Is Canada a global leader in safe, sustainable
and trusted food? 

This question was the theme of the Arrell Food Summit, and we have been asking ourselves and our colleagues this question a lot lately. 

The stories featured in this newsletter explore topics where Canada could excel globally to elevate its reputation as a place known for its food. There are many opportunities for Canada to take centre stage, including building from Canada's 2020 Food Brand Project that lays out a pathway forward, tapping into emerging types of 'novel' food production, and entering international high-value markets. Now it's up to us to decide what to do with these opportunities.

- Evan Fraser, Director of Arrell Food Institute 
What We Are Reading 

Final Report from the Canada 2020 Food Brand Project
People, Metrics, Policy 

Countries around the world are striving to be a place that consumers trust when they read the 'product of country label', knowing that it is safe and produced sustainably. 

The Canada 2020 Food Brand Labs were co-sponsored by Arrell Food Institute and Arrell Scholar, Andrew Nixon was among the participants who collectively emphasized that Canada’s food reputation should be a strategic priority. However, action is needed from agri-food stakeholders to decide if this a step worth taking and how and who should be leading the way. 
What do you think are Canada's next steps?
Could Canada be the next leader in 'novel' foods? 

Novel foods: those without a history of consumption in a region. 

Researchers at the Arrell Food Institute, including Evan Fraser and Lisa Ashton are exploring solutions to make the future of food production more sustainable. Some of these solutions include exploring the production of novel foods, including seaweed and insects. But, when looking at these solutions, it is critical to evaluate and weigh their trade-offs and benefits.

Keep reading!
What's Next? 

We asked Arrell Chair, Simon Somogyi what he sees as important emerging topics in Canada's agri-food sector. He pointed to what other countries are doing to tap into international markets.

Canada has a national goal to increase food exports to $85 billion by 2025. But, Somogyi suggests that this is unlikely to happen by exporting greater volumes of low value commodities, like we currently do.

Right now, Canada has very few global food brands. Competing countries are showing us that branded, high-value, market-focused food products will be the key to expanding Canada’s agri-food export growth, especially in expanding South Asian markets.
Global Excellence in Food Innovation and Community Impact
Nominations are now open for the $100,000 CAD Arrell Global Food Innovation Awards
Deadline: February 28th, 2020
Tomorrow's Agri-Food Leaders
Apply now for $50,000/year graduate scholarship

Deadline to submit a completed application for admission to a University of Guelph graduate program is February 21, 2020
Deadline to submit all completed components of the scholarship application is March 2, 2020
The 'A Bite' Archives
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Arrell Food Institute at the University of Guelph · 50 Stone Road East · Guelph, Ontario (CAN) N1G 2W1 · Canada

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