Copy
Share
Tweet
Share
Forward
--------------------------------------------------
SERIAL MARKETER WEEKLY
Issue 36: The 5G, 8K, Voice-Powered CES 2019
From Serial Marketer: "The Cutting Edge of Marketing”
serialmarketer.net
--------------------------------------------------


Reporting quasi-live from the Consumer Electronics Show, I'm back at CES for my thirteenth straight year. It's time to try to make sense of this beast of a show yet again.

In a tradition going back more than a decade, I'm putting together a recap deck again. While I will upload the final version to SlideShare, the site took away the ability to re-upload decks, so I've created a new one you can find at bit.ly/CESmarketing. Whenever I add new slides, which has been every few waking hours the past few days, I then save it as that PDF, and you're free to download it via a Dropbox link.

As I write this on the plane and prepare for a blistering few days ahead, below are my top-level takeaways of this year's show before I even get there. Please let me know if there's anything you're working on that you want me to include, as I will keep updating this for at least a few days after the show ends. 

Some highlights from this year:

It’s the Year of Voice! Again! And it will be in 2020! And it will be for the next decade. It's reminiscent of all of those Year of Mobile predictions, which dated back to 1999 (the first reference I could find in Google) and had a good 15-year run, if not longer. Voice will be the same way. And it may be the year of artificial intelligence until all the robots take over, run the show themselves, and kick out the humans. 

Software continues to be generally more important than the hardware at CES – not unlike the tech industry writ large. Even for voice-powered devices, the key theme is how Amazon, Google, and Apple platforms integrate with other devices.

The most impactful technologies, such as automated vehicles that transform how and where people work and live, may take decades to fully play out. The good news: analysts can pre-write their stories for 2020.

Despite all the floor space that is still dedicated to increasingly high-definition TVs (perhaps 16K resolution will soon replace 8K as the platinum standard), so many critical technologies and paradigms are invisible.

Artificial intelligence is used to improve countless software innovations. It doesn't exist in a vacuum. It is seemingly everywhere here.

5G networks, as they gradually roll out, will power many of the next enhancements in hardware and allow consumers and professionals to do even more with their mobile and other internet-connected devices. It's been the Year of 5G at Mobile World Congress for about three to five years now, and the CES crowd has finally caught on.

Insert something about blockchain here. (This line needs to be in every recap for marketers. I have nothing to add about this at CES right now.)

While the automotive industry commands prime real estate in the Convention Center’s North Hall and gets some of the largest Fortune 500 brands to make a splash at the show, look for the healthcare exhibitors to give a taste of improvements that can materially benefit the largest number of people. Yes, many if not most of these are frivolous and wouldn’t (and probably shouldn’t) make it to market, but quite a few others should impact people’s quality of life – and a handful will save lives. It's also funny, or ironic, or neither, how phones are being blamed for so much of what's wrong with our lives, from us being distracted to misinformed to depressed, and yet so much of health tech involves building on phone operating systems to save lives.

The ‘trade war’ between the US and China may be the biggest macro-economic factor that affects so much of what happens after CES. China in turn is preventing currency from leaving the country. This could cool the overseas expansion of some Chinese startups, it could increase prices of goods relying on parts manufactured or assembled in China, and it could further close off China as a viable market for US companies.

What else should I include here? What is a real story? What's total BS? Call it out. And check out the deck for more. 

Whether or not you're at CES, what are you making of yourself? Keep the answers coming; I'm loving the conversations that follow. And if you are at CES, drop me a line.

David

--------------------------------------------------
LEARN. TRY. SHARE.
-------------------------------------------------- 

13 ODDITIES & WONDERS TO EXPECT AT CES
Underwater drones. 5G everywhere. Lots and lots of conversation about voice. John Koetsier, an all-star tech analyst who's also in the Slack group, created a great roundup of CES highlights.
https://www.forbes.com/sites/johnkoetsier/2019/01/06/consumer-electronics-show-2019-a-lucky-13-amazing-odd-and-wonderful-things-to-expect-at-ces/

SAVE THESE DATES
We've got a twofer offer on calendars here, thanks to Product Hunt. I haven't looked at these in-depth yet, but if you want a broad marketing calendar (including a lot of cultural events) or a calendar just focused on tech conferences, you can now plan ahead to your little or big heart's content. 
https://calendar.presskite.com/
https://techconferences.co/

AD-TECH AND THE BEANSTALK
You know how when you read fairy tales as an adult, they all sound so horrible that you wonder why we still tell them to our kids? Judy Shapiro dissects a lot of advertising and tech fairy tales. She takes on the promise of marketing automation, how media and messages need to be planned together, and so much more. And they all did not live happily ever after.
https://medium.com/@judyshapiro/top-seven-digital-fairy-tales-no-one-will-believe-anymore-in-2019-e451c60d33b

MONGOLIANS ROCK
My trip to Mongolia earlier this decade was one of the stranger ones, in part because of all of the invaders who came through there, tourists have not been heavily represented among them. Also, traveling there involves eating a lot of mutton - three meals a day (one morning, we did get hot dogs for breakfast instead). These music videos might make travelers put this country higher on their list, with the country's scenery serving as the backdrop for this mix of heavy metal and traditional chanting. 
https://www.npr.org/sections/goatsandsoda/2019/01/05/680528912/how-a-mongolian-heavy-metal-band-got-millions-of-youtube-views

A POD OF DIVERSE PERSPECTIVES FROM THE AD INDUSTRY
Community member Kerel Cooper has a monthly podcast that I started listening to, and he has some fantastic guests. He writes, "If anyone is looking for a new podcast, check out my pod called Minority Report Podcast where we highlight people of color, diverse backgrounds, women & LGBTQ community within media, ad tech, advertising and marketing. We can be found on SoundCloud, iTunes or Spotify."
https://open.spotify.com/show/1ef9WtKqUwywA9jHfngyyn?si=S-lBzklpSuqr1jjLCcCJhQ
 
--------------------------------------------------
EVENTS
--------------------------------------------------


Want to include your event below? Just reply with the details.

FIXING OUR BROKEN ONLINE AD ECOSYSTEM
January 16
NYC
What broken ad ecosystem? What a crazy premise. But if it's not so crazy, John Battelle will set us all straight. I was at one of these events in this series recently, and it's fantastic.
https://www.eventbrite.com/e/fixing-our-broken-online-advertising-ecosystem-from-facebook-to-amazon-tickets-53665067662

GOTHAM MEDIA: THE FUTURE OF WORK
January 24
NYC
I love Gotham Media events and would go to this except that I will be in Southeast Asia. If you're in New York though, check out this roster from Betts Recruiting, Cultivated Culture, WorkGenius, and Boxed.
https://www.eventbrite.com/e/gotham-entrepreneurs-what-is-work-the-future-of-work-tickets-53832158435

GRITTYCON
Q1 2019
Philadelphia, PA
Need your Gritty fix? You better. Because Grittycon is coming. I mentioned #Grittycon on Twitter in connection with the aforementioned Adweek article. Then Caroline McCarthy said she would keynote. And now she's co-chairing it, and keynoting. Don Steele chimed in with his own contribution; he's co-chairing too. Dates coming soon. This is happening. Sign up for more info. 
https://grittycon.com/

ANA BRAND MASTERS
February 27-March 1
San Diego
The 2019 ANA Brand Masters Conference, the springtime companion to the ANA Masters of Marketing Conference, will showcase presenters from brands that exemplify “Highly Effective Brands that Drive Results.” Attend this premier event and learn from CMOs and marketing leaders who will share their inspirational approaches to effective, results-driven brand marketing that drive sales, profitability, and return on investment. The agenda includes CMOs, Chief Brand Officers, and Heads of Marketing from Procter & Gamble, Hilton, T-Mobile, Arby’s, Panera Bread, Mondelez, Orangetheory Fitness, Prudential Financial, and more. This conference was sold out the last few years so click here to register and reserve your seat.
https://www.ana.net/conference/show/id/BIC-FEB19

BOLD AWARDS
Submissions: globally through February 20
Event: April 5, Venice, Italy
The Crowdsourcing Week BOLD Awards, showcasing innovative businesses and individuals, will be a rewarding event for amazing projects, individuals and companies. After submitting your project, our team will review it within 1 week. If your project is accepted, it will appear online and votes will start on Jan 10th. Submissions are open and will be closed on February 20, 2019. Submitting a project will be completely free until January 1st, 2019.
https://bold-awards.com/

--------------------------------------------------
JOBS
--------------------------------------------------


Reach out to me if you want introductions or any additional information. And let me know if you have other job postings you'd like to share; someone recently that she landed a job through the newsletter.

ANA
Manager, Content Marketing
New York, NY
Here's a great job opening from the Association of National Advertisers, seeking someone with about five years of experience. I know the folks there and can refer you if you like, or apply through the site. "The Manager, Content Marketing position is on the Brand & Media content team that programs committees, conferences, and webinars. The team annually manages approximately 80-85 committee meetings, 7 national industry conferences, 30 members-only conferences, and 75-80 webinars."
WESTON'S CORNER
MyMagicMud: CMO with beauty experience. Location: New Braunfels, Texas (Pay = $90-120k but negotiable)
EarthClass.com: VP of Marketing. SaaS experience preferred. Location: San Antonio Texas (Pay = 110 -180k but negotiable)

SELLICS
CMO
Berlin, Germany
This comes from someone in the Slack group; if you are an experienced marketer up for leading a practice in Germany, let me know, and I'll make the intro: "As Sellics CMO you will shape and drive our overarching international marketing strategy. You will be the strategic leader and developmental coach for a high-performing, multicultural Marketing team and part of the management team for all marketing related topics. You are heading the entire marketing department and are in charge of growing our presence among 100.000+ brands operating in the global Amazon ecosystem."
https://sellics.workable.com/j/1D494EEA46

LUMINARY LABS
Marketing Specialist
New York, NY
I love this firm, run by a former boss of mine, and it's a phenomenal opportunity. Let me know if you want a referral. Details: LL just posted a great opportunity in NYC for someone early in their marketing career (2-4 yrs experience). We're looking for a digital-savvy marketer to support our open innovation programs on behalf of our clients + contribute to our corporate marketing / business development. This is a unique opportunity to help our clients solve complex problems. At Luminary Labs, every client is an incredible client, and every problem is one worth solving. We're currently addressing the opioid crisis, the democratization of science, the future of education and work, tech ethics, health, and more. 
https://www.luminary-labs.com/opening/marketing-specialist/

CONSUMER DYNAMICS
Strategists / Senior Strategists
New York, NY
Consumer Dynamics is looking for Innovation Strategists (2-4 years relevant experience) and Senior Strategists (4-6 years) to join our team. Consumer Dynamics is an insights-led, strategic brand and innovation consultancy based in SoHo. CD works across categories with clients such as Abbott, Colgate Palmolive, Gillette, Keurig, iRobot and Moet Hennessy, as well as a number of start-ups. Our casual, entrepreneurial work environment is dynamic and high energy. It's a great opportunity for someone who is looking to have a big role in very strategic brand and innovation projects.
Write me for the job description or to connect with the internal hiring lead

--------------------------------------------------
THE FOOTER YOU WON’T READ
--------------------------------------------------

SEND NEWSLETTER FEEDBACK
David Berkowitz, publisher
david@serialmarketer.net

JOIN SERIAL MARKETERS ON SLACK
www.serialmarketers.net


100+ TECH RECOMMENDATIONS (updated regularly)
mrktr.net/toptech

16 TYPES OF STARTUP MARKETERS
mrktr.net/16marketers

FOLLOW SERIAL MARKETER
LinkedIn / Facebook

SPONSOR SERIAL MARKETER
http://sponsor.media

The most important rights reserved. You can have the other ones. 
(c) 2018 Serial Marketer
 
PS: Thank you so much for reading this.
--------------------------------------------------
DID YOU GET THIS FROM A FRIEND? THANKS, FRIEND! SUBSCRIBE HERE:
http://mrktr.net/seriallysignup
--------------------------------------------------

This email was sent to you only because you subscribed to Serially Sporadic. To remove yourself and get that awkward email from me asking you what happened, unsubscribe below. (I'm probably kidding about the awkward email part.) 
Copyright © 2019 Serial Marketer. The best rights reserved. You can have the other rights.


Want to change how you receive these emails? 
You can update your preferences or unsubscribe from this list .
I do hope you stick around though.

Email Marketing Powered by Mailchimp