Scrolling Facebook’s news feed is a daily habit for millions of people.
User-posted videos are one reason why.
With more than 8 billion video views per day, Facebook is a juggernaut platform for getting your video before a massive audience and for inviting engagement. Make sure that time invested in video posting is productive by learning more about Facebook metrics.
Hint: Gauging a video’s success is more than checking the number of views under the video. Those numbers, at first glance, can be deceptively high.