Brands are now competing with Vice, the BBC, and Red Bull for to make engaging content.
As content becomes more mainstream, brands and the agencies that service them have to compete for creating engaging content that editorial outlets have built years of expertise in. But engaging content pulls consumers in, forcing advertisers to pivot from their habitual push strategy.
As brands push into creating engaging content, and the competition, become fierce, much can be learned from what has made editorial powerhouses so successful. Find out what Vice, the BBC, and Red Bull have done and take their inspiration. Read on.