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WHAT I MADE ON MY LAST 3 CAMPAIGNS
Last week, I opened up the question in our Facebook group about what blogging topics you wish there was more readily available information about. Of course, SEO was a big one but let's be real...that's not a Quick Tip kinda conversation!

Seemingly a taboo topic in the blogging community, the topic of rates comes up time & time again. There's this collective feeling of not wanting to share what we're making on campaigns - BUT WHY? Is it because it's a money discussion and it feels too personal? (and if it is, that's okay) Or could it be that we don't want to let our 'best kept secrets' for making a great deal out of the bag so that others have a chance at succeeding alongside us?

Honestly, who knows - but f*ck that notion...I'm laying it all out for you today (note there are certain details I will need to leave out due to contractual obligations!)

I want to talk more about this but I need your help! I'd love to start sending out weekly or bi-weekly emails with YOUR campaign breakdowns. What do you think?!

To take the anonymous survey about YOUR recent campaigns, CLICK HERE!


CAMPAIGN #1 
Category: Fashion
Deliverables: 1 IG post, 3 Instagram Stories, 1 FB Post
I Made: $1,400

This campaign was for a national brand in which they asked me for a flat fee in exchange for a set of deliverables. My rate was accepted, and there was no back and forth negotiation. Looking back, there was a lot of organization and due dates throughout the lengthy campaign which, had I known the time committment, I would have most likely bumped my rate to $1,800-$2,000. 

CAMPAIGN #2
Category: Fashion
Deliverables: 1 IG story, 1 in-app live stream video
I Made: $450

This campaign was for an app in which the brand initially proposed $450 as compensation. I came back asking for $600, strictly raising my rate only because of the live video content. The required video was informal and did not require any pre-preparation, so I was essentially charging for my time. The brand remained firm on their rate, and I ultimately made the decision to move forward (because $450 for 5 minutes of my time was worth it to me).

CAMPAIGN #3
Category: Fashion
Deliverables: 1 IG post, 3 Instagram Stories, 1 FB Post
I Made: $1,700

This campaign was for a national brand in which they asked me for a flat fee in exchange for a set of deliverables. My rate was accepted, and there was no back and forth negotiation. This is a brand I had worked with prior, so I was able to adjust my rate to the work I knew would have to put in.

Why am I sharing this with you?
Because it helps to have a baseline. Period.

My goal isn't for you to look at these rates and make a comparison (although we're human, and I know you will), rather it's to give you an idea of what kinds of projects someone with 80K followers on Instagram is working on. 

Realistically, you have to come to terms with the fact that there is really never going to be a median, or a steady rate. I might make $5k on a partnership and work my ass off, but feel like I'm being overpaid, or make $200 on an Instagram story that ends up taking up much more of my time than I ever intended it to - it depends on the day!


To take the anonymous survey about YOUR recent campaigns, CLICK HERE!

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