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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
14 Communications Faux Pas To Avoid On Commercial Accounts (Forbes Communications Panel - April 6, 2021)

PR's Top Pros Talk: Lindsey Carnett (O'Dwyer's - April 6, 2021) [VIDEO]

For young PR pros, the pandemic has drastically changed the job search (PR Daily - April 5, 2021)

Amazon, Publix Show Political Sparring in the Media is Far From Over (PRNEWS - April 5, 2021)

Fandom, Forgiveness, and Future Support: YouTube Apologies as Crisis Communication (Institute for Public Relations - April 5, 2021)

More Podcasts for PR Pros (Recommended by PR Pros) (Cision Media Research - April 5, 2021)

6 tips for using LinkedIn to grow your PR network (Agility PR - April 6, 2021)

Can you get guaranteed earned media coverage? (Axia Public Relations - April 6, 2021) [VIDEO]

How to Cultivate Productivity in a Remote Team (Commpro - April 5, 2021)

How To Make The Most Of Clubhouse (PRovoke - April 6, 2021) [PODCAST]

Paying it Forward With Tomorrow's Students of Color (Culpwrit - April 5, 2021)

How to Get Media Attention at International Trade Shows (Business 2 Community - April 6, 2021)

Summary Section:

14 Communications Faux Pas To Avoid On Commercial Accounts
Forbes Communications Panel - April 6, 2021
Companies want to do business with vendors who communicate clearly and transparently. When it comes to messaging, there are a number of potential pitfalls to avoid, especially on business-to-business accounts.

PR's Top Pros Talk: Lindsey Carnett [VIDEO]
By Steve Barnes
O'Dwyer's - April 6, 2021
Marketing Maven CEO and president Lindsey Carnett talks with Doug Simon about how messaging priorities have changed over the course of the COVID pandemic on the latest "PR's Top Pros Talk" video interview.

For young PR pros, the pandemic has drastically changed the job search
By Zane Landin & Makena Sneed
PR Daily - April 5, 2021
New grads share about their experience looking for a job in the comms industry as opportunities have been limited by the COVID-19 crisis.

Amazon, Publix Show Political Sparring in the Media is Far From Over
By Sophie Maerowitz
PRNEWS - April 5, 2021
Over the last week, Amazon and Publix, have been forced to respond directly to comments made by elected officials.

Fandom, Forgiveness, and Future Support: YouTube Apologies as Crisis Communication
By Jean Kelso Sandlin, Ed.D. and Monica Gracyalny, Ph.D.
Institute for Public Relations - April 5, 2021
Perceptions of sincerity and forgiveness are desirable outcomes of effective apologies. Sincerity and forgiveness may be perceived differently via social media. This study examined how audience characteristics and attitudes relate to their perceptions of sincerity and forgiveness of apologies by public figures posted on YouTube.

More Podcasts for PR Pros (Recommended by PR Pros)
By Mary Lorenz
Cision Media Research - April 5, 2021
Recently, we asked our customers to add to our list of the PR Podcasts We Recommend by telling us about the podcasts they recommend for fellow PR and marketing professionals. Here's what they had to say.

6 tips for using LinkedIn to grow your PR network
By Chris Norton
Agility PR - April 6, 2021
LinkedIn is the most popular social networking platform for professionals. The platform offers an excellent way to expand your PR network, make connections, and pitch stories. To make the most of the professional networking opportunities on LinkedIn, though, you need a strategy.

Can you get guaranteed earned media coverage? [VIDEO]
By Jacob McKimm
Axia Public Relations - April 6, 2021
Earned media coverage is wonderful for your public relations, but is there a way to get guaranteed earned media appearances?

How to Cultivate Productivity in a Remote Team
By Nicole Garrison
Commpro - April 5, 2021
Many team leaders find working with remote teams to be an adjustment. One of the key challenges they face is maintaining or even increasing productivity. Perhaps you’ve faced this challenge yourself. If so, check out these strategies for cultivating productivity in a remote team.

How To Make The Most Of Clubhouse [PODCAST]
PRovoke - April 6, 2021
Piabo founder Tilo Bonow joins the PRovoke podcast to give his top tips on making the most of the new audio platform.

Paying it Forward With Tomorrow's Students of Color
By Remberto Del Real
Culpwrit - April 5, 2021
As the oldest son of Mexican immigrants and the first in his family to go to college, Remberto Del Real now helps young people make their way on their education and career journeys.

How to Get Media Attention at International Trade Shows
By Elvina Bulat
Business 2 Community - April 6, 2021
Getting media attention at international trade fairs is a challenging task for any communication professional. These events attract hundreds or even thousands of industry leaders worldwide, making competition for coverage quite intense for all participants.
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