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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
New Plank Center research identifies top PR trends and challenges in a year of continuous crisis (Agility PR - June 8, 2021)

How Communicators Can Avoid The Common Pitfalls Of CEO Forums (Forbes - June 7, 2021)

PR's Top Pros Talk: Laura Duda (O'Dwyer's - June 7, 2021) [VIDEO]

Surveys Open PR Pros' Eyes on Diversity, Gender and Profitability (PRNEWS - June 7, 2021)

The Impact of COVID-19 on the Five Functions of Management (Institute for Public Relations - June 8, 2021)

Three Ways Communicators Can Effectively Do Their Jobs (Spin Sucks - June 8, 2021)

To Improve Crisis-Response Plans, Bring in a Red Team (PRSay - June 7, 2021)

Connect with your audience with Adam O'Daniel (Axia Public Relations - June 8, 2021) [PODCAST]

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events (Sword and the Script - June 8, 2021)

What do journalists want from PR pros? (Media First (UK) - June 8, 2021)

Focused content as effective PR strategy (Behind the Lines - June 7, 2021)

Summary Section:

New Plank Center research identifies top PR trends and challenges in a year of continuous crisis
By Richard Carufel
Agility PR - June 8, 2021
Like virtually every other industry, the COVID crisis shook PR to its core—and created a new landscape for business and communications that will likely persist for many years to come.

How Communicators Can Avoid The Common Pitfalls Of CEO Forums
By Kyle Scott, Vice Chancellor of Strategic Priorities at Lone Star College
Forbes - June 7, 2021
Regardless of why your CEO does not come off well in large public settings, it is your job as a communications leader to help them put their best foot forward.

PR's Top Pros Talk: Laura Duda [VIDEO]
By Steve Barnes
O'Dwyer's - June 7, 2021
Goodyear senior VP and chief communications officer Laura Duda outlines the steps that companies need to take to reposition themselves outside their traditional verticals in the latest "PR's Top Pros Talk" video interview with Doug Simon.

Surveys Open PR Pros' Eyes on Diversity, Gender and Profitability
By Seth Arenstein
PRNEWS - June 7, 2021
The knowledge spigot overflows with surveys about PR. Sometimes they confirm what we think we know, other times they upend our beliefs.

The Impact of COVID-19 on the Five Functions of Management
By Linda Diokpa, Alexandra Swift, Oreoluwa Afe and Amalia Lentini
Institute for Public Relations - June 8, 2021
The COVID-19 pandemic resulted in a renewed focus on internal communication as many organizations had to introduce new working practices, furlough employees, and handle sudden redundancies. This has created unique challenges for organizations as they adjust to new operating, business, and public policy environments.

Three Ways Communicators Can Effectively Do Their Jobs
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 8, 2021
Many communicators are people pleasers, which is fantastic, but can prevent you from being effective. Here are three things you can do to be both.

To Improve Crisis-Response Plans, Bring in a Red Team
By Adnan Bashir
PRSay - June 7, 2021
In today's unforgiving media environment, decades' worth of arduous work to build a strong reputation can be destroyed in less than a week.

Connect with your audience with Adam O'Daniel [PODCAST]
Axia Public Relations - June 8, 2021
Learn how to use social media and web content to directly connect with your audience with our guest, Adam O’Daniel of Movement Mortgage.

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events
By Frank Strong
Sword and the Script - June 8, 2021
While I believe the event industry will eventually recover from the 10 billion-dollar-hit it took, it's going to take some time. Most events of a marketing nature will remain virtual for the foreseeable future.

What do journalists want from PR pros?
By Adam Fisher
Media First (UK) - June 8, 2021
Wouldn’t it be good to know what journalists look for in press releases and story pitches?

Focused content as effective PR strategy
By Ronn Torossian, CEO of 5WPR
Behind the Lines - June 7, 2021
Content that is marginally meaningful will have little or no role to play in the PR advancement of an organization. The media landscape is constantly evolving and challenging tried and tested PR methods. This is the time for understanding content and shaping it.
The Daily PR Brief is put together by the analysts at ITK Information Services.   

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