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Read some of today's best PR and Comms industry news clips:
 
What Chasing An Olympic Dream Can Teach About Public Relations (Forbes - December 9, 2020)

Oakland County launches PR blitz aimed at 'pandemic fatigue' (Detroit Free Press - December 8, 2020)

Teneo co-founder and former Bill Clinton adviser Doug Band quits PR firm (Financial Times - December 8, 2020)

PR Industry Growth Slips 6% in 2020 (O'Dwyer's - December 8, 2020)

Announcing PR Daily's 2020 Content Marketing Awards finalists (PR Daily - December 8, 2020)

Two Words Can Boost the Response Rate of Media Pitches (PRNEWS - December 8, 2020)

It’s time to eradicate the negative stigma of dyslexia in the comms industry (PRmoment (UK) - December 9, 2020)

The worst media interviews of 2020 (Media First (UK) - December 9, 2020)

Study: Young Americans Expect Brands To Join Their Push For Change (PRovoke - December 9, 2020)

4 consumer behavior trends PR pros should know for 2021 (Agility PR - December 9, 2020)

Slack Tips And Tricks You May Not Know (But Desperately Need) (Crenshaw Communications - December 8, 2020)

Five questions to ask before sending corporate communications with Jason Mudd (Axia Public Relations - December 8, 2020) [PODCAST]

Summary Section:

What Chasing An Olympic Dream Can Teach About Public Relations
By Reyne Quackenbush, Head of PR/AR at ThoughtWorks
Forbes - December 9, 2020
The sport of diving and public relations may not immediately have much in common, but there are lessons from athletic endeavors that can translate to a professional career.

Oakland County launches PR blitz aimed at 'pandemic fatigue'
By Christina Hall
Detroit Free Press - December 8, 2020
Oakland County is spending about $200,000 for the public service announcements with celebrities, officials to control spread of COVID-19

Teneo co-founder and former Bill Clinton adviser Doug Band quits PR firm
By Arash Massoudi
Financial Times - December 8, 2020
Doug Band, the adviser who helped chart Bill Clinton's post-presidential career, is resigning from his role as president of Teneo, the global communications and executive advisory firm he co-founded in 2011. 

PR Industry Growth Slips 6% in 2020
By Jon Gingerich
O'Dwyer's - December 8, 2020
The COVID-19 pandemic roiled the marketing and communications world, with more than three-quarters of North American PR agencies reporting a net decrease in fees this year or no growth at all, according to an industry survey conducted by PR merger and acquisition consultancy Gould+Partners.

Announcing PR Daily's 2020 Content Marketing Awards finalists
PR Daily - December 8, 2020
The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. They told engaging, captivating narratives that caught the attention of audiences and delivered incredible results.

Two Words Can Boost the Response Rate of Media Pitches
By Brandon Watts, Founder and Principal, Wattsware
PRNEWS - December 8, 2020
What would you say if I told you there are two simple words you can use in your subject line to generate a response rate of up to 75 percent or more?

It’s time to eradicate the negative stigma of dyslexia in the comms industry
By Madeleine Weightman, Co-Founder of The Work Crowd
PRmoment (UK) - December 9, 2020
Having once viewed dyslexia as a disability, I now see it as a gift because of the strengths and abilities that dyslexics have. Technology is offering solutions to areas dyslexics are weak in, such as spelling and grammar, with the skills that dyslexics excel in – creativity, innovation, collaboration and communication being in demand in the changing world of work.

The worst media interviews of 2020
By Adam Fisher
Media First (UK) - December 9, 2020
As ever, there have been plenty of interviews to choose from. But we've made our list and we've checked it twice.

Study: Young Americans Expect Brands To Join Their Push For Change
By Diana Marszalek
PRovoke - December 9, 2020
"Generation Disrupted" (Gen Z and young millennials) has ambitious plans to usher in a more equitable, healthier future — and expects brands to join them in their drive for change, according to the research.

4 consumer behavior trends PR pros should know for 2021
By Hazel Raoult
Agility PR - December 9, 2020
The pandemic has shaken things up in all the industry. And for the PR professionals, the pandemic has made it very clear that a strong communications strategy and crisis communication plan is required to stay afloat and come out of the pandemic in a better position.

Slack Tips And Tricks You May Not Know (But Desperately Need)
By Colleen O'Connor
Crenshaw Communications - December 8, 2020
Slack is essential to PR pros but are you using it for better communication? Check out these tips and tricks!

Five questions to ask before sending corporate communications with Jason Mudd [PODCAST]
Axia Public Relations - December 8, 2020
Learn the five questions you should ask before sending any corporate communications with our host, Jason Mudd.
The Daily PR Brief is put together by the analysts at ITK Information Services.   

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