Issue 22: New Ideas for Networking
From Serial Marketer: "The Cutting Edge of Marketing”

Two editions ago, I wrote about new ideas for networking, and it generated some of the most interesting responses yet. Here is a smattering.

I heard from Robin Gelfenbien, who I met at a Social Media Week event years ago (specifically, at the Suxorz), and she reminded me of her creative approach to storytelling with the Yum's the Word Show. Check out her next one October 11. 

Lizzie Serber, who I knew from her time at iMedia and is now with MightyHive (they're hiring a ton globally - see below in the job listings), shared a 2015 post she wrote that offered tips for networking newbies. One creative recommendation for event organizers is to partner with non-profits and have conference attendees offer their services to a cause - as she did when having attendees of events build hygiene kits for homeless shelters.

Another reader, Uriah, brought up the idea of digital or virtual events, something that had generated interest in the past. Around 10-15 years ago, there was a lot of activity there; I used to speak at eComXpo and still have my 500MB talks saved with the long PowerPoint voiceovers. Are there opportunities to bring together people who can't or wouldn't travel? Can it be done well in a way that's different from the ad hoc nature of online communities, or the broadcast nature of webinars? Virtual reality isn't the solution (yet), but perhaps there are some good lower-tech ideas. 

Then there was Jeremy, who described an agency's conference: "They had a thematic topic and then asked people in the room to volunteer problems/challenges they had in that theme. They quickly selected eight or so, and then asked everyone else to join one of the groups who then went off to brainstorm in a freewheeling way how to solve that problem.  Lastly, they had everyone come back together and share a summary of the things that resonated most with the person whose problem was being discussed." He also mentioned another event with speed-dating sessions between corporate marketers and vendors, where the buy-side attendees got to line up to talk to the vendors who were most interesting.

There are so many great ways to change up the typical flow of conferences and networking, and I'm looking forward to spending more time exploring how to build on all these great ideas and apply them. Any other thoughts on remaking events? And what are you making of yourself?



Are you a marketer? Do you like games? Wanna win big this holiday season? Then boy do we have the link for you:

I let my child watch a bit of YouTube when she turned two, and it was so terrible that I switched to YouTube Kids - but even that was so bad that I blocked both. Now Congress is taking an interest in how YouTube violates privacy laws that protect children. YouTube's defense: "
YouTube has said its practices are in line with Coppa, which requires companies to obtain explicit, verifiable permission from parents before collecting personal information from children under 13 or targeting them with ads tied to their online behavior." This is laughable; I know I never explicitly gave such permission. And just search for "finger family" (here's one with 930 million views) or "Johnny Johnny" (1.5 billion views) to see tons of the most popular videos on YouTube that are clearly targeting kids - and maybe a few stoners.
How many Amendments do you know the gist of? Do you even know we have 27 of them? Well, WNYC Studios and the National Constitution Center invited accomplished musical artists to each create a song about a certain amendment, and it's a hell of a playlist. I love the story about how the 27th Amendment was ratified - 200 years after it was proposed. It's also a great reminder for marketers that formats can change and adapt. Your idea may be originally best written on parchment, but are there new ways to bring it to life for different audiences? Thanks to Randall for sharing this in Slack.

I thought I read everything I needed to about iOS 12 and still missed a few features. David Pogue breaks down all the best ones - such as practical uses for augmented reality (finally!), and smart ways to use Apple's new Shortcuts.

Speaking of which, I wasn't going to upgrade to the Xs, even though I joined the iPhone upgrade program. Then late one night, I started researching if the Xs camera is any better. The evil Vlad Savov posted the best review I saw, comparing photos from the X and Xs, and I ordered the Xs Max upgrade right then. Pretty much all I care about on my phone now is the camera, which may well get me to switch to a Pixel sometime (though I was burned by Android years ago - well, not literally). Don't read this article if you want to stay happy with your current handset.

I wrote my first story for MediaVillage, and it was published this week. I interviewed Nielsen's Ronjan Sikdar on how they're pulling together disparate data sights with Rhiza to uncover new insights.


Want to include your event below? Just reply with the details.

October 1-4
New York, NY
Come for the advertising, stay for the week. And please let me know if any sessions or events look particularly good. I haven't spent much time coming up with my schedule just yet and could use some tips. As I have a press pass, I will be on the lookout for any good stories to cover.

October 4-5
New York, NY
This event is really several in one, covering music, games, TV & video, and rights tech. I'll be moderating a panel on voice-activated AI for media and entertainment.

October 9
New York, NY
Landmark Ventures puts on some phenomenal events, and this is their tentpole; you can request an invite via the link. I'll be attending (they do let some riffraff in). "Dealmakers Digital is a private forum for advertisers, publishers, and content creators to convene around the next chapter of consumer digital engagement. Leading CMOs, CDOs, and executives across media, sports, entertainment, and e-commerce will come together to collaborate and discuss trends and innovation at the core of the evolving digital engagement landscape."

October 15-19
New York, NY
Kite Hill PR is back with another round of their annual Communications Week. This year's theme is The Workforce of the Future. As always, they have a mix of paid and free events, including the PRSA Tri-State conference, plus some shorter events open to all.

October 30
New York, NY
Hailed as "the largest one-day media event of the year," hot topics include multi-screen marketing, location data, and new media models. Brands and agencies can attend for as little as $150, and I'm looking forward to attending. I'm doing a bit of work with them as well, so if you have an audience (even a newsletter, blog, Slack group, etc) and are interested in spreading the word, let me know; I may be able to help snag a press pass.

November 11-13
Half Moon Bay, CA
This is an excellent event series; I went last year, and their lineup is full of memorable speakers. Everyone in the room has some impressive background and story. Request an invite via the link. "This November please join us for a probing, wide-ranging conversation about the tech-inflected issues that affect business and our world. Techonomy’s breadth is unlike other “tech” conferences. This year’s theme is Harnessing Tech for Responsible Growth, and as always we will address many of the issues facing leaders today."

CES 2019
January 8-11
I'll probably return for my 13th straight year. Registration is now open. Are you going?


New jobs are listed at the top, and older ones are phased out. Reach out to me if you want introductions or any additional information. And let me know if you have other job postings you'd like to share.

San Francisco, CA
I just got this update in from an impressive shop: "We’re hiring a CMO to develop Hero’s marketing strategy and vision and oversee all marketing operations of the company. The CMO will drive Hero's brand awareness to new heights and architect best-in-class marketing processes. This is a key senior executive hire. We are not just looking for someone to move the needle on growth -- we want a true marketing leader who will be a real partner to the CEO and Board."
Contact me for the job description and recruiter information

Senior Social Media Strategist
New York, NY
Via a friend of a friend: "The Port Authority is looking for a Senior Social Media Strategist to join our Marketing team. The Senior Social Media Strategist will oversee the social media strategy and creative vision, developing, executing and measuring plans to help transform how the Port Authority serves and engages with millions of customers."

Various roles
Los Angeles, CA
Just got this note for any LA friends: I'm looking for a few key hires in LA, including a Social Media Director, Social Media Producer and Ad Manager. If you know anyone, can you send them my way? Job descriptions are here.
I can also connect you with the hiring lead.

Head of Product Marketing
New York, NY
Noteworth, a healthcare-related startup, is looking for a product marketer, one who has experience launching a product and can build and lead a team. They're gearing up for a pretty big launch in January and need the right marketer. The company has impressive credentials. The target is to market to execs at hospitals, but you don't need healthcare expertise. The biggest trick for them is they need both the doer and the manager, so it could be an execution-oriented person ready to step up and manage/lead, or more of a manager who wants to go back to rolling up sleeves.
I can connect you with the hiring lead.

Lots of roles
New York, San Francisco, many other global cities
As Lizzie in Serial Marketers noted, "MightyHive is growing like CRAZY -- we have a ton of openings globally." From their site: "MightyHive is a Programmatic Solutions Partner for forward-thinking marketers and agencies. As one of the largest and fastest-growing programmatic buyers in the world, we know how to navigate the system for top brands and agencies. "

VP Marketing
Cambridge, MA
This is a tremendous role for the right person, whether based near Cambridge or willing to relocate: "The Vice President of Marketing will lead and deliver break-through marketing strategies to propel the company to a new level of brand awareness, perception, and market penetration. He/she must be a collaborative team player who can help build upon the value of the existing reputation of Wistia and have a passion and appreciation for video. He/she must be creative, dynamic, engaging, curious, thoughtful, team player."
Contact me for the job description and recruiter information

Indianapolis, IN
They are looking for someone based in Indianapolis or who can relocate or commute: "Viral Launch is recognized as the go-to Amazon seller growth platform. They are the recognized leader in their space. The company’s software tools, creative services and consulting services have launched 30,000 products, grew 8000 products and tracked 77 M products...  We are targeting a strategic CMO to lead all Branding, Demand Generation, Digital, Product and Marcom areas. A business partner first, we are targeting a CMO leader that can help innovate and broaden the brand."
Contact me for the job description and recruiter information

Head of Marketing
New York, NY
Into meditation and wellness? Well, sell and market the heck out of it. They compare themselves to the Peloton for Meditation. From the description: "We’re seeking someone to lead our marketing efforts across the company. You will bring Journey to life through all touchpoints - online and off, including experiential. You will engage new B2B customers, help create incredible experiences for our users, and support our work to build a product that scales."


Here's are requests people posted lately in Serial Marketers. Even if you don't join the Slack group, email me recommendations, and I will get them to the right people.

VS: I wlove to talk to folks at Restoration Hardware or any hospitality company blending retail and e-comm.

VS (a different VS): I would love recommendations for developers that could speed optimize our site. I just think its outside of our day-to-day developer's capabilities to figure out how to execute those changes.


Thanks again to 4C Insights for their support of this newsletter and of serial marketers everywhere. 

David Berkowitz, editor


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(c) 2018 Serial Marketer
PS: Thank you so much for reading this.


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