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We feel you. We really do. To get you back into the swing of things after the holidays we've got everything you need to get the most out of your video strategy in 2017, all courtesy of us at Stark Crew.

The Top Video Marketing Trends for 2017. 

We know that the end of the year is a busy time for tying loose ends, but we also know that you are already thinking about the types of ideas and initiatives you’re thinking about taking on in the new year. And integrating more video is something that you should add with more urgency. Why? While we’ve talked about some key video statistics, some updated numbers from a recent infographic from Accenture Interactive can help pique your interest even more.

  1. 50% of B2B marketers are prioritizing visual marketing this year
  2. 84% of all marketing communications is expected to be visual by 2018
  3. By 2020, video will make up 80% of all web traffic

So let’s get cracking, shall we? Integrating video isn’t as daunting as you think it might be. As you take the time to audit your overall content strategy, here’s a breakdown of some of the video marketing trends that are going to be disseminating across every type of applicable channel in the New Year. Read on.

Facebook vs. YouTube: The Dominant Video Platform of 2017. 

 It’s a new year, and given the fact that we’re less than a year away from visual communications becoming 84% of all marketing communications where we distribute our videos is fundamental. It's no surprise that many of this year's biggest video trends involve Facebook and YouTube. While we’ve said that it’s important to not exclusively rely on one video platform to distribute all your video marketing content, to make sure you get the best results out of your content for the specific purpose you’re looking at, then it’s key to get a side-by-side comparison of both these video platforms. Who will come out on top in 2017? Read on.


The Power of Online Video Marketing in Numbers. 

You’ve likely heard that having a video on your site’s landing page makes it 53% more likely to show up on the first page of Google. And that 96% of marketers are including video in their marketing budget nowadays.

Alright, these are very promising statistics, but sometimes you need even more numbers to get everybody on the video bandwagon. Need some more backup to get more video in your marketing budget? Read on.


How To Create (Global) Video Assets For Your Social Media Marketing. 

Companies that understand social media is now turning things up a notch by rapidly integrating video into their social media strategies.  Is your company joining this video revolution?

In case you haven’t been integrating original video into your social media just yet, Stark Crew is here to help you to get up to speed. Read on.

How Video Fits In Your Lead Nurturing Funnel. 

The lead generation funnel is the bread and butter of business development. Even if the funnel is highly ubiquitous, it doesn't necessarily mean that people know how to use it. In 2012 it was said that 68% of B2B marketers were incapable of identifying their sales funnel. But don't sound the alarms just yet. 

Video is a versatile secret weapon that you can easily weave into your lead generation strategy to help close more deals. We know that 96% of B2B organizations use video in their marketing, and that 73% of those corporations that do use it report positive ROI. We highlight just how video fits seamlessly into your lead generation strategy using the TOFU-MOFU-BOFU modelRead on.

10 Indisputable Ways To Promote Your Video Content.
You full understand that video content is a powerful tool to draw engagement. Your video production is up and running to put your brand, product or service in front of millions of potential viewers. Now comes the realization that video production is only half the battle. The next challenge for your video marketing efforts is promoting your video content and standing apart from the rest of the crowd.

Whether you’re producing your beautiful business videos yourself or rely on the help of an outside video team, you should invest time and resources into your promotion strategy just like you do in creating your content. Your efforts will be worth it, because video content (done right) is especially engaging for your audience. The techniques we break down will help you get people to find, play, and watch your video. Read on

How to write an impactful video script for your business.

You know that video is essential in your online marketing strategy, but before you start filming you need to have a clear game plan. Crafting an impactful script with a captivating story is undeniably one of the most important steps in creating quality video content. 
Here’s a how-to guide to write an impactful video script for your business. Read on.
The California School for the Deaf's football team is the latest inspiration for Microsoft. This ad succeeds in showing how collaboration is tangible, especially in highlighting how its Surface products help the team communicate and win games. If you're looking to feel empowered to become champions of video, this is the perfect place to start getting in the zone. 
Stark Crew now offers strategic video packages!
Whether you're a large multinational or a fast-growing startup, video is sure to play a pivotal role in your marketing plan. Here's how we can help


By 2018, video will account for more than 80% of ALL internet traffic.
Are you prepared? 
Get the FREE crash course to make your B2B video production easy!
Get a FREE quote for your next video
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