Is One Reef Enough?

After years on the case, I’m starting to lose track of Reef and all of its mega-partnerships with restaurants and other entities riding its wave of growth like remoras hitchhiking on the back of shortfin makos—the fastest sharks we’ve got. 
The parking lot operator, which pivoted into putting hundreds of trailer-like ghost kitchens inside parking lots, has clearly found a sweet spot for virtual restaurants, QSRs, fast-casuals and many of the largest casual brands looking to grow with minimal capital outlays. Its habitat isn’t just North America, as Reef is a global enterprise with tentacles crossing the Atlantic.
With investor enthusiasm for delivery and next-generation restaurant technology approaching another all-time high, Reef likely has few barriers in its way, other than its ability to cash the operational checks its ambitious team has already written.
For restaurants that haven’t already inked ghost/satellite partnerships, this industry needs more options beyond Reef and the traditional ghost kitchen players. As companies like All Day Kitchens, Franklin Junction, C3, Ghost Kitchen Brands and others find traction with new takes on the remote kitchen format, maybe we just need a direct Reef competitor that already owns the real estate.
Impark? CBRE? JLL? What do you say? I hear the water is warm and teeming with fish. 

— Tom Kaiser, Editor



Three Restaurants Lean into Delivery and Pickup to Rebuild their Businesses
There has been nothing easy about being a restaurant operator during this last year and a half. Through shutdowns, changing customer habits and relentless uncertainty, three self-made owner-operators leaned into delivery and their relationship with DoorDash to find their footing, attract new business and reclaim their love for serving their communities. Read more.


SevenRooms Links Up with Olo, Hints at Deeper Ties
It’s getting crowded in the restaurant tech landscape, especially among companies focused on customer loyalty and relationship management. Joel Montaniel, CEO and co-founder of SevenRooms, expects investor-driven M&A in the near future and more partnerships like his firm’s landmark deal with delivery tech giant Olo. Read more.
Chick-fil-A Sued in New York Over Delivery Mark-up Allegations
Two Chick-fil-A customers are suing the chain over its “deceptive and untruthful promises” of flat, low-cost meal delivery. Read more.
Reef Kitchens Signs Mega Deal with 800 Degrees
Reef Kitchens, which went from a parking lot owner to a ghost kitchen operator, recently announced a partnership with 800 Degrees Woodfired Pizza to open 500 ghost kitchens for the brand over the next five years. Read more.
DoorDash Launches $1M Disaster Fund, New Ad Offerings
DoorDash announced a $1 million restaurant disaster relief fund and new advertising tools to help restaurants reach new customers through self-serve Sponsored Listings. Read more.
Grubhub, Restaurant Strong to Give $4 Million to Independents
Grubhub and The Greg Hill Foundation’s Restaurant Strong Fund will be giving $4 million in grants to support restaurants across the country that have been working hard to survive the pandemic. Aimed at independent restaurants in seven cities, the grants will range from $5,000 to $50,000. Read more.
Qu Launches Commerce Cloud for Enterprise Restaurants
Qu, a new-age restaurant tech and POS company, launched a new feature called the Commerce Cloud that adds a new level of speed and stability for enterprise restaurants. It ensures fewer lost transactions and higher levels of guest and employee satisfaction. Read more.


The Food On Demand Conference is less than a month away. As we assemble the finishing touches on FODC, we want to give you a preview of the content coming up in November. Check out the links below, and if you haven't already registered, don't miss this chance!

Full Agenda
Speaker Bios
Exhibitor List
Register Here


Copyright © 2021 Franchise Times - parent company of Food on Demand / FoodService News, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp