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Volume 11, Issue 5 | January 1, 2017
A New Look for a New Year!
December 2016 Graduates
Congratulations to the following students who walked in the December 16, 2016 Commencement Ceremony!
If you were unable to attend the ceremony, you can view it on the CTV North Suburbs website

Electronic Media Communication
Samuel Mayhew (Film)
Elizabeth Arehart (Multimedia Journalism)
Daniel Appel (Radio)
Marissa Barry (Recording Arts)

Professional Writing
Megan Reece
Noah Spadgenske

Public Relations
Molly Brunkow
Hunter Fraser
Samantha Manning

Blessings on all your future endeavors!
PR Grads Molly Brunkow, Hunter Fraser, and Sammi Manning take time to pose for a final photo
Student & Alumni News
  • Kendall (Young) Bird (PR '10) was recently asked to give social media tips in Go Fish Digital and was listed as one of their top 7 Leading Ladies of Social Media
  • Tony Mansmith (EMC-Audio '14) is on-air in the twin cities at iHeart’s 93.3 FM
  • Josh Kolojeski (EMC minor '16) is working at WWIB in Eau Claire, WI
  • Zeke Fuhrman (EMC-Audio '12) is currently the creative director for Leighton Broadcasting
  • UNW Media Production alumnus Greg Burmeister ('06) packed up a suitcase, his Fender acoustic guitar, and his trusted Shure SM58 mic, and hopped on a one-way flight from Minneapolis to NYC. In this video, he tells his story of why he's #borntoperform and how his SM58 has withstood the test of time. Watch his video!
  • Eagle 7 News crew enjoyed taking a tour of KARE 11. Check out their Youtube Channel!
          
Faculty News
  • Dr. Jackie Glenny attended the Religious Communication Association (RCA) and the National Communication Association (NCA) annual conferences in Philadelphia, PA, November 8-12. She gave a presentation, “Lady Washington: The Secret Weapon of the American Revolution”.
  • Dr. Doug Trouten, an award-winning journalist and freelance writer, and the former executive director of the Evangelical Press Association, will be one of the featured faculty at this year's first ever Northwestern Christian Writers Conference, on July 15, 2017. For more information on this conference, visit the website here.
Student Article
Benjamin Johnson, Senior, Public Relations major
 
What am I afraid of most? 

This question is a huge part of what I struggle with during my time in college. I have deadlines to make, bills to pay, loans to take out, food to not eat, and friends to get in arguments with. To say the least, it's a pretty frustrating time. All of this is happening, and my parents are calling to make sure that I am passing my classes and having fun all at the same time. The work, however, is the least of my problems. As a senior, one of the most nerve-racking times of my educational career is here - internship time. I have to try to fit an internship into my already busy schedule. I am the most afraid of not being able to fit everything that I need to get done into my schedule.

What are some things that I can do to make life easier in my search for an internship? 

One of the most useful tools during my search has been informational interviews. Many students think that it is impossible to get in contact with anyone in the business world, but it is not as hard as you think. I have already had five information interviews, and the process of getting in touch with people has been simple. I look on LinkedIn for people in a certain field (I have been looking in Investor Relations), and then you get a list of people names and what company you are looking for. Then you search that name on Google, and many times their contact information is right on their company's website. From there, you either can call them or email them in order to set up an informational interview. Ask them for 10 minutes of their time (for each one, they have given me about 45 minutes to an hour). Dress nice and ask great questions, all the while taking notes. At the end of the interview, give them your resume and ask them if they could keep a lookout for any opportunities that would be good for you to have. It's that simple. People are happy to help you learn.

What is my biggest barrier to getting an internship?

Personally, close-mindedness is probably the biggest barrier that gets in my way when looking for an internship. I think that I deserve to get the internship of my dreams, and if any opportunities arise that aren't apart of my dreams, then I turn them down. One piece of advice that I would give is to take risks and get outside of your comfort zone. Try things that you might think is something that you would be interested in. Experiences are great for your resume. Even if the internship might not be exactly what you are looking for, it is still a great option to try. Get off your butt and try something new. 
Note from the Chair
Master the soft skills
 
Spring is the time when many students seek summer internships, and seniors seek regular employment. It is a time of searching positions, networking online and in person, sending resumes and cover letters, completing applications, and doing interviews.
 
In school, students acquire the knowledge, gain the skills, and develop the abilities required to meet the requirements listed on internship and job postings. Not part of the regular academic curriculum are the "soft skills" that can give students an edge in interviews. 
 
What are these soft skills? They are points of personal refinement, etiquette, style, and social grace-the marks of a professional.
 
Soft skills become evident to hiring managers very early in the process. They include, for example, addressing a cover letter to the proper person (not to "To Whom It May Concern" or the like) and putting the cover letter and resume into PDF format, rather than leaving them in Word. I recently heard of a PR agency hiring manager who automatically trashes any resume that doesn't arrive in PDF format.

Some of us professors require students to attend a professional practices dinner and seminar organized by the Center for Calling & Career because the interview process for many jobs includes meeting with decision-makers over breakfast, lunch, or dinner. There is a reason why such meals occur. When an applicant is invited to meet over a meal, the applicant has probably all but landed the job, and the meal is the final test of whether the applicant has the social graces of a professional. Unfortunately, there are numerous stories of students losing a job during that final test, for infractions like pushing peas onto a fork with a thumb, for chewing gum at the table, and for grabbing another person's water glass. Learning dining etiquette at home, during nightly family dinners, was customary when most hiring managers (and professors) were growing up, but many young people haven't had that benefit and need to seek remedial education on it. This year, the Center for Calling & Career will host a dining etiquette seminar (including dinner) on February 23.

Thus, dressing professionally is another soft skill that top job and internship applicants have mastered. It is worth investing in an excellent interview outfit. What you wear doesn't have to be expensive. It just needs to be nice, appropriate, professional, and in style. I won't go into details here, but I recommend referring to a book entitled Letitia Baldrige's New Complete Guide to Executive Manners for advice on attire. 

It is also worth investing in a good haircut and manicure before an interview, both for women and for men. A student who interned for a hiring manager once reported to me that her boss would regularly reject candidates whose resumes were stellar and whose interviews went well. Why? The applicants had poorly manicured fingernails. The hiring manager figured that if applicants didn't pay attention to that detail, then they couldn't be trusted to pay attention to details on the job, either. 

An applicant who masters the soft skills will have a competitive edge.

Dr. Kent Kaiser APR
Department of Communication Chair

 
Upcoming Dates
December 16-January 8
Christmas Break

January 1
Registration for the Northwestern Christian Writers Conference opens

January 9
Spring Semester begins

January 16
Martin Luther King, Jr. Day - No classes
Featured Student
Kaitlyn Martens
Public Relations '19
What are your plans for the future?

Something that I'd really love to, maybe at least intern for/do (and possibly after UNW), would be to work for the communication/ PR side of Universal Music Group which is the head record label out in Los Angeles. I think it would even be really fun to maybe even learn how to produce music. I've always had a love for music, and I can't sing well, so maybe this might me something I'd like. Even if it was a small record label in Minneapolis, it would still be really fun I think.

What opportunities have you had at UNW?

Some of the opportunities I've been blessed with at Northwestern is the opportunity to, as my on campus job, is to show perspective students what Northwestern is all about. It is my most favorite thing. I get to give tours to perspective students which is a ton of fun because you get to go all over campus and really show what we're all about. You also get to interact with students who may be nervous about coming to college and make them feel more comfortable about their decision whether they choose Northwestern or not. It's still really fun to be a part of their decision process.

What is your favorite thing about UNW?

My favorite thing about UNW would have to be, as cliche as it is, the community. I don't think there is campus as special as Northwestern. Walking onto this campus as a perspective student two years ago it felt like home to me. The Christian atmosphere has been huge and I think has really helped me grow. The people that I interact with everyday from the professors to the workers in the Billy are so nice, and it's not something you see at your typical college campus. Northwestern, to me, is not just a college, it's a place I call home, and somewhere I love to be.
Featured Alumnus
Andrew Abel
Electronic Media Communication  '11
Where has life taken you after UNW?

I work as an executive assistant for the head of an event staffing company. We coordinate all of the security and guest services for large events around the country (everything from local festivals and concerts to NFL and MLB games. My job consists of working in the office providing administrative support to our managers and VP (writing and editing sales material) and visiting our different sites to learn about event-day operations. I love the events industry, and I love traveling, so the job is perfect for me."

What advice do you have for current students?

I know you hear this all the time, but you need to network. Even take advantage of part-time and volunteer opportunities that might even only be somewhat related to your career goals. It can be really hard to get your foot in the door, so it helps to beef up your resume. Also, don't be discouraged if you don't find that perfect job right away. It's definitely a process, and any experience that you have can prepare you for the future you want.
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