the squeeze on Wall Street. What should comms pros take from the episode?

The Power of Trust in Times of Crisis
By Donovan Roche
O'Dwyer's - January 29, 2021
The common thread connecting everything—COVID-19, civil unrest, our government and the election results—is a massively overwhelming lack of trust: in our scientists, our law enforcement, our leadership, our media and even our fellow man.

What Five Guys Can Teach PR Pros About Promoting Press Coverage
By Brandon Watts
PRNEWS - January 29, 2021
Sharing press coverage through email and other channels to remind customers that others also find you interesting keeps them engaged.

How Will the Biden-Harris Administration Communicate?
By Greg Beaubien
PRSay - January 28, 2021
"Our job is to be honest with the American people," White House Communications Director Kate Bedingfield said. "We're going to be wholly committed…to sharing honest information."

Risks to Communicators Among the Recent Short Squeeze News
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 29, 2021
The recent short squeezes from a subreddit called WallStreetBets is creating havoc for the financial industry. In this week's Spin Sucks AMA, Gini Dietrich talks you through what it means for you, as a communicator, and also tries to fold a fitted sheet.

Nicky Regazzoni, co-founder of the PR Network, on the PRmoment Podcast [PODCAST]
PRmoment (UK) - January 28, 2021
This week I'm catching up with Nicky Regazzoni, co-founder of the PR Network, talking us through her career story in public relations.

There's no debate: Not paying an intern as a PR agency is unethical.
Online PR Blog - The Hoffman Agency - January 28, 2021
We explore how unpaid internships defy workplace ethics, perpetuating a lack of diversity by creating inaccessible opportunities for young professionals.

Podcast: Proving That Coverage Equals Capital [PODCAST]
PRovoke - January 29, 2021
Darryl Sparey and Richard Bagnall discuss their new research showing a direct link between PR and start-up funding.

This month in bad PR pitches: January 2021
By Jessica Lawlor
Muck Rack Blog - January 29, 2021
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.

Impeach, Indict, Heal? A Discussion of Post-Trump Washington [PODCAST]
CommPro (UK) - January 28, 2021
Join THAT SAID podcast host Michael Zeldin for this timely conversation about the second impeachment of Donald J. Trump. Michael’s guests are Joe Lockhart, White House Press Secretary under President Bill Clinton, and Former Congressman Charlie Dent, Pennsylvania’s 15th Congressional District.
The Daily PR Brief is put together by the analysts at ITK Information Services.   

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