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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
How the pandemic has transformed the events industry (PRmoment (UK) - February 16, 2021)

PR's Top Pros Talk: Carrie Jones (O'Dwyer's - February 16, 2021) [VIDEO]

5 powerful ways to beat empty rhetoric in speeches (PR Daily - February 16, 2021)

The Hockey News Misses on Diversity Opportunity (PRNEWS - February 16, 2021)

McKinsey's Cautionary Tale for Communicators (PRSay - February 16, 2021)

How newsrooms post content on their websites with Jason Mudd (Axia Public Relations - February 16, 2021)

Journalists from Vogue, The Washington Post, Good Housekeeping + more on how to make your PR pitch stand out (Muck Rack Blog - February 16, 2021)

Why You Cannot Fake Your Feelings (CommPro (UK) - February 16, 2021)

How to protect your survey data quality with smart trap questions (Agility PR - February 17, 2021)

Ethics during a Pandemic – An example from the airline sector (Influence (UK) - February 12, 2021)

Summary Section:

How the pandemic has transformed the events industry
By Dina Green
PRmoment (UK) - February 16, 2021
If there was a 'worst case scenario' for an industry and marketing channel that relied on the ability for people to meet face to face, being denied just that by a global pandemic would be it. 

PR's Top Pros Talk: Carrie Jones [VIDEO]
By Steve Barnes
O'Dwyer's - February 16, 2021
JPA Health principal Carrie Jones offer pointers for how communicators can help organizations navigate issues surrounding the rollout of the COVID-19 vaccine on the latest "PR's Top Pros Talk" video interview.

5 powerful ways to beat empty rhetoric in speeches
By Brian Pittman
PR Daily - February 16, 2021
The upcoming State of the Union will showcase best (and worst) practices for connecting and conveying confidence. Here’s what to watch for so you can achieve both.

The Hockey News Misses on Diversity Opportunity
By Nicole Schuman
PRNEWS - February 16, 2021
It seems like every day there's another brand—this time a publication—getting called out for short-sighting diversity.

McKinsey's Cautionary Tale for Communicators
By Nick Kalm
PRSay - February 16, 2021
Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. It certainly does reputationally.

How newsrooms post content on their websites with Jason Mudd
By On Top of PR
Axia Public Relations - February 16, 2021
Learn how TV newsrooms post stories and content on their websites and what to expect when your story goes live with our host Jason Mudd.

Journalists from Vogue, The Washington Post, Good Housekeeping + more on how to make your PR pitch stand out
By Jessica Lawlor
Muck Rack Blog - February 16, 2021
Ten journalists from publications like Vogue, Good Housekeeping, The Washington Post and more share their top tips for PR pros on pitching.

Why You Cannot Fake Your Feelings
By Carol Kinsey Goman
CommPro (UK) - February 16, 2021
Smiles are often used as a polite response to cover up other emotions, but these social smiles involve the mouth only. Unless you are expressing genuine pleasure or happiness, it's hard to produce a real smile – the kind that crinkles the corners of the eyes and lights up the entire face.

How to protect your survey data quality with smart trap questions
By Rasto Ivanic
Agility PR - February 17, 2021
Gathering high-quality responses from online surveys is a fundamental premise of building customer insights and making sound business decisions. Achieving this premise, however, can be a major challenge.

Ethics during a Pandemic – An example from the airline sector
By Alex Malouf
Influence (UK) - February 12, 2021
The past twelve months has been the hardest I can remember as a communicator. And one of the big issues we're all facing is on ethics.
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