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March 2017 News


Spring is near! Read below for tips on how to refresh your business marketing plan this season. Newsletter highlights also include the monthly business spotlight and upcoming community events.

Business Quote of the Month

“Everything in life has some risk, and what you have to actually learn to do is how to navigate it.”
– Reid Hoffman, co-founder of LinkedIn
Upcoming FPSBA Board Meeting
March 8th | 8:30am
The next Forest Park South Business Association board meeting will be Wednesday, March 8th at 8:30am at Restoration St. Louis on 4240 Manchester Ave. Meeting is open to general membership. 

Freshen Up Your Business Style!

Here's 3 Fresh Ways to Market Your Business This Spring

1) Create Themes for Your Marketing Campaign
A new season means a new reason for a refreshing campaign! Themes can excite your employees, your board, and your customers. Create a theme and center your social media posts and newsletters around that theme. Words and images that align with that theme should showcase a new, exciting way to entice your customers. Pump up the volume by adding a catchy tagline for your campaign. Popular themes include "Spring Into Savings, "Spring Cleaning," and "Crisp Outlook." Too cliche for your business? Try word banking with key words from your mission statement to come up with exciting synonyms to use in your campaign and tagline.
Case Example: #RefreshinglyHonest
Honest Tea used this hashtag for their summer 2016 campaign. By encouraging people to share things that they wouldn't normally share with their close family and friends, the company sought to increase connectivity. In doing so, they created a theme to also connect people to their brand. This was an effective way to increase their fan base, and a clever use of words.
2) Recharge Your Batteries by Adding Color
Mix & Match to make your marketing materials pop! Whether it's new business cards for your employees or new print materials to advertise your services or products. Think about what appeals to your target audience, and use colors that draw them in. You can use the change in seasons as a reason to switch things up. Be sure to be consistent with your color scheme across all marketing platforms, be it social media, other online platforms, or print.
Case Example: is a "free, web-based personal financial management service." They use a clean and fresh color scheme for their website to maintain a unique and branded appearance. Using green and orange colors is a subtle way to maintain the freshness and "new money" image of the company. Green is also a trusting color, which is effective in drawing in those who may be skeptical about using the company's services.
3) Highlight Your Spring Business Events Using Pictures from Your Customers
There's no better way to refresh your marketing than to inspire your customers to share your product or service. Creating a campaign where your audience can engage in the marketing process is an effective way to gauge what your audience thinks, while also showcasing your business and current campaign. Prior to an upcoming event, encourage your customers to share pictures and videos of what the event and the company means to them. The rule of thumb is to make sure that pictures and videos are appropriately shared by your team on media.
Case Example: "50 Million Smiles and Counting"
With assistance from Manifest Digital, Post Foods used this tagline for a campaign with their Honey Bunches of Oats brand cereal. To increase their fan base, they used testimonial videos, images, and quotes from fans who they made smile with the taste of their cereal. They then shared the user-submitted content across Facebook and Instagram. As a result the company gained 162,000 new fans.

Business Spotlight of the Month

Willert Home Products
4044 Park Ave | St. Louis, MO 63110 
This month's business spotlight goes to Willert Home Products, a manufacturer of many household products that you most likely use on a monthly basis. The company was founded in 1946 by the Willert family, and today it remains as a family-owned and operated business. Headquartered right here in St. Louis, the company makes almost a hundred products. Some well-known products include:
  • airBoss, air freshner and odor eliminator
  • Enoz, the only brand of moth preventitives still made in the USA
  • Bowl Fresh & Ty-D-Bol, toilet bowl cleaners
Willert Home Products is invested in our community! They have partnered with community organizations to assemble meals to feed the hungry, they have provided preventative health screenings to their employees, and they continue to provide sponsorship for various community events, including events hosted by the Ronald McDonald House Charities and The GroveFest.

Last month, Willert Home Products became the 2017 Bronze winner of the Stevie Awards for Sales & Customer Service in the National Sales Team of the Year category. We're glad to have Willert as a member of our business association! For more information, please visit their website here

Upcoming Spring Events

Check out the events coming up in the neighborhood

Saturday, March 11th | 9am - 11am
Haven Helpers
Little Bit of Haven - 1126 S. Kingshighway Blvd
Come together with community members to help clean the Haven! Volunteers will gather together to help with dusting, spot cleaning, and kitchen upkeep. This is a great way to get together with friends, family, or co-workers for community service. Little Bit of Haven provides "affordable temporary housing to family members from outside of the St. Louis area who have loved ones staying at area hospitals." For more information about Haven Helpers, visit the facebook page here.
Saturday, March 18th | 4pm - 7pm
Grillin' & Greens!
City Greens Market - 4260 Manchester Avenue
Join City Greens Market in a community celebration of farm-to-table food, music, and fun! Bring the whole family to enjoy BBQ and greens made from food produced from locally sourced Missouri farms. It's membership month so bring a friend to the celebration to learn all about what the Market has to offer. 
March | Anytime
Introducing Our Spring Collection
Urban Studio - 1605 Tower Grove Ave
Visit Urban Studio to check out their spring collection. This is a great way to find hand-crafted goods and fine art while also shopping local. Hours of operation are Wednesday - Friday 10-5pm and Tuesday and Saturday 10-3pm.

On the Horizon

Does your business have upcoming events or activities you want feature in our next newsletter? 

Get Featured in the Business Spotlight 
In each volume of the FPSBA newsletter, we will be showcasing a business in the neighborhood. This is a great opportunity for your organization to tell the neighborhood about your business, what makes it unique, and highlight anything special that community members may not know about your organization. If you are interested in having your business featured, email Linda at
Newsletter Submission
Interested in getting the word out about what’s happening with your organization? Newsletter submissions are accepted by 5pm on the 3rd Friday of each month. Next month's deadline submission is Friday, March 17th. Submit information to
4512 Manchester Ave, Suite 100, St. Louis, MO 63110
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