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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
AdTech Pubs Every PR Pro Should Be Reading (Crenshaw Communications - May 18, 2021)

Beyond The Blog: How Marketers Can Leverage Video And Audio Content (Forbes - May 18, 2021)

How PR pros should put data and tech to work (PR Daily - May 18, 2021)

PR Pioneer: Bey-Ling Sha, Ph.D., APR (Institute for Public Relations - May 18, 2021)

PR's Top Pros Talk: Linda Rutherford (O'Dwyer's - May 18, 2021)

PR Tips For Interviewing Sources to Find the Good Stuff (Ishmael's Corner - The Hoffman Agency - May 18, 2021)

How PR Pros Can Guide Companies to Speak Out on Social Issues (PRNEWS - May 18, 2021)

The value of being honest in internal communications (Axia Public Relations - May 18, 2021)

Hybrid working is the new employment currency (Influence (UK) - May 18, 2021)

Strong coverage is a result of strong pitching – but what does this entail? (Neo PR (UK) - May 18, 2021)

PR's Top Pros Talk: Linda Rutherford (O'Dwyer's - May 18, 2021)

Summary Section:

AdTech Pubs Every PR Pro Should Be Reading
By Colleen O'Connor
Crenshaw Communications - May 18, 2021
What trade publications should adtech PR pros be reading and ultimately pitching? Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. Here are some of the websites and publications that ad tech PR people should be scanning every day.

Beyond The Blog: How Marketers Can Leverage Video And Audio Content
By Tyler Lessard, VP Marketing at Vidyard
Forbes - May 18, 2021
Much like your existing blog strategy, it all comes down to how well you answer the questions your audience may have and how effectively you tell your best stories.

How PR pros should put data and tech to work
By Mark Weiner
PR Daily - May 18, 2021
With more and more tools available for delivering messages and measuring outputs, today’s communicator must become a master of the digital landscape.

PR Pioneer: Bey-Ling Sha, Ph.D., APR
By Institute for Public Relations
Institute for Public Relations - May 18, 2021
IPR is featuring some of the many Asian American Pacific Islander pioneers who impacted the field of public relations in celebration of AAPI Heritage Month. Bey-Ling Sha, Ph.D., APR, is serving as the Dean of the College of Communications at California State University, Fullerton, whose work has influenced public relations scholarship, education, and practice.

PR's Top Pros Talk: Linda Rutherford
By Steve Barnes
O'Dwyer's - May 18, 2021


PR Tips For Interviewing Sources to Find the Good Stuff
By Lou Hoffman
Ishmael's Corner - The Hoffman Agency - May 18, 2021
In media relations, the focus tends to be on the pitch. But the interviewing process is just as important in crafting a pitch that lands.

How PR Pros Can Guide Companies to Speak Out on Social Issues
By Bill Novelli
PRNEWS - May 18, 2021
To be true to corporate values, apply the triple bottom line: people, planet and profit. Monitor all stakeholders before taking a position.

The value of being honest in internal communications
By Jacob McKimm
Axia Public Relations - May 18, 2021
Are you doing PR, but not being honest in your internal communications? See why it's important to be honest in corporate communications.

Hybrid working is the new employment currency
By Ashley Carr, Managing Director and Founder of Neo PR
Influence (UK) - May 18, 2021
Here's how workplace perks pre- and post-covid are changing due to employee expectation and its evolution due to the pandemic.

Strong coverage is a result of strong pitching – but what does this entail?
By David Mieny
Neo PR (UK) - May 18, 2021
Client knowledge, content, different pitch approaches at different times, and relationship building are all crucial factors that drive media coverage.

PR's Top Pros Talk: Linda Rutherford
By Steve Barnes
O'Dwyer's - May 18, 2021
How does the travel sector come back after so much disruption? That's the topic Southwest Airlines senior VP and chief communications officer Linda Rutherford discusses with Doug Simon on the latest "PR's Top Pros Talk" video interview.
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