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Generation Z, Generation Y, Digital Natives, Millennials
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January 13th, 2017

GENERATION Y: CHALLENGING TRADITIONAL RELATIONSHIPS

Millennials love their freedom, may it be in their jobs or in their relationships. Relationships? Sure. Commitment? Nah ah. That just won't do, no strings attached and no labels to define the relationship. They don't have boyfriends or girlfriends, they have "dating partners".
 
According to a recent US study testing the idea of a monogamy spectrum, millennials are now challenging traditional notions of monogamy in their relationships. Compared to 58% of people aged between 30 to 44 and 63% between 45 and 64 who see the ideal relationship as being completely monogamous, just over half (51%) of millenials agree.
 
Realising much like for sexuality and gender that relationships can exist on a spectrum, millennials are rejecting the traditional notion of ‘One True Love’ for a more open and varied conception. With the potential to find relations all over the world due to Tinder and numerous dating apps, young people are choosing not to limit themselves to dating the person next door. Resultantly, 36% placed their ideal relationship style between 1 and 5 on the scale, so neither completely monogamous nor completely non-monogamous.
 
Moreover, a growing number of millennials in both Japan and the US are opting for virtual relationships with their favourite film or anime character, or even a meme. This rise in the ‘virtual romance industry’ according to the Japanese government has resulted in 30% of single women and 15% of men between 20 and 29 stating they had fallen in love in this way – a figure even higher than for a pop star or actor. 
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HOT & TRENDING

MILLENNIALS WILL NEVER RETIRE
Turns out Millennials are ready to give up retirement and they may just have to. The impact of the Great Recession left the younger generation with poorer incomes than their parents' generation which makes having a nice comfortable nest in their 60s a real challenge for Generation Y. Over in the US, NerdWallet confirms this by stating that young workers will have to put aside 22% of their life-long income to live cosily. So you'd better love your job for life or start putting some real money aside! Or ideally, try to do both.

 

MEANINGFUL WORK OR ELSE I'M OUT OF HERE...
Young people are looking for a purpose rather than a great paycheck. Don't get me wrong, they won't spit on it either but it will not be the main factor in their career choice. However, working for a company that supports sustainable living or that gives them a chance to grow, learn and progress at work, that could be the real deal for them! Even better if the young worker has an approachable manager who listens to his demands and gives him immediate feedback to give direct connection to the work he is doing.

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TIPS & TRICKS

NEW YEARS RESOLUTIONS - OLD WAY OF IMPROVEMENT?
How many of us actually write down our New Years resolutions and try to keep them up during the year? Unspoken truth is that less than half of these people give up, forget about their resolutions... Maybe instead of thinking about "New Year - new me" motto we should look back and analyse things we've done in  2016list of new learned things, read articles, people we've met, visited places, and etc. Much more effective for self improvement would be post game analysis and to actually set our own values and what we should focus on. 

 

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THINKYOUNG'S NEWS

HOW WILL MOBILITY LOOK LIKE IN 2025?
Goodyear and ThinkYoung support innovation for a smart, safe and sustainable mobility! They put together futurologists and researchers to better understand the opinions of the different generations on future mobility and the road as a social space. As a result, they organise the ThinkGoodMobility conferences taking place in Warsaw, Poland, on the 17th of January and in Munich, Germany, on the 19th of January with Efficiency, Sustainability & Connectivity as main topics!

 

TBILISI, THE NEXT PLACE TO BE
After Hong Kong, Nairobi, Madrid, Brussels, Geneva, Athens, Thessaloniki… A brand new #EntrepreneurshipSchool organised by ThinkYoung lands for the first time in Tbilisi, Georgia, on the 6th to the 17th of February! No professors! Only real social entrepreneurs passing on their knowledge and practical advice to young entrepreneurs with a special focus on societal challenges. Purpose: express a social mission, whether it's cause marketing, volunteering, culture, environmental initiatives, sustainable products, or corporate philanthropy.

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E-BUZZ

Albert Einstein once said "Everybody's a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid".

When Prince Ea calls School to the stand... It ain't no joke!

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