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A NOTE FROM THE EDITOR

Don’t Stop Pushing Native Channels


I’m surprised how rarely restaurants I order from try to convert me to native delivery channels. Maybe it’s a Midwestern, avoid-the-elephant-in-the-room thing, but restaurants have every incentive to push their regular customers into more profitable internal, lower-commission ordering platforms. 

Nobody in this industry claims it’s easy to move delivery customers from the cozy confines of their familiar delivery apps, not even the outspoken digital marketing and customer loyalty players. 

I ask every operator I talk to about this, and the ones most frustrated by this never-ending task are clearly the ones who are determined to move the needle no matter what it takes. They talk to customers face to face, stuff delivery bags with flyers, mention it in marketing materials and through in-store signage, and even offer special menu items or discounts for customers who go direct. 

Pushing native ordering needs to be a daily priority for a restaurant’s entire team. The bottom-line and data-collection benefits are too important to ignore, so it’s especially vexing when so many restaurants still aren’t making an effort. Of course, I don’t fault them for it with everything on their plates, but my anecdotal experiences underscore the reality that there’s still work to be done in educating operators, even as more customers are getting the message that direct ordering is what it takes to truly support their favorite restaurants. 

— Tom Kaiser, Editor
tkaiser@foodondemandnews.com

 

SPONSORED ARTICLE

Omnivore Connect Opens API, Speeds Up Tech Tasks
Omnivore is alleviating the headache of testing and implementing restaurant software by opening access to its core API. CEO Dan Singer said, “the updated application programming interface (API), available through the Omnivore Connect program, makes it easier for restaurant operators to identify top-quality tools and make sure they work just right.” 
Read more.

WHAT'S NEW THIS WEEK

Gorillas Raises “Close to” $1 Billion, Led by Delivery Hero
Gorillas, the German delivery startup promising groceries in ten minutes or less, announced it closed its Series C funding round on Tuesday. The company raised “close to” $1 billion at a valuation of $2.1 billion. Read more.
Clover Parent, Fiserv, Buys BentoBox
Fiserv, a Wisconsin-based payment and financial services company that created the Clover point-of-sale platform, has signed an agreement to acquire BentoBox, a digital marketing and commerce platform that’s largely focused on small and medium-sized restaurants. Read more.
Instacart Takes Aim at Meal Delivery, Catering
Instacart is growing in the direction of meal delivery. On October 7, the company announced it would acquire catering software company FoodStorm, extending its reach into the prepared food aisle of many grocery stores. Read more.
Slice Adds Barstool Sports Founder, Dave Portnoy, as Equity Partner
Slice, a pickup and self-delivery provider for independent pizza restaurants, announced a partnership with Dave Portnoy, founder of Barstool Sports and creator of One Bite, the digital series in which Portnoy tastes and scores pizza in what he describes as “pizza reviews for the common man, by the common man.” Read more.
Perfect Company Appoints Former Kitchen United CEO, Jim Collins, as President
Jim Collins, the former CEO of Kitchen United, has been appointed president of Perfect Company, an emerging provider of technology solutions addressing operational challenges for restaurants. As president, Collins will spearhead Perfect company’s operational, marketing and investor relations efforts, working directly with co-founders CEO Mike Wallace and COO Miriam Kim. Read more.
Instacart, Stop & Shop Partner on 30-Minute Grocery Delivery
Instacart has partnered with Shop & Shop, a Massachusetts-based brick-and-mortar grocery brand, to offer 30-minute delivery of fresh foods, meal kits, groceries and household necessities in select Northeast markets. Read more.

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