
I love these kind of stunts.
Some people don't but they have no soul.
These stunts go against scheduling, budget forecasts and require a sharp creative team and a flexible execution.
If you've got a product that can be weaved into a current event AND you've got the chutzpah AND the budget AND the swiftness of feet - then go for it!
Burger King flaunt their whoppers in Westminster on 7th July, the same day as Boris announced his resignation...I mean, 'caretakership'.
(I have to admit, I don't know what the '10' is referring to).
(edit. Apparently the '10' is referring to '10 Downing Street' which seems totally superfluous and confusing. The occupant, not the abode itself, was telling the whoppers).
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