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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
2 essential blessings the best leaders can give (PR Daily - June 4, 2021)

Why PR's Survival Depends on Partnering with the Press (PRNEWS - June 4, 2021)

AMA: What Is the Best Online Speaker Guide Out There? (Spin Sucks - June 4, 2021)

Using Preferred Pronouns: A Simple Change for Increased Representation and Inclusion in Communications (PRSay - June 4, 2021)

Senior comms leaders feel lonely at the top claims research into mental health in PR (PRmoment (UK) - June 3, 2021)

The LGBTQ Experience in Public Relations: Visibly Proud [Free Webcast] (CommPro (UK) - June 3, 2021)

Edelman Names Jim O'Leary US COO (PRovoke - June 4, 2021)

7 tips for writing content that ranks and converts (Agility PR - June 3, 2021)

Public Relations in Product Development (Behind the Lines - June 3, 2021)

5 content lessons from Axios' local e-newsletters (Communications Conversations - June 4, 2021)

Summary Section:

2 essential blessings the best leaders can give
By Bruce Berger
PR Daily - June 4, 2021
The Plank Center’s Bruce Berger reflects on an lesson learned from Betsy Plank on the importance of service and empathy for PR leaders and mentors.

Why PR's Survival Depends on Partnering with the Press
By Nicole Rodrigues, Founder & CEO of NRPR Group
PRNEWS - June 4, 2021
Media are finding less value coming through their inbox from PR pros. If nothing changes, they will simply turn off the tap.

AMA: What Is the Best Online Speaker Guide Out There?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 4, 2021
On this week's Spin Sucks AMA, Gini Dietrich answers a question about the best online speaker guide (do’s and don’ts, tips, and best practices).

Using Preferred Pronouns: A Simple Change for Increased Representation and Inclusion in Communications
By Crystal Borde
PRSay - June 4, 2021
Let's talk about pronouns. On a recent Zoom call, you probably saw a few attendees with a display name followed by their preferred pronouns in parentheses.

Senior comms leaders feel lonely at the top claims research into mental health in PR
By Deborah Oliver
PRmoment (UK) - June 3, 2021
A survey has found that 39% of senior comms practitioners are less than communicative when it comes to talking about their feelings at work.

The LGBTQ Experience in Public Relations: Visibly Proud [Free Webcast]
CommPro (UK) - June 3, 2021
On June 29, please join the Museum's third annual tribute to our industry's LGBTQ community. Two panels — one of PR professionals from both corporate and non-profit organizations, followed by a diverse panel of journalists covering LGBTQ issues, will engage in discussions ranging from the current challenges facing the community and how it is covered in media to how the social activism of the last 50+ years has helped bring it to where it is today.

Edelman Names Jim O'Leary US COO
By Diana Marszalek
PRovoke - June 4, 2021
Edelman has promoted global corporate affairs lead Jim O'Leary to US chief operating officer.

7 tips for writing content that ranks and converts
By Viola Eva
Agility PR - June 3, 2021
The subtle skill of article writing is worth mastering, since all SEO, content marketing and PR efforts are rooted in quality content.

Public Relations in Product Development
By Ronn Torossian, CEO of 5WPR
Behind the Lines - June 3, 2021
Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working with a team of PR professionals.

5 content lessons from Axios' local e-newsletters
By Arik Hanson
Communications Conversations - June 4, 2021
In case you haven’t heard, Axios is taking over the world. OK, not really. But, their local e-newsletters are infiltrating markets like MSP and changing the media landscape. As in, their e-newsletters are really freaking good.
The Daily PR Brief is put together by the analysts at ITK Information Services.   

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