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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
How Volkswagen's name-change gambit played online (PR Daily - March 30, 2021)

PR's Top Pros Talk: Lisa Osborne Ross (O'Dwyer's - March 30, 2021) [VIDEO]

Survey Shows Upswing in Hiring for Communication Industry in 2021 (PR News - March 30, 2021)

Why DE&I Needs to Be More Than an HR Initiative (PRSay - March 31, 2021)

15 Ways To Prepare A Colleague For Their First Live Interview (Forbes Communications Panel - March 31, 2021)

PR industry future with Gideon Fidelzeid (Axia Public Relations - March 31, 2021) [PODCAST]

Collaboration, communication, and consideration: How to navigate the world of hybrid work (Babel - March 31, 2021)

5 ways to improve productivity while Working From Home (Influence (UK) - March 31, 2021)

How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social] (Sword and the Script - March 30, 2021)

6 questions with Faith Cummings (Muck Rack Blog - March 31, 2021)

Three Tips That Help Agencies Speak The Same Language As In-House Teams (PRovoke - March 30, 2021)

Summary Section:

How Volkswagen's name-change gambit played online
By Ted Kitterman
PR Daily - March 30, 2021
The company renamed its U.S. operations ‘Voltswagen’ to tout its hybrid and electric vehicle manufacturing plans. Does the stunt have more legs than similar efforts, such as IHOPs ‘IHOB’ ploy?

PR's Top Pros Talk: Lisa Osborne Ross [VIDEO]
By Steve Barnes
O'Dwyer's - March 30, 2021
President Biden is making life different for PR pros, and on the latest "PR's Top Pros Talk" video interview, Edelman U.S. chief operating officer Lisa Osborne Ross talks with Doug Simon about some of the steps communicators should take to ensure success in the changed environment.

Survey Shows Upswing in Hiring for Communication Industry in 2021
By Nicole Schuman
PR News - March 30, 2021
Employment in the communication industry will trend upward this year, a new survey from Capstone Hill Search shows.

Why DE&I Needs to Be More Than an HR Initiative
By Christina Stokes
PRSay - March 31, 2021
We are living in an interesting point in history, a turning point really, where you would be hard-pressed to find an organization that isn't focusing efforts and resources, at least to some degree, on diversity, equity and inclusion (DE&I).

15 Ways To Prepare A Colleague For Their First Live Interview
Forbes Communications Panel - March 31, 2021
If a teammate has never participated in a live interview before, you can offer guidance and support to help them feel more at ease delivering the company’s message.

PR industry future with Gideon Fidelzeid [PODCAST]
By On Top of PR
Axia Public Relations - March 31, 2021
Learn why the PR industry’s future is brighter than ever with our guest, Gideon Fidelzeid.

Collaboration, communication, and consideration: How to navigate the world of hybrid work
By Katie Finn
Babel - March 31, 2021
In the weeks following the unveiling of the UK government’s roadmap out of lockdown, businesses throughout the country have been contemplating what a return to the office will look like. While the pandemic has fuelled much uncertainty, we can say with confidence that our working life has been fundamentally altered.

5 ways to improve productivity while Working From Home
Influence (UK) - March 31, 2021
The ‘always on’ world of PR often requires a conscious effort to switch off after work. The remote working revolution triggered by the pandemic has made it even more of a challenge to ensure the boundaries between work and home are not blurred.

How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
By Frank Strong
Sword and the Script - March 30, 2021
Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there. too.

6 questions with Faith Cummings
By Jessica Lawlor
Muck Rack Blog - March 31, 2021
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Faith Cummings.

Three Tips That Help Agencies Speak The Same Language As In-House Teams
By Cheryll Forsatz
PRovoke - March 30, 2021
Relationships between agency and client-side teams are crucial for effective corporate and brand communications. But often it can seem like in-house and agency teams are speaking different languages.
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