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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
Crucial Skills for PR Professionals in 2021 (Culpwrit - February 10, 2021)

February 9 was a tale of 3 PR crises—and one common denominator (Agility PR - February 11, 2021)

How To Learn To Stop Worrying And Love The Inbound Marketing Process (Forbes - February 9, 2021)

PR pros honor Black contributions to the industry for Black History Month (PR Daily - February 10, 2021)

COVID-19 Closes and Opens Opportunities for PR Pros at SCOTUS (PRNEWS - February 10, 2021)

Communicators Can Manage the Weaponization of Misinformation (Spin Sucks - February 11, 2021)

Why early-stage business PR requires a different way of thinking (PRmoment (UK) - February 10, 2021)

10 Things To Know Before Dating a PR Pro (Crenshaw Communications - February 10, 2021)

Products for your company's PR pro who's working from home (Axia Public Relations - February 10, 2021)

'Race After Technology': Breaking Down the New Jim Code (March Communications - February 11, 2021) [PODCAST]

What the Flack? (HMA Public Relations - February 11, 2021)

Summary Section:

Crucial Skills for PR Professionals in 2021
Culpwrit - February 10, 2021
During this strange, challenging time in the world, here are some specific skills every PR professional should focus on developing or maintaining this year.

February 9 was a tale of 3 PR crises—and one common denominator
By Arthur Solomon
Agility PR - February 11, 2021
On that day, news stories covering three major facets of American society—business, sports and politics—made headlines, despite the best efforts of PR crisis specialists, when all that was necessary to stop the bleeding was to tell the truth.

How To Learn To Stop Worrying And Love The Inbound Marketing Process
By Jon Simpson, Owner of Criterion.B
Forbes - February 9, 2021
Inbound marketing is the long play, and it took me a long time to stop worrying about seeing quick results and begin to love the process. 

PR pros honor Black contributions to the industry for Black History Month
By Ted Kitterman
PR Daily - February 10, 2021
In an event hosted by the Diversity Action Alliance and the Museum for PR, leaders from across the U.S. share their experience as Black PR pros and their hopes for the future.

COVID-19 Closes and Opens Opportunities for PR Pros at SCOTUS
By Eric Andrus, EVP of KARV Communications
PRNEWS - February 10, 2021
The court's virtual setting requires critical adjustments to media relations strategy, yet these changes may offer unforeseen opportunities.

Communicators Can Manage the Weaponization of Misinformation
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 11, 2021
What is one to do when the weaponization is used against our organizations and, as communicators, we have to pick up the pieces?

Why early-stage business PR requires a different way of thinking
By James Taylor, Founder and Managing Director, Roaring Mouse PR
PRmoment (UK) - February 10, 2021
In the battle for public attention, there are few more challenging tasks than introducing a new business to the world – and none more gratifying when you get it right.

10 Things To Know Before Dating a PR Pro
By Colleen O'Connor
Crenshaw Communications - February 10, 2021
PR pros can be intimidating on first dates. Here are 10 things you should know before dating us!

Products for your company's PR pro who's working from home
By Amelia Ellicott
Axia Public Relations - February 10, 2021
Know a public relations pro that's working from home? Here are some excellent items for him or her!

'Race After Technology': Breaking Down the New Jim Code [PODCAST]
By Elisabeth O'Donnell
March Communications - February 11, 2021
Today on The Innovator's Mic, in the spirit of Black History Month, we're talking about our latest Overbooked Book Club choice – Race After Technology, by Ruha Benjamin, which extrapolates how people of color have or have not been represented in innovation.

What the Flack?
By Abbie Fink
HMA Public Relations - February 11, 2021
The #PR profession is all a-flutter over Flack. Abbie Fink says other professionals have been similarly mis-portrayed in the media.
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