-------------------------------------------------- SERIAL MARKETER WEEKLY Issue 121: Lost at a Landmark
From Serial Marketer: "The Cutting Edge of Marketing” serialmarketer.net
As I write this, it’s not yet Election Day, and I'm publishing this a day early. I can't fathom focusing on this once the initial results come in Tuesday night.
Whoever wins, this country where I’ve lived my whole life comes off looking lost.
I got an appreciation for what it’s like by walking around midtown Manhattan with my six-year-old daughter this Monday night.
She’s a savvy city kid, decades ahead of where I was with street smarts, but don’t fault her for inheriting her father’s sense of direction. My car could be the only one in a parking lot, and I’d still get lost trying to find it.
We were grabbing pizza Monday night in the neighborhood, and she wanted to play a game we played once before: she would navigate as we walked home, and I had to go along with wherever she directed us.
It didn’t work out so well last time, and the weather was warmer then. Monday was, give or take a few degrees, the coldest night we’ve had since March, and it was late on the eve of an election where we passed by businesses boarding up their shops. It would have been smart to turn down her request.
I, however, am a sucker.
My daughter got us to our street with just one wrong turn, and it seemed like we’d make it to our building without too far of a detour. Then she turned the wrong way on our street, and that led to another wrong turn, and, we got a prolonged walking tour around our neighborhood.
I thought she might pull it off when she finally noticed the best landmark of all landmarks: the Empire State Building. She started running up 5th Avenue toward it, and then we paused at a corner that was a block-and-a-half from our home.
Then she turned the opposite direction, and we were walking the wrong way yet again.
It was a striking metaphor on Election Eve.
We had all the landmarks we needed. But landmarks alone don’t matter. You have to be able to interpret them the right way.
When you get to the landmark, do you approach it or steer clear? How do you navigate around it?
The past four years have made our country encounter a slew of landmarks:
Andrew Jackson’s racist, anti-governmental populism.
The Chinese Exclusion Act.
The Spanish Flu.
The Voting Rights Act of 1965.
Roe vs. Wade.
Richard Nixon’s impeachment.
The Paris Agreement.
Merrick Garland’s nomination to the Supreme Court.
Our nation, while younger by centuries or millennia than the mother countries of so many of our immigrants, was founded on enduring landmarks such as the Declaration of Independence, the Constitution, the rebellion against tyranny, and – not in order of significance – the institution of slavery.
Some might even think it’s time to bubble wrap the whole nation and give it landmark protection status.
One of our greatest exports is producing landmarks that the whole world can recognize. This often involves taking others’ landmarks and making them American icons (see also: democracy and slavery).
Our national navigation skills are rarely better than those of my six-year-old.
Within four years, I’m confident my six-year-old’s navigation skills will be good enough that I can be blindfolded and dropped anywhere in the city with her, and she’ll be able to figure out how to orient us.
I’m not so confident that four years from now, our nation’s compass will be any sounder.
I do love this country though, and my hope is that for the next four years and forevermore, we’ll return to the words of Emma Lazarus, a landmark’s very own poet, from “The New Colossus”:
Here at our sea-washed, sunset gates shall stand A mighty woman with a torch, whose flame Is the imprisoned lightning, and her name Mother of Exiles. From her beacon-hand Glows world-wide welcome; her mild eyes command The air-bridged harbor that twin cities frame.
May America be a beacon yet again.
And may we all serve as beacons – as landmarks for our loved ones.
-------------------------------------------------------- BROUGHT TO YOU BY... TALKWALKER
2021 Social Media Trends: What the Experts Say
Power up your marketing strategy and discover the top ten trends that will matter most next year. Download the #SocialMediaTrends2021 eBook, filled with expert advice from 70+ industry leaders. https://bit.ly/35etu4Q
Please send over any events you're hosting or attending, and I'll add them to the list. All events below are virtual, and all times are EDT.
SERIAL MARKETERS SPEEDUPS November 12, 12pm December 3, 12pm December 17, 12pm
Join the virtual 1:1 rapid-fire speed-meeting event to connect with fellow Serial Marketers, hosted on the Upstream app.
SERIAL MARKETERS SALONS
Tuesdays, 3pm RSVP on our private Meetup (request access if you're not there)
-11/10: Anna Bager, President & CEO of Out of Home Association of America (OAAA)
-11/17: Service as a Product with Andy Richman, Partner, ProductSavvy-11/24: Thanksgiving week gratitude refresher
-12/1: Resume Brand Strategy with Ali Roth, Executive Resume Writer, Ali Roth Writes
-12/8: The Real Meaning of Community with Bilyana Freye, Co-Founder and CEO, Orbiit
-12/15: Member Holiday Extravanganza featuring guests from throughout the year
FIRST WEDNESDAY (TONIGHT!)
November 4, 6pm
First Wednesday keeps going strong. We have dozens of people RSVPing for this fun NYC tradition led by Zack Rosenberg. Len Bilello might even by you a drink. https://www.meetup.com/Serial-Marketers
REUTERS EVENTS: STRATEGIC MARKETING USA
Marketing must change to align with this shift, now. Reuters Events: Strategic Marketing USA (Nov 5-6) is uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth. Register now to join 5000+ marketing leaders and ensure your brand remains hyper-relevant. https://bit.ly/30lxNty
BIG YELLOW HACKFEST
November 5 / November 12
This group is amazing. Check them out. "We have a trust problem in the marketing and advertising industry. Over the past 15 years, as new distribution mechanisms like social, disciplines like content marketing, or initiatives like diversity and inclusion emerged, we silo’d. We continue to silo, not integrate–while we watch the world innovate. This compromises brand experience, and, in turn, threatens brand trust. Big Yellow Think Tank seeks to advance collaboration across brand experience. By leveraging this abrupt shift in the world, we will reimagine the way we work and serve brands. Big Yellow Think Tank is ready to set a new standard and we need your voice. Our first initiative? A virtual hackfest." https://bigyellowthinktank.org/
13TH ANNUAL LGBTQ MARKETING & ADVERTISING SYMPOSIUM
"Each year, CMI produces our signature LGBTQ Marketing & Advertising Symposium (now in our 13th year) for marketing/advertising/communications professionals. The event is held in collaboration with, and hosted by Google NYC." https://cmi.info/lgbtq-learn/
Keep checking out the #jobs channel in Serial Marketers for more. I've added some descriptions of top-secret searches there, and others have posted some leads too.
Performance Marketing Leader
Remote This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly.
Hyper-growth mindset who thrives on iterating quickly with limited structure, the future Performance Marketing Manager has:
6-10 years of experience in eCommerce digital marketing
Demonstrated history of running and optimizing omnichannel campaigns to drive rapid new customer acquisition while growing average customer lifetime value
Experience in SEM, SEO, display, social, email, traditional/OOH, direct mail, etc. and should be comfortable managing budgets up to or in excess of $10M/year
Equilibria (“EQ”) is a premium, high-growth, direct-to-consumer CBD platform for women. We are dedicated to restoring balance to our community — physically and mentally — through our high-quality CBD products, personalized dosage support, and digital journey accompaniment.
VP Growth Marketing This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly.
With extensive media and performance marketing experience in an eCommerce or marketplace, the future VP of Growth Marketing has:
10+ years in a leadership role within marketing and/or growth with experience proliferating consumer-facing digital products and services
Strong ability to grow and coach internal “hands-on keys” marketing talent
Expertise in performance marketing – SEM, Paid Social, and SEO
Cars.com is a leading two-sided digital automotive marketplace that creates meaningful connections between buyers and sellers. Launched in 1998 and headquartered in Chicago, the company empowers consumers with resources and information to make informed buying decisions and enables advertising partners with innovative digital solutions and data-driven intelligence to increase inventory turn and gain market share.
THE HONEY POT COMPANY
Chief Marketing Officer This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly.
Looking for: Proven success in developing and leading an end-to-end brand and marketing strategy in the consumer space, the future Chief Marketing Officer has:
10+ years of experience within CPG with D2C + Retail Experience (Ideally within Beauty, Health & Wellness, Food & Beverage)
Skillset of classically trained marketer: able to formalize brand pillars and brand architecture, owning product development from ideation through commercial distribution
Proven ability to scale a company from to exit within 2-4 years
Mentality of a go-getter, someone who can adapt easily, operate in a fast-paced environment, and roll up their sleeves to execute
The Honey Pot is a plant-based feminine care system, that provides women with a healthy alternative to feminine care that is free of chemicals, parabens, carcinogens, and sulfates. Our washes are gynecologist approved, clinically tested and pH balanced. Say hello to the future of feminine care.
Head of Global Digital Marketing
Remote This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly.
With 10-15 years of experience in the marketing arena, the future Head of Global Digital Marketing has:
Experience preferred in the B2C or services space (e.g. financial services, insurance, mortgages, etc.)
Ability to mentor, advise, and support affiliate universities with all aspects of digital marketing (inclusive of SEM, SEO, PPC, SMM, Content Marketing, Email Marketing, Influencer, and Affiliate Marketing)
Knowledge and calibre to lead customer acquisition through digital channels (inclusive of CRM configuration and analytics and sales force design and optimization)
Experience in developing, monitoring, and reporting on all relevant digital marketing budgets
Enterprise Account Executive
Dallas This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly.
Having demonstrated experience with strategic selling methodologies, the future Enterprise Account Executive has:
Proven success in B2B Enterprise SaaS or Software business application sales exceeding a $1M+ quota - bringing in average deals of $200k
Has been able to drive sales cycles forward in their prior experience
Can quickly articulate value prop and be an effective communicator
Experience navigating large/complex enterprise businesses and accessing the key stakeholders
Operates as a collaborator – does not have a lone wolf mentality
NYC / Remote
This is a great firm my friend Mark Lee shared in Serial Marketers: "We offer a unique opportunity for a graphic designer to help us develop and expand multiple brands as part of a startup studio. You’ll be working on multiple projects dependent on the needs of each client, with a focus on digital assets. This is a full-time contract position, with opportunity to transition into a permanent role on the client side." https://angel.co/company/eightfive-pr/jobs/997608-graphic-designer
Digital Marketing Generalist
Via a friend who posted this in Slack -- find her there or I can make an intro: "This new Digital Marketer role will support long-term, sustainable revenue growth in our core markets by planning and deploying all inbound and outbound demand generation activities for Duarte and optimizing multi-channel campaigns for the best ROI. While this role will report into the Director of Marketing, it will collaborate with a range of teams within the company—including product, sales, customer success and operations—to understand business requirements, offer informed recommendations, and provide proactive and timely execution." https://recruiting.paylocity.com/Recruiting/Jobs/Details/329725
Head of Acquisition Marketing
Remote first, then based in NYC
Via a friend there (happy to refer you): "With interest in the stock market surging among a new generation of investors, our community is growing rapidly. To support our ambitious goals, our team is growing and we’re looking for sharp, enthusiastic people who believe in our mission to fundamentally change the way people invest. In normal circumstances, we’re located in New York with an office in Copenhagen & Raleigh NC, but in these times we’re maintaining momentum as a remote team." https://www.notion.so/Head-of-Acquisition-Marketing-f43db97a1a76442897e4c9f7c1c15f38
Manager, Creative Strategy
Remote This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you.
WE'RE LOOKING FOR
With experience owning the creative marketing strategy at a fast-paced or startup environment, the future Creative Strategy Manager has:
3-5 years of experience within relevant creative marketing field
Ability to operate creative across multiple marketing channels including: Facebook/Instagram, Twitter, Snapchat, Reddit, print materials, newsletters, etc.
Expertise in direct response marketing
As a team leader, has managed a creative team in their past
ABOUT BRIGHT CELLARS
Bright Cellars is a subscription wine experience that matches members with personalized monthly selections. By taking a data-driven approach to consumer tastes and personalization, Bright Cellars is engaging with customers and brands in a way that's new to the industry. Based in Milwaukee, Bright Cellars recently raised an $8.5M Series A led by Revolution Ventures.
Other job resources:
Ad Ops Online: Job listings for ad operations, programmatic account management, sales operations, and more.
Advisable: Get instant access to top marketing freelancers
AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
Built in NYC: Jobs at a range of levels and functions, as long as you're okay working in this quaint, backwater hamlet.
The most important rights reserved. You can have the other ones.
(c) 2020 Serial Marketer
PS: Thank you so much for reading this.
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