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5 TIPS FOR PERFECTING YOUR HOLIDAY PITCHES

Last week we released the much-awaited Holiday Episode of Blogging, Unscripted: Successfully Navigating Holiday Season as a Blogger

In Episode 12 of the Blogging, Unscripted podcast, I'm equipping you with all of the strategies you need to effectively navigate holiday season as a blogger. We'll chat about the best practices for holiday content planning, holiday pitching & collaborations, and how you should be shifting your content during Q4 to set yourself up for success.

My hope is that you ended the episode feeling motivated to hit the ground running and really ramp up this year's holiday strategy! 

NEW to Blogging, Unscripted this episode, I also released two brand new PREMIUM RESOURCES: Holiday Pitch Templates & a Q4 Content Timetable.

SO...I figured it'd be the perfect lead in to continuing the conversation with a few holiday pitching tips below!

1/ When searching for brand contacts, do your best to find a name. Addressing your pitch to someone specific rather than a generic "Hi There" is much more personal & well-received.

2/ Utilize hyperlinks throughout your e-mail to keep it condensed. Make sure to link your blog and/or Instagram in the first and second paragraphs of your pitch. You can also include a short, "see some of my recent work here & here", with links to allow the brand to have a closer look at your content.

3/ Start the body of your pitch telling the brand about WHY you want to work with them, through a short personal anecdote or connection. Think of this format: "Here's who I am, here's why I love your brand, here's why I'd be a great fit and here's what I had in mind".

4/ We talked about Ask versus Offer in our last Quick Tip. When presenting your offer, make sure it is not only clear and concise, but that it's also reasonable to execute. I like to present my offers in the form of a bulleted idea list (2-3 ideas per pitch). Think topic titles (ie: If you're pitching a decor brand, you can bullet "Holiday tablescape inspiration for your next dinner party). Remember that many brands will already have campaign scopes sorted out, so spending too much time on this part isn't necessary.

5/ Give the brand a week before you circle back, but don't wait longer than that. When you follow up, make sure to forward your original e-mail in case they missed the first one so they have it for easy reference. 

See the rest of my pitching tips and two holiday pitch templates here!

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