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The Top Video Marketing Trends for 2017. 

We know that the end of the year is a busy time for tying loose ends, but we also know that you are already thinking about the types of ideas and initiatives you’re thinking about taking on in the new year. And integrating more video is something that you should add with more urgency. Why? While we’ve talked about some key video statistics, some updated numbers from a recent infographic from Accenture Interactive can help pique your interest even more.

  1. 50% of B2B marketers are prioritizing visual marketing this year
  2. 84% of all marketing communications is expected to be visual by 2018
  3. By 2020, video will make up 80% of all web traffic

So let’s get cracking, shall we? Integrating video isn’t as daunting as you think it might be. As you take the time to audit your overall content strategy, here’s a breakdown of some of the video marketing trends that are going to be disseminating across every type of applicable channel in the New Year. Read on.

Welcome to the Era of Brand Journalism. 

Welcome to the Era of Brand Journalism. Every brand is a video publisher now. Every brand is its own TV station. You’ll now see more and more content marketing professionals who are classically-trained journalists because those skills are an integral foundation to compelling content. This is why branded content, especially in the video realm, is so fundamental for your overall marketing strategy going forward. In fact, Larry Light, a former CMO at McDonald’s wrote in an article in Ad Age that “brand journalism is a modern marketing imperative.” Read on.

STARK CREW RECOMMENDS

Infographic: What Consumers Really Want From Your Video Content: As video becomes a chief player in the digital landscape, the key to dispelling what is needed in this new world is to find out what consumers really want. This survey from Accenture Interactive, while affirming that "content is king," finds that to overcome the perceived invasiveness of video advertising, marketers have to pay attention to how Global Director of Content Donna Tuths sums it up. What does she say? It "...all hinges on quality."  Ad Week

This ad from Polish e-commerce site Allegro is a beautiful example of video storytelling and some may even say that it's the best spot this holiday season. You may even cry while watching this video.
Stark Crew now offers strategic video packages!
Whether you're a large multinational or a fast-growing startup, video is sure to play a pivotal role in your marketing plan. Here's how we can help

FREE B2B VIDEO MARKETING CRASH COURSE!

By 2018, video will account for more than 80% of ALL internet traffic.
Are you prepared? 
Get the FREE crash course to make your B2B video production easy!
Get a FREE quote for your next video
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