While it may seem absurd, our favorite content providers and airlines have more in common than you may think-beyond the fact that they’re both places where you have plenty of content from other content producers to choose from on one central portal.
Kristina Velan from Apex summarizes the common thread between airlines and our most beloved video streaming services like this:
"The race to hyper-exclusivity among streaming media providers is not unlike the one faced by the airline industry. When the baseline product is the same, competitive differentiation – be it free snacks, added legroom or exclusive content – can be enough to sway customers away from competitors. And, with a long history as suppliers of fresh entertainment offerings, the notion that airlines may follow a similar plotline and evolve from content purveyors to content producers is not that hard to imagine."
While Netflix has House of Cards, Orange is the New Black, Stranger Things, Narcos, The Crown, Making a Murderer, and more, the content produced by airlines is varied-with some common denominators across the industry. Now, what are airlines doing exactly? There's only one way to find out: Read on.