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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
16 Ways PR And Communications Teams Help Build Customer Experience (Forbes Communications Council - September 29, 2020)

5 examples of clever, creative COVID-19 pivots (PR Daily - September 29, 2020)

Grow Your PR Firm's Reputation with an Award Program (PR Couture (UK) - September 24, 2020)

Finance & PR: 5 Leading Financial PR Firms and Why They Stand Out (Everything PR - September 29, 2020)

7 tips for optimizing your reputation with a client (Agility PR - September 29, 2020)

How to submit photos that the news media will use (Axia Public Relations - September 29, 2020)

4 trends in journalism and what they mean for the PR industry (ACH Communications - September 29, 2020)

Top 5 Best Press Kit Examples (Business 2 Community - September 28, 2020)

#SSU2020 Speaker Q&A: Okayplayer's Alanna Bass on Communicating in a Charged Climate (PRNEWS - September 28, 2020)

The host of SEMrush's 'The Marketing Scoop' podcast explains the role of SEO in PR (Muck Rack Blog - September 29, 2020)

Why leaders must champion diversity and inclusion (PRmoment (UK) - September 29, 2020)

Summary Section:

16 Ways PR And Communications Teams Help Build Customer Experience
Forbes Communications Council - September 29, 2020
Your PR and communications departments are instrumental in developing customer experience solutions. After all, who is better at understanding consumers than the people tasked with studying them?

5 examples of clever, creative COVID-19 pivots
By Jason Dressel, Managing Director of History Factory
PR Daily - September 29, 2020
The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.

Grow Your PR Firm's Reputation with an Award Program
By Alexandra Drobysheva, CEO at HINT Communication Agency
PR Couture (UK) - September 24, 2020
HINT created the SMALL Award to create an alliance and drive legitimacy to small PR firms. Could an award program be a fit for your firm?

Finance & PR: 5 Leading Financial PR Firms and Why They Stand Out
Everything PR - September 29, 2020
Financial PR is not only demanding, but also varied and complex. While offering PR professionals the opportunity to engage with the ever-changing financial markets, PR agencies have the role of advising a wide variety of financial professionals.

7 tips for optimizing your reputation with a client
By Larry Alton
Agility PR - September 29, 2020
There are many marketing and PR strategies that can improve your brand reputation overall, given months of time to develop. But how can you improve your reputation with a single client?

How to submit photos that the news media will use
By Marjorie Comer
Axia Public Relations - September 29, 2020
In today's newsroom, submitting a photo along with the pitch is important to success. Discover how to make the best photo you can for a media pitch.

4 trends in journalism and what they mean for the PR industry
By Arik Hanson, Principal of ACH Communications
ACH Communications - September 29, 2020
Today I thought I'd take a look at some of the macro-level trends happening in the media industry and their impact on us, as PR professionals, in the coming years.

Top 5 Best Press Kit Examples
By David Libby
Business 2 Community - September 28, 2020
Press kits are usually available on the homepage for transparency and ease of use, but various businesses and websites use it in different ways.

#SSU2020 Speaker Q&A: Okayplayer's Alanna Bass on Communicating in a Charged Climate
By Sophie Maerowitz
PRNEWS - September 28, 2020
Ahead of this year's Social Shake-Up virtual social media conference, we spoke to #SSU2020 speaker Alanna Bass of Okayplayer. Whether you are trying to communicate with a diverse audience or jump into a trending conversation, Bass says to keep these things in mind in tumultuous 2020 and beyond.

The host of SEMrush's 'The Marketing Scoop' podcast explains the role of SEO in PR
By Justin Joffe
Muck Rack Blog - September 29, 2020
To better understand SEO’s future in PR, we spoke to Laura Morelli, head of media for UK and Australia at SEO software company SEMrush.

Why leaders must champion diversity and inclusion
By Kimberly Nei
PRmoment (UK) - September 29, 2020
Diversity and inclusion (D&I) has been trending as a topic for several years. In fact, we've seen a rise in corporations adding chief diversity officers to their c-suite teams to create the infrastructure necessary to commit to D&I practices. Whilst we've seen a lot of progress, there is still a lot of work to do, especially in the c-suite of top corporations.
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