-------------------------------------------------- SERIAL MARKETER WEEKLY Issue 81: No More Streaking at CES
From Serial Marketer: "The Cutting Edge of Marketing” serialmarketer.net
Streaks are meant to be broken. After 13 straight years attending the Consumer Electronics Show (CES), I’m taking the year off.
The last time I missed it, I was working for Unicast, the rich media company famous for its Superstitial takeovers. With ads like those and pop-ups once the bane of web users’ existence, I’m nostalgic for when that represented the worst of what the ad industry had to offer. When I bought my first co-op, a senior citizen on the building's board saw where I worked (then at 360i) and said, "Do you do pop-ups?" I somehow got the approval after my diatribe on the value of Google ads. I'm not sure I would have passed if I applied around now and she were to ask, "Did you conspire with foreign adversaries to compromise our elections?"
Anyway, there is a lot I don’t miss about CES this year.
From a distance, all the headlines coming out of CES seem fake. Sony has a car prototype. AMD has some faster something something. On the fringes, some say a selfie-taking engagement ring iPhone case might spell greater doom for humanity than the looming US-Iran war. Product Hunt featured an award-winning case to hide edibles, unlocked by facial recognition (and it's none of your business if I pre-ordered it, for work purposes, of course).
When someone first mentioned "Impossible Pork" in the Serial Marketers community, I seriously thought it was a throwback to when the Adult Entertainment Expo took place at the same time and location as CES. What a great title that'd be. Fake sex is out; fake meat is in. Last year, the most innovative (and delicious) product I came across was White Castle's Impossible Burger. Just don't try to eat a hundred of those unless you're bringing 25 friends.
If it all seems ridiculous from afar, it's even crazier to experience all of it in person.
That's why in the past, I had started writing fake preview decks about CES. Since agency recap decks were usually written to push whatever agenda that firm had for its clients, you really could put together most of the content before even getting to Vegas. I know this because I was the one putting together the recap decks in advance, with slide titles like "insert something about drones here" or "find weird internet of things device." A semi-conscious intern could write most of the annual trends without even being able to spell "CES." Some slides were pre-populated with friends' products, which I would usually disclose were friends' products.
The recap decks were often useful ways to distill CES for people who weren't there or didn't get exposed to much of the show, but I still knew the artifice behind them. It might have been fake news, but it had real value. The recap deck from 2016 covering 10 years of CES remains one of my favorite presentations and a very raw, honest look at my sometimes inflated or misguided perspectives.
The best way to understand CES, at least from anything I've written, is this LinkedIn post I wrote about the Shadow CES. This is the show that I miss this year. It's running into people you see every year or two or three from all over the country, and sometimes all over the world. It's picking up conversations that you might have started five years ago and continuing them as if no time has elapsed. It's asking people on the ground, "What's one thing you've learned out here?" or "What's one thing that excited you?" and seeing if they have any half-decent response.
I'm stuck in New York though, catching up after two-and-a-half weeks in Central America (more on that next week). I won't totally miss out on the fun. Tonight (Wednesday night), I get to co-host First Wednesdays at the Royalton Park (29th St) penthouse bar from 6-9pm; just show up or RSVP if you can make it. We'll have some guests from as far as Canada and Germany this month, and maybe someone will bring along a gadget that takes a selfie of your butt (sadly, this won't be me; mine's in the shop).
Speaking of cutting edge tech, I'm also excited to announce a new virtual chat coming next week with the renowned blockchain expert Jeremy Epstein who will share some candid thoughts about blockchain in the Serial Marketers Slack community next Wednesday, January 15, at 2pm EST. Join and ask him your toughest questions. RSVP in Meetup so you have it on your calendar.
Happy CES to everyone attending. If you're coming across anything exciting, or you're a friend pitching a product, let me know. I hope, whatever it is, that it makes my butt look good.
What are you making of this year's CES? And what are you making of yourself?
HAPPY 5TH YEAR OF 5G
Which year was this written? "At the show [CES], next-generation cellular technology known as 5G, which delivers data at mind-boggling speeds, is expected to take center stage as one of the most important topics." Or this? "We have rushed headlong into the streaming era, and that will only continue." So yeah, more streaming, more 5G, more wearables... but the note in here on the interoperability of voice platforms should be important. https://www.nytimes.com/2020/01/01/technology/personaltech/tech-trends-2020.html
FAKE MEAT TO SUPPLANT REAL MEAT
I doubt that "eating meat will become a delicacy." I'm less doubtful about China, but I'm also okay if we delegate global hegemony to someone new, like Botswana. Here are some other projections from one of the best-blogging VCs, Fred Wilson. https://avc.com/2020/01/what-will-happen-in-the-2020s/
Want to include your event below? Just reply with the details.
January 8, Royalton Park Avenue (29th St)
Serial Marketers has teamed up with First Wednesdays to bring back this long-standing tradition in NYC. Every month, we meet at the top-floor penthouse bar from 6-9. While Zack Rosenberg and Rachel Herskovitz post the event links on Facebook, if you want the recurring invite on your calendar, just let me know, and I'll add you to it. I'm also now sending updates via Meetup.
(Given the January 1 holiday, this is a rare Second Wednesday.)
JEREMY EPSTEIN TALKS BLOCKCHAIN WITH SERIAL MARKETERS
January 15, 2pm EST
What's up with blockchain? Is it "blockchain" or "the blockchain"? Do marketers even need to care about it? Is it being used in any meaningful way whatsoever? What matters? What doesn't? Ask Jeremy. He knows EVERYTHING. RSVP to this virtual chat and come with your toughest questions. https://www.meetup.com/Serial-Marketers/events/267703435/
Gotham has several terrific events coming up that you should check out:
SXSW: PLACE BY DESIGN
(I'll have more updates on SXSW as we get closer.)
March 11, 2020
Attention Designers! Place by Design is a pitch competition aimed at showcasing innovative and invigorating design in the public sphere. Urbanists, artists, architects, and designers have the opportunity to present their scalable solutions for improving our shared landscape. https://www.sxsw.com/place-by-design/
BOLD AWARDS Awards ceremony: March 27, 2020, in Venice, Italy
BOLD Awards recognizes top companies, projects and individuals powering breakthroughs around the world. https://bold-awards.com/
May 13-14, 2020
"The premier global gathering in visual tech" is run by one of my favorite firms of any sort out there, LDV Capital. They specialize in bringing some of the best people together in all sorts of ways. https://www.ldv.co/visionsummit
Reach out to me if you want introductions or any additional information, and let me know if you have other job postings you'd like to share. There have also been many job updates within the Slack community, so if you're part of that, be sure to check the #jobs channel for more.
Content & Marketing Lead
This is a terrific role for someone with a job or two under their belt. The firm's terrific, and I can get relevant hires in front of them myself. "At LDV Capital we are searching for a Content & Marketing Lead to own content creation, strategy, planning and implementation. This is a great opportunity for a writer and content creator to join our growing early stage venture capital fund." https://www.ldv.co/jobs/content-marketing-lead
Senior Manager of Marketing Operations
I have a warm connection here. "This is an opportunity to help build and launch a new business within an already successful start-up. The Senior Manager of Marketing Operations will play an integral role on the truva marketing team. You will be responsible for establishing and managing the marketing technology stack, overseeing project management and facilitating alignment between Marketing and key internal stakeholders. You will also leverage analytics to help us optimize our approach throughout the customer lifecycle." https://jobs.lever.co/vts/3378e83c-f73d-48f0-a2f6-8e15f670d55b
Social Media Managers (x4)
Yes, I know some folks there; as mentioned in Slack, they need four for a certain key account. "The Social Manager’s role is to define and execute the social media strategy for 360i brands across platforms. This person will lead all social media and advertising initiatives to increase overall engagement with the brand and brand positioning, driving social media strategies that fuel the business with best in class creative execution." https://www.linkedin.com/jobs/cap/view/1642885956/
Director, E-Commerce - B2B Mobile
Ridgefield Park, NJ
My friend is the hiring lead, so I can refer you if this is relevant and interesting, and I also have a full job description that can be shared:
"The Director, eCommerce B2B Mobile (aka Head of eCommerce – B2B Mobile) will serve as a strategic-thinking, goal-driven head of merchandising, product, CRM, analytics/forecasting, social media management, affiliate/partnerships, and customer experience. The Demand-Gen marketing team will provide customer insights/research, acquisition marketing content and media, and PR support. The Head of eCommerce – B2B Mobile will be responsible for building an ecommerce business within the B2B organization with external Samsung corporate support in the areas of web development and cart-checkout, fulfillment, and customer service."
KIND / EQUILIBRA PARTNERS / DANIEL LUBETZKY
Social Media Manager
The founder of KIND and other endeavors seeks a social media lead, ideally with around 4-7 years experience. "As the Social Media Manager you will be responsible for building Daniel’s social media platforms and engaging with Daniel’s community across multiple social platforms." See the #jobs channel in Slack for details and a warm intro, or let me know if you want to be connected directly. https://www.indeedjobs.com/equilibra-partners-management-97a78ce/jobs/e0eaca7d27954ab84f4a
Other job resources:
-Ad Ops Online: Job listings for ad operations, programmatic account management, sales operations, and more
-ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted
-TechNY Daily: While more technical typically, there are also some sales and marketing jobs at NY startups
Do you run or enjoy other job resources? Let me know, and I'll share them.
------------------------------------------------- THE FOOTER YOU WON’T READ
SUPPORT SERIAL MARKETER
Share it. Sponsor it. Or, hey, Patreon.
The most important rights reserved. You can have the other ones.
(c) 2019 Serial Marketer
PS: Thank you so much for reading this.
-------------------------------------------------- DID YOU GET THIS FROM A FRIEND? THANKS, FRIEND! SUBSCRIBE HERE: http://mrktr.net/seriallysignup
This email was sent to you only because you subscribed to Serially Sporadic. To remove yourself and get that awkward email from me asking you what happened, unsubscribe below. (I'm probably kidding about the awkward email part.)