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Have you noticed something NEW on Instagram? If you're following along, you've probably picked up on our new Tuesday Tips series! 
 
ICYMI, catch up below!
5 WAYS TO AUDIT YOUR INSTAGRAM
4 WAYS TO WRITE MORE ENGAGING CAPTIONS
THE IG ALGORITHM & 5 MISTAKES YOU'RE MAKING
6 BEST PRACTICES FOR MARKETING YOUR BRAND

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4 PITCHING MISTAKES YOU'RE MAKING

There's really no definitive manual on how to pitch, and I can't tell you how many bloggers I know who have skipped the concept of pitching all together. 

Truth is, pitching more than doubles your opportunities, which also doubles your probability of landing a paid project. So let's cover what you may be doing wrong...


1/ YOU'RE NOT PROPERLY INTRODUCING YOURSELF 
Would you walk up to a stranger and ask them to pay you without first shaking their hand and telling them a little bit about what you do?

This is obvious, I know, but you may be missing one of these 🔑 pieces:
  • Your full name
  • What you do - do you cover affordable fashion? beauty hacks and secrets? navigating life with 4 kids? Cram it into one quick and concise elevator-pitch-of-a-sentence!
  • Embedded links to both your blog and your Instagram. Chances are, if it's there, they'll click it!
2/ YOU'RE PRESENTING AN ASK RATHER THAN AN OFFER

How many times have you pitched a brand and said something like, "Would X be interested in partnering together?" or "I'd love to work with X during this upcoming Fall season!"?

Remember why you're pitching in the first place - you're there asking THEM for money.

Asking a brand if they want to work together AND to pay you, without first telling them what you plan to OFFER them in return is essentially doing business backwards.


Instead, try something like this: "As we enter into the Fall season, I’d love to partner with X to highlight a few ways to style ankle boots this season in the form of a static Instagram carousel post. Here’s what I had in mind..." 

3/ YOU'RE PITCH IS LESS OF A PITCH AND MORE OF AN ESSAY

Ain't nobody got time for a long, drawn-out pitch
(and this is coming DIRECTLY from my industry contacts when asked what aspects of a pitch make it most likely to end up in the recycle bin). Aim to provide value in your pitch while still keeping it concise. Your backstory, favorite blog posts, and ideal reader breakdown are not necessary in your introductory e-mail!

Try this: Test out a few different ways of getting your point across in your pitch e-mail. Pass it by a friend or someone with a knack for writing, ask what they might change or take out. When I'm writing an important e-mail, I always draft 2-3 versions to work with and it helps my process in cutting out the "fluff" and finding the right wording.

4/ YOU'RE NOT REALLY SURE WHY YOU'RE PITCHING IN THE FIRST PLACE

Impulsivity and scatterbrain gets the best of us but the WORST time it can creep up on you is when pitching to a brand. If you're lacking clarity and direction regarding WHAT you're actually pitching for, chances are your pitch isn't going to be well-received.

Always approach a pitch with a plan of action.
  • Do your homework on the company and make sure you thoroughly understand their mission (brownie points if you can creatively work some of their keywords in your email)
  • Study their social media and try to gain an understanding of how they're currently marketing their brand
  • If you were asked by a stranger to provide a company overview of the brand you're pitching to and you feel confident in doing so, you're ready to pitch!
  • Your offer should be more than just, "I'd love to feature your pieces". HOW will you do it? High-quality imagery? In-feed video? What are you featuring? Get specific.

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