-------------------------------------------------- SERIAL MARKETER WEEKLY Issue 43: What We Learned at SXSW 2019
From Serial Marketer: "The Cutting Edge of Marketing” serialmarketer.net
What did you learn at this year's South by Southwest (SXSW)?
It's a question I always grapple with as the festival draws to a close.
I learned (yet again) that it’s never too late to say “yes.” It was Tuesday night last week, my last night there, and I had a dinner that went until 10. I still hadn’t started Wednesday morning's newsletter - not a word of it. Still, my friend and old colleague Amy Tremmel invited me to a comedy show that her firm The Syndicate helped bring to life, so I went and saw a few terrific acts (Erik Griffin, Matt Braunger, Ian Edwards, and Erin Foley). And when she asked if I’d want to check out the green room after, I said yes. I excused myself after a half hour and then returned to the hotel to start working on the newsletter at 12:30am. I don’t regret it. I did try dictating the column on the way back, which I’ve never done before, but it was too windy to capture my voice.
I also learned about the Ukraine, the American Disabilities Act (thanks to C-Hear), and the pain and triumph of getting in a swim in an unheated pool on a 50-degree morning. I went swimming three times this year, which now means in 11 years going to SXSW, I have done any concerted exercise a grand total of three times. It's never too late to pick up some good habits either.
As for what else you learned during SXSW, here's what some of you had to say:
Brian Wallace NowSourcing
Dodging scooters and using LinkedIn tools instead of business cards (find nearby and QR codes) helped a lot this year. Felt like a good and focused SXSW for me without being too over the top / staying out too late at crowded parties.
From FOMO to JOMO: I found people to be more interested in in-depth conversation than in skating off the the next event. There was less over-the-shoulder-looking and constant-phone-glancing, and more late night dinner and discussion. Perhaps this audience still sees tech as an enabler of substantive connections, but less of a substitute for them.
[JOMO is "joy of missing out" - a new acronym for me, and one I love. - Editor]
Julius, Influencer Marketing
In an audio-off social world, content creators should double down on high-quality audio production, and drive consumers to turn-on audio, to create more compelling stories and drive engagement.
The beauty and power of serendipity.
Weston Woodward Woodward Media
Breaking bread with amazing people can lead to magic!
Thanks Brian, Perry, Danny, Jason, and Weston for your contributions. If you have more to share as you reflect back on it, let me know. I'm enjoying quite a few of the follow-up conversations I've had since Austin, and also some of the links below that I've been catching up on. That's a bit of what I'm making of myself lately. What about you? What are you making of yourself?
Here's a fun promo for you from a friend at Journey Meditation,
exclusively for newsletter readers and Serial Marketers members:
They just launched Journey LIVE, the world's first live group
meditation app - think Peloton for Meditation. They're giving our
community a free annual membership ($100/person value) if you
download it by the end of March. Download the IOS app here,
and use the code: SERIALMARKETER
Note: this is not a paid promotion. They enjoy the newsletter and
wanted to add some value for readers. If you have other such ideas
for a value exchange, reach out anytime.
FOURSQUARE REMAINS FOURMIDABLE
What has Foursquare been up to the past few years? I wind up in these conversations often enough, as I'm still a Swarm die-hard, and I often use Foursquare's local recommendations. Foursquare remains one of the most powerful data companies there is, something I was reminded of in Austin when catching up with Gayle Fuguitt, their Chief of Customer Insight and Innovation. Wired discusses what they've been up to lately. https://www.wired.com/story/you-may-have-forgotten-foursquare-it-didnt-forget-you/
THIS POST WILL MAKE YOUR BLOOD BOIL
I should use much more salacious headlines in this newsletter that are designed to scare and enrage you. Apparently, that's what works on Facebook. Personally, I've hidden anyone (certain family members included) who are outrage engines, though I go on Twitter almost for the purpose of getting outraged. I want Facebook to stay as a haven for photos of kids, requests for travel recommendations, job updates, and the sometimes sad news of maladies and deaths that at least bring others closer together. I am clearly not the norm here. See this research that shows just how bad and mad news travels through Facebook. http://www.niemanlab.org/2019/03/one-year-in-facebooks-big-algorithm-change-has-spurred-an-angry-fox-news-dominated-and-very-engaged-news-feed/
Want to include your event below? Just reply with the details.
CATALYST'S SEO HOT TRENDS HAPPY HOUR
March 28, 6:30pm
Catalyst is heating things up with their SEO Hot Trends Happy Hour on 3/28 in NYC. Join them for a free evening dedicated to exploring the latest trends & changes in SEO. http://bit.ly/2UkLsvX
FUTURE OF BLOCKCHAIN FOR ADVERTISING
April 3, 1pm
What are the five main online advertising challenges blockchain solves? The Future of Blockchain Advertising webinar. Register here. You'll hear from blockchain leaders Brave, Lucidity, and Rebel AI, hosted by NSM Research. Expect fraud prevention to be a hot topic. Register below. https://bit.ly/2XISH2M
The Crowdsourcing Week BOLD Awards, showcasing innovative businesses and individuals, will be a rewarding event for amazing projects, individuals and companies. Apply to attend. https://bold-awards.com/apply-to-attend/
ANA MEDIA CONFERENCE
The ANA Media Conference brings together media leaders to galvanize the industry and share actionable insights on the newest ways of connecting with today’s consumers. Attendees will be able to network with more than 600 marketers to gain firsthand knowledge from those facing similar challenges. Speakers will cover the industry’s most critical topics including media agency reviews, e-commerce, voice/audio, GDPR, programmatic, transparency, data, owned media, in-house agencies, digital media, and more. The agenda includes CMOs and Heads of Media from Procter & Gamble, The Hershey Company, JPMorgan Chase, MasterCard, Wayfair, GlaxoSmithKline, IHOP, Mars, Johnson & Johnson and more! This conference was sold out ast year so register and reserve your seat. https://www.ana.net/conference/show/id/MLC-APR19
Reach out to me if you want introductions or any additional information. And let me know if you have other job postings you'd like to share.
Director of Product Marketing
Here's the listing, and I'm in touch with someone there (who's very active in the Slack group) if you need an intro. "The MightyHive Marketing team needs a Director of Product Marketing who can help communicate our singular expertise to prospects, clients, and partners. We’re looking for someone who has gotten their hands dirty in digital media and ad tech, and has the ability to communicate effectively, develop clear and impactful marketing materials, and cut through the noise. The Director of Product Marketing would join our US-based team, but would champion efforts that help define MightyHive’s offering across the world. This is a new role that is a perfect fit for a seasoned operator with the ability to bring attention to detail, enterprise-level polish to communications, and has a desire to build a function from the ground up. This role reports to the CMO. https://mightyhive.com/current-openings/job/gh_jid/1572270/job_title/Director,%20Product%20Marketing/
Business Development Manager
"Come grow with us! Mattr is currently looking for a talented, driven individual to help grow and build awareness of our influencer marketing solution. As a Business Development Manager, you will be responsible for executing all steps in the sales cycle and closing new business." I can connect you with the CEO if you're interested. https://www.linkedin.com/jobs/cap/view/1170624588/
Director, Revenue Generation
Director, Product Marketing
Botify is hiring a lot in marketing roles thanks to their new CMO, who just shared these in the Slack group. If you want an intro, let me know (or if you are part of Serial Marketers, you can find her posts and reach her directly). About Botify: "There are approximately 80,000 queries done everysecond on search engines. But more than 50% of pages on enterprise websites are not showing up at all in organic search results. That’s a ton of missed opportunity! Enter Botify. We are building the new standard in enterprise search marketing."
Demand Generation Marketing Manager
I met this company when they were launching and loved what they've been doing in the event space. This role could be more director-level for the right candidate. It was posted in Slack if you're in there, and I can connect you with the hiring lead. "SummitSync is the first Meeting Automation Platform (MAP) that helps B2B companies across the entire event arc - pre-show, real-time and post event analytics. We help companies drive more meetings and track the ROI across every event, year-over-year." https://angel.co/summitsync/jobs/512930-marketing-manager-demand-generation
Senior Art Director
The A Team, is looking for a talented SENIOR ART DIRECTOR to join our NYC team.
Specific Job Requirements:
• Responsible for the execution and on-time delivery of high quality creative materials.
• Confers with the Creative Director and Account team to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
• Responsible for managing creative projects from inception to final release
• Responsible finalizing the creation of all print/digital visual design, including typography, visual concept and logo design Contact: Owen Boland - oboland (at) ateampromo.com
Senior Manager, Performance Marketing & Analytics
A lead via a member of the Slack group: "Responsible for end-to-end project management of social media amplification and performance marketing for our influencer marketing and branded content business. This is a mid-level role with an emphasis on campaign management, reporting and performance analytics." https://pmc.com/careers-listing/?gnk=job&gni=8a7883a9688e28b30168ceeb100160e6
Via E.B. in Slack: This is a fun, fast-paced environment. Position includes client-facing opportunities. Must be strategic thinker with excellent writing, editing and organizational chops as well as deep understanding of this industry/terminology/issues and obstacles faced by both agencies and marketers.
Basic deliverables include:
1) Manage proofreader and also help edit high volume of articles on media, marketing and advertising
2) Support the publishing process between MediaVillage, our member partners, columnists and Head of Content Strategy
3) Help build and manage multiple Editorial Calendars
4) Ensure all publishing is on schedule/coordinate details internally and with clients
5) Review all initial social media posts for accuracy and style
6) Work with journalists to schedule interviews and participate in the approval process with clients
7) Train to upload member content to CMS, and be a resource for miscellaneous publishing support
More details to the right potential candidates. EOE!
Please email me at Insites @ MediaVillage.com
Sales Development Manager
The Digital Place-based Ad Association is a fantastic group that I've had the pleasure of being involved with. They're looking to expand their New York team with a few roles. See the descriptions, and let me know if you want me to refer you their way. About them: "With over 130-member companies, DPAA represents the thriving Digital Out Of Home (DOOH) media sector to brands and agencies through thought leadership, events, marketing initiatives, etc. We create a community for our members to network, learn from each other, do business with each other, while working together on industry solutions." https://dp-aa.org/job-openings-2/
From my friends at DidIt: "The Senior SEM Specialist is responsible for the execution of campaign management projects and responsible for implementation tasks across the team’s client roster. No independent agency has the heritage and expertise in SEM that Didit does; with 20 years in SEM and 23 years in SEO. Come grow with us." If you want an intro, let me know. https://www.didit.com/senior-sem-specialist/
Enterprise Account Exec
Here's another I can give a friendly intro to: "Asana is a leader in the Collaboration Work Management space touting over 50k paying customers in 194 countries as well as strong penetration of the Fortune 500. After carefully building the Enterprise Sales segment, Asana is ready to scale that business pillar. As a member of our growing Revenue group, you will be instrumental in defining, testing, and growing a sales model that balances bottoms-up scale with top-down positioning. https://asana.com/jobs/apply/1477172/enterprise-account-executive
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(c) 2019 Serial Marketer
PS: Thank you so much for reading this.
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