Data Driven Decisions
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Let's Talk Innovations, Trends & Comms...

We’ve selected interesting articles, reports, case studies and guidelines for this edition. With inspiration on everything from fundraising to digital transformation, writing tips and simple life hacks to make your day more productive. Enjoy!

As always, if you’ve any feedback on our information mailings, good or bad, please let us know so that we can keep things interesting and relevant. Get in touch on

Innovation & Trends
Digital transformation

David Rogers suggests it’s not about technology but strategy, leadership and new ways of thinking.

A practical and easy to follow talk exploring what we all need to consider to stay relevant. It has lots of examples from different industries. And looks at the how the Museum of Modern Art, New York, adapted its role as a museum to fit the digital age. 
Watch the Video
Digital transformation was also the theme for our latest Network Not Work event. See our new guest blog post 'Digital? What is that?' from speaker Amanda Neylon, NHS Digital.
Digital policy and plan guidelines 

These guidelines, co-authored by The Space, another speaker at our Network Not Work event, also looks at digital transformation. How it can help to develop how we create work. How we capture learning. Or how we do things day to day to give our customers the best experience.  
Read more
Matching the crowd

We’re all familiar with crowdfunding campaigns these days. But now a matched crowdfunding pilot has been set up, targeted at the arts and heritage sectors. Research into the pilot suggests growth in this area of funding in the next few years. 

Let's watch to see if it becomes one that filters into more of our own funding mixes. 
Read more
Innovation in fundraising: sharing lessons and tales of small charities’ experiences

A collection of stories from the frontline of fundraising by Kathryn Welch from Macrobert Arts Centre. Who tried new things, what they learnt – warts and all. We love the range of projects and fundraising methods covered. 

From the simplest of strategies, like Women’s Aid Amazon Wishlist and Stockholm’s Blood Donor Centre’s text messages. To quick, flexible pots of money for small projects through the Awesome Foundation and creating a community and local support through The Soup Movement.
Download the Report
Lowering the tone: doing social media at Bodleian Libraries

Would you expect the University of Oxford’s Research Libraries social media profile to be fun and compelling? No, us either tbh. Check this out for lots of inspiration.

Oh, and we love this even more because they evaluated what they did and made data-driven decisions.
Read more
You need to add this art museum on Snapchat right now

Los Angeles County Museum of Art's Snapchat account has recently come onto our radar. It's another great example of museums/heritage organisations tackling what could be ‘dry’ content. But they’ve managed to make it fun, adding tons of personality and keeping their efforts on trend.
Read more
You can also check out an interview with the brains behind their Snapchat account here.
Chrome extensions every Arts Manager needs

OK, so not exactly innovations, but we love some of the suggestions on this list. Who doesn’t want to be more productive, less distracted or forget to do something important?

A particular favourite is OneTab, if you too are guilty of having loads of tabs open in your browser at the same time.
Read more
Comms & PR
20 writing tips from A Thousand Monkeys

We love this guide and its writing tips. Tip no. 3 is our favourite – keep it simple. With the added gem “Don’t use a complicated word where a simple one will do. We learn simple words first, so these are the ones that have the most meaning to us.” 
Download the guide
5 reasons why your tone of voice isn’t a tone of voice

Tone of voice is important to every role in an organisation. Whether you've marketing staff or not. 

Here’s some simple thoughts on what it is and how to get your team on board. A good read for anyone who wants consistency across what you do…that's everyone, right? 
Read more
The Grand Theatre website development case study – with tips from Soap Media

The Grand Theatre put their audiences first when redeveloping their website. The result was an increase in ticket sales, visits and email subscriptions.

An interesting case study if you're considering a complete overhaul of your website. As well as if you're considering how small tweaks could make a difference.
Download the Case Study
Instagram: how to build a following for the arts

This is a good place to start to think about Instagram if you don’t already do it. With a steer towards some arts organisations to watch.
Read more
Check out our resources for help with PR

We have some useful resources on our website if you are new to PR. Check out our How to Write an Effective Press Release toolkit. Or our Press Database for a who’s who in NI, UK & ROI with contacts for all types of arts organisations.
P.S. Did you know that you can look at previous information mailings? Click on the ‘view this email in your browser’ link at the top and click ‘Past Issues’.
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