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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
Lessons Earned: How a PR Pro Recovered from an Awful Mistake (PRNEWS - May 28, 2021)

12 Types Of Language That Don't Belong In Business Communications (Forbes - May 28, 2021)

If words matter so much, let's find better ones (PR Daily - June 1, 2021)

The Unprecedented Opportunity Communicators Have Right Now (Spin Sucks - June 1, 2021)

Enhance your digital presence with these 5 PR trends (Agility PR - June 1, 2021)

Lessons from Trader Joe's Communications Crisis (CommPro (UK) - May 30, 2021)

7 must-have public relations skills (Muck Rack Blog - June 1, 2021)

One Year Later: What The PR Industry Has Done To Dismantle Systemic Racism (PRovoke - June 1, 2021)

Influencer mistakes with Jason Mudd (Axia Public Relations - June 1, 2021) [PODCAST]

Real Estate PR: Top Five Trends for a Hot Market (PRGN - June 1, 2021)

Summary Section:

Lessons Earned: How a PR Pro Recovered from an Awful Mistake
By Cindy Villafranca
PRNEWS - May 28, 2021
I was working on other things when I saw an email alert with the subject line: 'DID YOU MEAN TO SEND THIS?' My heart sank.

12 Types Of Language That Don't Belong In Business Communications
Forbes - May 28, 2021
While some messages are less formal than others, to ensure that they are relayed clearly and won’t cause confusion or controversy, certain phrases and terms shouldn’t be included in professional communications.

If words matter so much, let's find better ones
By Bill Novelli
PR Daily - June 1, 2021
Bill Novelli, cofounder of Porter Novelli and former CEO of AARP, shares five tips for how PR pros can use their work to improve public discourse and encourage civility.

The Unprecedented Opportunity Communicators Have Right Now
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 1, 2021
Communicators have an unprecedented opportunity right now to take a seat at the decision-making table and provide insight, post-pandemic.

Enhance your digital presence with these 5 PR trends
By Brett Clawson
Agility PR - June 1, 2021
In the 2020s, if you don't keep up digitally, you're getting left behind. As you design your digital marketing strategy, be sure to include techniques from these PR trends.

Lessons from Trader Joe's Communications Crisis
By Ronn Torossian, CEO of 5WPR
CommPro (UK) - May 30, 2021
The grocery store chain Trader Joe’s recently received public backlash after a former employee in New York City claims that his position was terminated after he sent a letter to the company’s leaders with suggestions on how to improve the store’s safety protocols during the pandemic.

7 must-have public relations skills
By Tyler Burt
Muck Rack Blog - June 1, 2021
To be the most effective PR team, you need to develop the top seven PR skills that can lead to more personal and professional growth.

One Year Later: What The PR Industry Has Done To Dismantle Systemic Racism
By Diana Marszalek
PRovoke - June 1, 2021
A year after George Floyd's murder, PRovoke Media takes stock of where PR firms are at in meeting their diversity goals.

Influencer mistakes with Jason Mudd [PODCAST]
By On Top of PR
Axia Public Relations - June 1, 2021
Learn these mistakes people often make before you start working with influencers with our host Jason Mudd.

Real Estate PR: Top Five Trends for a Hot Market
By Michelle Lyng - Novitas Communications
PRGN - June 1, 2021
Last year was epic in terms of disruption to most businesses and few industries were as disrupted as the real estate industry.
The Daily PR Brief is put together by the analysts at ITK Information Services.   

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