Issue 77: Insert Something to Thank Here
From Serial Marketer: "The Cutting Edge of Marketing”

This was going to be the working title for the newsletter, but I'll keep it. I'm sending this a day early as most of us try to wind down ahead of Thanksgiving.

Here are a few things on my 'thanks' list this year. I'd love to hear about any of yours.

Readers: We'll cross the thousand-reader mark any day now, and a lot of you open and even respond to this weekly missive. I don't take any of this for granted.

Members: The Slack community now has north of 700 members, which is baffling to me given that it started on a whim with a LinkedIn post last July. It remains the most supportive, positive community I've ever been a part of. The goal for 2020 is just continuing to add value for everyone there.

Guinea pigs: On that note, I have to thank authors Joe Jaffe and Charlene Li for coming in to discuss their books with Serial Marketers. Joe chose a group video chat, while Charlene opted for text threads right within Slack. We will keep experimenting.

Organizers: Weston Woodward and Jess Wilkeyson have become the start of my advisory board for Serial Marketers, and it helps that they're two of the savviest connectors and practitioners I've worked with. 

Clients: This newsletter, a passion project, couldn't exist without them. Thanks to Five Tier and Frank O'Brien, where I've been camping out most of the year. There's no better way to get targeted and cost-effective digital out-of-home (DOOH) media on a cost-per-play basis for practically any budget (really), and they have some big things in store for 2020. Meanwhile, I've learned a lot from others like the deep vertical expertise of Wellness Amplified and the passionate, tight-knit team at Social Studies. There are probably a few I'm missing who aren't within a two-to-eight-minute walk from my apartment, but in the meantime, check out all of those above.

Bridge: This has become my favorite app this year after learning about it from VC Paul Sethi. Still in beta and with a waitlist, it makes it so much easier to facilitate and keep track of introductions, and at times it feels like a secret weapon.

The Most Dangerous Writing App: Acquired by Squibler, this web app lost some of its simplicity, but still, using this to write (without a prompt) has been the most helpful writing tool whenever I've been stuck or too slow to get started.
Editors (and entrepreneurs): Allie Smith, my colleague back in our eMarketer days, edited my Slack group newsletter for quite a few editions this year. While she had to focus on other priorities, like her WhipKnits business (these make incredible holiday gifts), I love that there are so many people I've been able to work with through multiple endeavors, often many years apart. Also, buy lots of dog sweaters from Allie. All of them.

Skydive Sussex: For a kid who was terrified of amusement park rides, jumping out of a plane from 14,500 feet gave me a much different perspective. For anyone who is remotely tempted, I can't recommend this outfit in NJ highly enough. 

Tous Les Jours: This Koreatown coffee shop in Manhattan has become my go-to this year. There are always tables, the lemon ginger tea is fantastic (I don't drink coffee, so I'm useless in rating that), and the pastries taste as good as they smell. After spending too long trying to wedge myself into a tiny corner at Gregory's or other cramped spots, this centrally located oasis checks all the boxes for a killer meeting spot.

Newsletter writers: When trying to write a half-decent one, you appreciate great ones. Two that I've probably spent the most time reading this year are by Darren Herman and Ann Handley. I can probably list 50 other impressive ones, but you've got a turkey to stuff. Read those two if you aren't on their list yet.

Global historical fiction writers: As much as I enjoy reading works from authors like Joe and Charlene, I tend to gravitate more toward non-fiction history and biography, and then fiction with a mix of classic literature and modern historical fiction. This year, "The Old Drift" by Namwali Serpell was one of the most surprising novels I've ever read (actually, listened to, and then read in part to better follow some of it); I believe THE Sarah Jessica Parker liked my review of it on Goodreads. Also, I am nearly finished reading the 'Ibis Trilogy,' the informal name of the books set before and during the First Opium War in China starting with "Sea of Poppies" that Amitav Ghosh released from 2008 to 2015. In all, this has been 2,100 pages of some of the most inspiring writing I've come across.

Family: Having people around who are supportive and/or cute goes a very long way.

Thanks again and as always for reading this.

What's one thing you're thankful for? I'd love to hear it. And I'd love to hear what you are making of yourself.

Happy Thanksgiving.



After reading this, I feel like if psychologists Daniel Kahneman and the late Amos Tversky were starting their research today, they'd just go right to an airport. Humans are being treated like lab rats there already - and often in positive ways, where the manipulators are toying around with the maze design but giving you lots of cheese for your effort. Thanks to Nir Eyal for spotting this.

You may not be able to visit a website without clicking "x" on some cookie notice, but that doesn't stop billboards from gleaning a ton of mobile and local data to target you with increasing precision. Featuring Frank O'Brien from Five Tier (#client), you can see why digital out-of-home (DOOH) is playing a role much further down the marketing funnel than it used to. This article also led to CNBC discussing the topic with Frank this week.

Dan Pink, an author I first interviewed for eMarketer nearly 20 years ago, interviews Christine Porath, author of "Mastering Civility." She shares her 10-5 Rule for the workplace: "If you're within 10 feet of someone, you're to acknowledge them, make eye contact, and smile. If you're within five feet, you say hello." Simple. Wonderful. Try it.


Want to include your event below? Just reply with the details.

December 4, Royalton Park Avenue (29th St)
New York, NY
Serial Marketers has teamed up with First Wednesdays to bring back this long-standing tradition in NYC. Every month, we meet at the top-floor penthouse bar from 6-9. While Zack Rosenberg and Rachel Herskovitz post the event links on Facebook, if you want the recurring invite on your calendar, just let me know, and I'll add you to it. I'm also now sending updates via Meetup.

This free event series is one of my favorites. This month, catch pitches from:
-David Kohl, President & Chief Executive Officer, TrustX
-John Papadakis, CEO & Founder, Pollfish
-Ishveen Anand, Founder & CEO, OpenSponsorship  

PluggedIn BD has a terrific lineup coming up. Join this discussion featuring: 
*TruOptik: Diane Rinaldo, VP Agency and Marketer Development
*SpotX: Jenna Tyburski, Account Director
*SpotX: Lizzie Brown, Sr. Manager
*Viant: Daniella Kreiger, VP
*engageSimply: Judy Shapiro, CEO
*Caderon: Larene Mantel, VP Advanced TV & Audio Strategy
*Hewlett Packard Enterprise: Meghan Buonamici, Manager Global Programmatic Media

(I'll have more updates on SXSW as we get closer.)
Event: March 11, 2020
Austin, TX
Attention Designers! Place by Design is a pitch competition aimed at showcasing innovative and invigorating design in the public sphere. Urbanists, artists, architects, and designers have the opportunity to present their scalable solutions for improving our shared landscape.


Reach out to me if you want introductions or any additional information, and let me know if you have other job postings you'd like to share. There have also been many job updates within the Slack community, so if you're part of that, be sure to check the #jobs channel for more. 

Senior Social Media Insights Analyst

Analyst/Paid Social Media Buyer
Via Kara in Slack: "L'Oreal's luxury beauty division (Kiehl's, Urban Decay, Lancôme, It Cosmetics, YSL/Armani/Ralph Lauren beauty, etc) is hiring Paid Social Buyers! This is a great team with a centralized view of all media efforts in-house. It's an incredible opportunity for someone looking to move to the brand side from an agency." DM her in Slack or I can connect you.  

Director of Ad Technology
Via a recruiter I know...
*Proven experience to set a progressive adtech strategy and executive against this strategy for a media buying teams
*The dual-lens of media-buying and technical foundation needed to support these activities 
*Ability to tell the story of adtech within HBO organization (this will be a visible role to business owners)

*Focus on buy/demand-side adtech
*In-depth experience with Google tech stack, fluent experience with DSPs, DMPs, and data-onboarders

Senior Director of Communications
Via Slack (DM Orli there or send someone my way and I'll connect you with her): "As the Senior Director of Communications, you will be responsible for the vision and execution of PR and Communications for the Company’s Brand and Product narratives including thought leadership positioning for the Executive Leadership Team.  This role will also help develop external stakeholder and community engagement strategies.  It’s an extraordinary opportunity to help a mission-based, high growth start-up, build a transformational brand in a commoditized category."

Senior Manager, Partner, Education & Training
Atlanta, GA
Via my friend Amanda: "I'm currently hiring for a head of partner education and training in Atlanta. It's basically building an academy to educate and certify agencies and freelancers on small business marketing and Mailchimp. Could be a cool role for a content marketing leader (editor/content strategist/etc) or someone with a customer training/certification background.  


David Berkowitz, publisher


100+ TECH RECOMMENDATIONS (updated regularly)

18 TYPES OF STARTUP MARKETERS (now in quiz form, thanks to Riddle)

LinkedIn / Facebook / Twitter

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(c) 2019 Serial Marketer
PS: Thank you so much for reading this.


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