-------------------------------------------------- SERIAL MARKETER WEEKLY Issue 101: Black Lives Matter
From Serial Marketer: "The Cutting Edge of Marketing” serialmarketer.net
Here’s the message I shared with the Serial Marketers community this week:
Hey everyone, it's been a trying several days for many of us in the States, and also for our friends connected to us around the world. The murder of black Americans, followed by many instances of physical attacks and arrests on the press, fly in the face of our country's ideals -- even if the country itself was founded through the oppression of others.
Running a marketing community, on one hand, makes it seem like there's little to do. I don't want to just share some platitude. On the other hand, there's quite a bit. We have a diverse, passionate, supportive group of people who are sharing their perspectives with others, and most of us are in the business of creating and spreading messages that lead people to action.
Serial Marketers stands with #BlackLivesMatter. If you have ideas for how this community can contribute to the solution and help speak out against oppression while lifting the voices of those who need to be heard, please comment here or DM me.
Meanwhile, thank you all for contributing to the tolerant, pluralistic place where we champion free expression. If you're working on anything related to the protests and the fight to remedy injustice, share it -- we have channels like #selfpromo but also #news, #culture, and others that could be relevant. And most importantly, keep building up others in the community so that we're all stronger to fight these fights together.
The first person to respond was DRK Beauty founder Wilma Mae. She wrote:
“There is definitely a way for everyone to help. Our DRK Beauty Healing initiative which is giving away free therapy to women of color has already raised 1,000 donated therapy hours, and we aim to raise 10,000 and then raise money from brands and philanthropists. It is now more urgent given the recent events. We need help with access to brands who are donating money and also access to more therapists.”
Wilma was kind enough to join our Serial Marketers Salon video chat series this week. Martin Obiozor joined from Houston, and both helped us relate to these macro issues in a very real way. Sarah Lewen, one of the newest Serial Marketers members, promptly shared her own exchange with Wilma and what it meant for her.
I need conversations like this. I need to hear the language of these conversations.
After spending most of my primary and middle school years at a private Jewish day school, I quipped that my Hebrew vocabulary equipped me better linguistically to command a defense of Mount Masada than to order in an Israeli restaurant (my parents who paid for my education do not think this joke is funny).
My English vocabulary is prolific compared to my Hebrew, but it does not equip me well to have conversations about gender, race, or anything much deeper beyond what one might discuss with friends at a Mets game. That’s why essays such as what Kareem Abdul-Jabbar shared in the Los Angeles Times are so helpful. And it’s why I’m so inspired by gifted leaders such as Sheriff Chris Swanson of Genesee County, Michigan and Atlanta Mayor Keisha Lance Bottoms. Their words and actions are clear, eloquent, and full of conviction. They have the language and the tools to deliver it.
During the Serial Marketers chat, I shared how the national reaction to George Floyd’s killing seemed different this time. It felt like the people speaking out against it weren’t just prominent black Americans or Democratic politicians. Condemnation of the murderers seemed faster and widespread. There’s an arc in this country that seemed to go from “Black lives matter? No, all lives matter!” to “Okay, black lives matter” to “Black Lives Matter!” That tempest has been raging for hundreds of years, but the latest wave came over us fast.
It reminds me of the arc of the marriage equality movement that went from “Marriage is between a man and a woman” to “Marriage is ideally between a man and a woman” to “If you think gay marriage is expensive, just wait until you discover the fees for gay divorce.” During that time, vodka brands like Absolut and Smirnoff were among the first to champion equality. As public sentiment quickly changed, we were treated to headlines like, “JCPenney defends ads featuring gays” in 2012. A headline that now seems laughably outdated would have been unthinkable five years before that. That ad came less than a month after our so-called socialist antichrist of a president embraced marriage equality; a family values, heartland brand from Plano, TX almost beat him to it.
Maybe there’s a hint of this in the change that’s happening now. Maybe this is when brands choose a side, even if only because it’s safer to do so. Corporations can finally say that it’s wrong for certain police officers, all too often with documented racist views, to murder black men.
If some people have an issue with that, and those same people have an issue with seeing more black and brown and all kinds of colors of faces on corporate boards and executive teams, then that’s not just an acceptable but a welcome loss. Good riddance to the racists.
To use the racists’ parlance, if racists don’t like it here, they can go back to where they came from. The good news about the world today is that fewer and fewer places will take them.
During the video chat, Wilma expressed the current changes as something that feels like a societal birth canal experience. Great – yet another reference I’m ill-prepared to talk about.
I love it though. I can appreciate this much: through the birth canal, there’s a lot of pain. It’s one of the nastiest experiences there can be for everyone involved (except the partner who gets to wait with the camera nearby).
No one knows what’s really going to happen on the other side, but damn, there’s potential. There’s a new world out there. And there’s a lot of love to go around.
That’s the world we’re heading toward. Let’s get through this, even as there’s so much more of a mess that we need to get through.
As we go through this canal, and as we mourn those who’ve died trying to get us through it, let’s come out singing so all those who love us can hear us on the other side:
Oh, freedom! Oh, freedom!
Oh, freedom over me!
And before I'd be a slave
I'll be buried in my grave
And go home to my Lord and be free
I'll save some less urgent links for next week but wanted to share a couple timely ones. Note: we do have a great crew for First Wednesday tonight, so be sure to RSVP.
HOW HAS YOUR MARKETING CHANGED?
Via Serial Marketers member David Yahid: Marketing has changed dramatically across the board in the wake of Covid-19. We are experiencing an unprecedented situation, and no one has “been there” before. That’s why everyone is looking at marketing leaders like yourself for guidance. We’ve partnered with G-CMO and Zest to put together a comprehensive report on the state of marketing across the globe and in various industries. Please share your experience during this period, and we’ll compile it into a report and/or blog post. If we quote you, we’ll credit you and link back to you & your page. http://www.yahidconsulting.com/state-of-marketing-report-covid-19/
WHAT'S NUMA WITH YOU?
Calling all #startups! Our partners at @NUMA New York are accepting applications for their Virtual #Accelerator Program! With over 2 decades of acceleration experience and nearly 600 global alumni, NUMA is now offering a new, virtual program to equip international startups with mentorship, tools, and know-how from the US market to apply at home and in preparation for future global expansion. Apply now: https://forms.gle/3sT7GD9ztvDWAfdW6
ZEITGUIDE'S CULTURE CLASSES
Zeitguide's Brad Grossman continues his weekly culture classes this week as the start of his 10-week summer semester. He always runs through the need-to-know cultural developments of the week, and features an expert guest each week. June 3 is Shepard Fairey. June 10 is Cindy Gallop. https://zeitguide.com/culture
SOCIAL FRESH X (THIS WEEK)
Social Fresh runs terrific events, and I'm looking forward to their virtual edition. Basic tickets are free, with added perks for premium passes. "A virtual conference for marketers adapting to the unknown. Learn how to create new content, stay relevant, and engage your audience without sounding out of touch." https://socialfreshx.com/
COMMUNITY CHAT SUMMIT 2020
I'm excited to attend this one. You should too and take advantage of $49 earlybird tickets which cover the full two days: "The Community Chat Summit is a gathering of community builders helping each other navigate the world of community building by sharing resources, strategies, and best practices. Featuring keynote speakers, workshop sessions, 1 on 1 networking and more." https://hopin.to/events/community-chat-summit-2020?ref=b768882e4f91
SOCIAL MEDIA STRATEGIES SUMMIT
The previously-Chicago-only event is now virtual and coming up soon. I'll be speaking about how to build and run a successful B2B community. Of course, I will be including examples from many others, with a bit of experience covering mistakes I've made that others can learn from. https://socialmediastrategiessummit.com/virtual-event-june-2020/
"Discover strategies, insights, and connections for driving more performance through your Partnerships." I'll be on the panel 6/16 about building communities that drive results. https://www.everflow.io/connect
I'm working on sourcing more jobs for this. In the meantime, check the resources below.
Keep checking out the #jobs channel in Serial Marketers too. I've added some descriptions of top-secret searches there, and others have posted some leads too. I have a couple more secret searches coming.
Brand Marketing Manager
Philadelphia / Remote
Here's a great role from an ERA-backed startup: "Stix provides women the products, education, and community they need, starting with a better pregnancy and ovulation test. Founders Cynthia Plotch and Jamie Norwood created Stix because buying high quality products should be easy and delightful, no matter the result you’re looking for... We are looking for a dynamic and creative individual to lead the charge on brand marketing and drive strategy for a rapidly growing marketing budget. https://angel.co/company/getstix/jobs/821828-brand-marketing-manager
-Demand Generation Manager
-Senior Marketing Manager
NYC / Oklahoma City
Check the link for the detailed job descriptions; "Tailwind is a 50+ person, fast-growing, marketing tech company with offices in New York City and Oklahoma City. Our visual marketing software is loved by 100,000s of small businesses, helping them grow through effective digital marketing." https://www.tailwindapp.com/careers#job-listings
Other job resources:
Ad Ops Online: Job listings for ad operations, programmatic account management, sales operations, and more.
Advisable: Get instant access to top marketing freelancers
AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
Built in NYC: Jobs at a range of levels and functions, as long as you're okay working in this quaint, backwater hamlet.
I'm trying out a new 'offers' section and may add 'wanted' as well, featuring public asks from Serial Marketers and other such needs I come across.
Dedicated.ai helps marketing agencies set up a program that enables non-sales staff to participate in getting new clients. The objective is to help agencies grow in a world where clients won't meet in person and all business development happens via virtual channels. They are offering 90 days free to Serial Marketer readers who sign up by June 1.
I can introduce you, or contact Natalia there - firstname.lastname@example.org
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