Contact: Lance Lemmonds | (202) 341-8610 |

U.S. Institute Against Human Trafficking Chairman Kevin Malone Leading Charge To Combat Sex Trafficking At Major Events

LOS ANGELES, CA, January 11, 2022: Kevin Malone, former Los Angeles Dodgers General Manager and Co- Founder and CEO of the U.S. Institute Against Human Trafficking (USIAHT), is leading efforts to disrupt human trafficking operations and assist victims of trafficking around major events, including the upcoming Super Bowl in Los Angeles.

"Major events in the U.S. attract an enormous number of sex traffickers and sex buyers whose illicit activities victimize thousands of vulnerable children and adults, and we expect Super Bowl LVI will be no different," said Malone. "Law enforcement faces many challenges to stay ahead of the traffickers and buyers, and service providers struggle to keep up with the demand for on-the-ground services for victims.”

To assist with these efforts, Malone formed the Alliance Against Human Trafficking & Exploitation (Alliance) to raise awareness, offer community trainings, provide victim services, and coordinate with local law enforcement agencies in Los Angeles. The Alliance is made up of It’s A Penalty, A21, Inner City Visions, and kNot Today, which is led by Indianapolis Colts Head Coach Frank Reich, wife Linda, and daughter Lia. The Alliance was selected by the Los Angeles Super Bowl Host Committee (LASBHC) to lead trafficking prevention work in the region, with financial support from the NFL.

The Alliance along with the help of the South Los Angeles Anti-Trafficking Committee (SLAATC) which is comprised of many local Los Angeles nonprofits, aims to educate the public on the warning signs of human trafficking, empowering them to report suspicious activity and provide resources to victims and those most vulnerable to exploitation. 

“Our Alliance will assist victim service providers in intervening in sex trafficking operations and providing resources to the trafficked victims being bought and sold for sex in and around Los Angeles during the two weeks surrounding the Super Bowl and will continue to support the community around other major events,” said Malone.

Weeks before Super Bowl Sunday, the Alliance will launch integrated online technologies to disrupt sex trafficking operations and allow victims of trafficking and high-risk individuals to reach local victim service providers and resources.

“As professional athletes and coaches, we have an opportunity to leave a lasting impact in our communities that extends beyond the field,” said Frank Reich, co-founder of kNot Today. “To me, nothing is more horrific than the abuse and exploitation of children for the gain of those who should be protecting them. This Alliance brings together the influence, experience, and resources that can drive massive change, and with the support of organizations like the LASBHC, we have a platform to reach every corner of the nation and save lives.”

The U.S. Institute Against Human Trafficking (USIAHT) is a nationally recognized not-for-profit organization committed to ending human trafficking in the United States. With offices strategically located in Las Vegas, Los Angeles, Tampa, Washington, D.C., and Austin, USIAHT is aggressively focused on ending this massive problem in America by fighting the demand for purchased sex from minors. Efforts include creating financially stable and replicable Safe Homes for survivor restoration; partnering with community organizations to establish TraffickingFree Zones; educating officials and influencing government policy; eliminating the demand in new and innovative ways. To learn more, visit or


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