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SERIAL MARKETER WEEKLY
Issue 90: Breathe
From Serial Marketer: "The Cutting Edge of Marketing”
serialmarketer.net
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How strange is it that the one thing we need to do right now is also what can kill us?

Breathe.

I'm adapting day by day, working on some new projects. I thought I'd be getting some face-time with these companies. Now it's all Slack and Hangouts and Zoom.

I'm working on ideas for a couple of virtual events, one that's adapting First Wednesdays with Zack Rosenberg, and another in collaboration with Online Geniuses.founder David Markovich. I hope to have more to share soon. You'll also see below that I'm trying out a series for the Slack community that may become a weekly virtual gathering.

Meanwhile, having the whole family home at the same time is... wonderful.

Okay, maybe I'm exaggerating slightly. I'm quite happily married, but I'm also convinced that before the baby boom people anticipate around New Year's, there will be a divorce boom. Couples that are being tested like this, spending so much time confined together in the same space, may realize that this is a test they can't pass. If I was a divorce lawyer, I'd be hiring staff right now. 

During strange times, this is a strange issue. As I shift all kinds of things I'm working on and ways I'm working, including placing an Ikea order that made me appreciate how much easier it is to order office furniture than toilet paper right now, I'm keeping the intro shorter. I had much more to write, but it doesn't feel quite right yet. As a plus side, when I've needed another creative outlet, I've been expanding Berky's Marketing English and plan to release it with 100+ entries as a short e-book (or very long white paper) in the coming weeks.

Below, you'll find more links than usual and lots more virtual events, plus a growing list of job resources (like Hunterz). Please let me know about any other events and links to include going forward, and of course jobs.

This week, you're getting a lot more about what I've been making of myself. Now it's your turn. How are you holding up? How is your health? And what are you making of yourself?

David

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LEARN. TRY. SHARE.
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VIRUS SIMULATOR, HEALTH STIMULATOR
Of everything I read about coronavirus, this was the most impactful for me in showing just how social distancing works to save lives.
https://www.washingtonpost.com/graphics/2020/world/corona-simulator/  

HOW POLIO QUARANTINES INSPIRED CANDYLAND
This is from last year but all too relevant now.
https://www.theatlantic.com/technology/archive/2019/07/how-polio-inspired-the-creation-of-candy-land/594424/  

LEARNING FROM A DISTANCE, NEW YORKER STYLE
NYC's Department of Ed has distance learning guides that anyone can access freely. I'm sure there are quite a few parents and caretakers reading this who might benefit.
https://www.schools.nyc.gov/learning/learn-at-home 

UPSKILLING DURING A DOWNTURN
This is a free collection of resources from my friends Jeremiah Owyang and Scott Monty.
https://docs.google.com/document/d/1XB4-xLE58vxLfRgottOTKkHksKoFnwEiQf1muXk3LKs/edit?fbclid=IwAR1kUo6VdQLtS0b6qHAuSwFQ8ioxnGYclt5z0WuXZCNMw3_QIxZUu4pnfkY&urp=gmail_link

USAFACTS TACKLES CORONAVIRUS
"USAFacts is collecting up-to-the-minute metrics from the Centers for Disease Control and Prevention (CDC), various local and state departments, and academic institutions like John Hopkins University for a holistic picture of the COVID-19 outbreak. Use this unique map of US counties to understand the spread of the virus."
https://usafacts.org/issues/coronavirus/

CORONAVIRUS BY THE #S
A massive visualization shows the spread of the pandemic.
https://public.domo.com/embed/pages/elZMJ

IMPACT OF THE VIRUS ON THE TRAVEL INDUSTRY
If you're following the travel industry, this is a great place to stay current on what's happening with the pandemic.
https://www.phocuswire.com/Coronavirus-impact-travel-industry

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EVENTS
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Below are events that are either virtual or scheduled far enough out that they hope to be real-world functions. Please send over any great virtual events you're hosting or attending, and I'll add them to the list.

All times for virtual events are EST unless otherwise specified.

SOFT LAND PARTNERS VIRTUAL MEETUPS
March 18, 7-8pm (tonight)
Virtual
This is a great group run by Bill Kenney. S"oft Land Partners is a global consortium of professionals and organizations who specialize in helping international companies successfully enter and scale in new countries and markets."
https://www.eventbrite.com/e/soft-land-partners-new-york-meetup-tickets-93413308721

COMMPRO
3/19, 1pm EST
Virtual
How are agencies and PR firms handling the coronavirus crisis? Tune in and find out.
https://www.commpro.biz/covid-19-how-businesses-and-pr-agencies-are-handling-the-crisis/ 

PROTOCOL LIVE
Thursdays starting March 19, 3pm
Virtual
"At Protocol, we cover the people, power and politics of technology so you — senior tech and business decision-makers — are armed with the news and analysis to lead your organizations and build your careers. We have launched Protocol Virtual Meetups to provide you the inside scoop on what we are seeing out in the tech landscape and give us all an opportunity to stay connected in these wild times."
https://zoom.us/webinar/register/6115841070722/WN_iB-SNNyLQL661r5SdFZZiA

COMMERCELIVE BY PROFITERO
March 30
Virtual
They produce some smart research. Check it out;
"In spite of the many recent conference & expo cancellations due to the novel Coronavirus (COVID-19), we shouldn't postpone learning from each other today. That’s why Profitero has decided to put on CommerceLive! on March 23rd. In this virtual event, we'll have speakers from across the industry, including Buzzfeed, Clif Bar, Kantar, e.l.f. Cosmetics and many more, sharing best practices and insights for eCommerce and omnichannel retail — along with some digital networking opportunities. Why not join us if you've already got the time blocked off?
https://insights.profitero.com/commerce-live.html?source=serialmarketers  

SERIAL MARKETERS SALON #1: REMOTE WORKING
March 24, 3pm
Serial Marketers is hosting its first salon and kicking off a new series. It's for members of the Slack community, so find the password on the post in the lounge or contact me.
https://www.eventbrite.com/e/serial-marketers-salon-1-remote-working-tickets-100172382292

STACKLIST: VC ADVICE FOR STARTUPS
March 25, 6:45pm
Virtual
Stacklist is moving its events virtually, and they always have a strong speaker lineup. This week's guests include partners from Female Founders Fund, Bowery Capital, Lerer Hippeau, and Common.
https://www.crowdcast.io/e/venture-capital-advice/register

DISRUPTION FORUM NY
March 31, 5:30-9pm 
Virtual
This is still the NY event about the future of financial services from Netguru, but now it's virtual.
https://www.netguru.com/events/disruption-forum-online-ny20

PITCH YOUR MARKETING TECH COMPANY
March 31, 5-6pm 
Virtual
Hosted by Richard Fallah and Hadba Batour, startups get to pitch for 3-minutes and then receive feedback.
https://www.meetup.com/advertise/events/gqqtqrybcfbpc/

SOCIAL MEDIA WEEK (PIVOTING TO VIRTUAL)
May 5-7
Virtual
The annual slate of thought-provoking programming returns. This is another can't-miss event, even as the topics it covers expand way beyond social media as most of us know it.
https://socialmediaweek.org/

SOCIAL MEDIA STRATEGIES SUMMIT (NEW DATES)
August 11-13
Chicago
I loved this event so much in New York that I'm joining them in Chicago as both a speaker and media sponsor. I'll be speaking about how to build and run a successful B2B community, and of course I will be including examples from many others, with a bit of experience covering mistakes I've made that others can learn from.
https://socialmediastrategiessummit.com/chicago-2020/

LDV SUMMIT (NEW DATES)
February 10-11, 2021
NYC
"The premier global gathering in visual tech" is run by one of my favorite firms of any sort out there, LDV Capital. They specialize in bringing some of the best people together in all sorts of ways.
https://www.ldv.co/visionsummit

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JOBS
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Reach out to me if you want introductions or any additional information, and let me know if you have other job postings you'd like to share. There have also been many job updates within Serial Marketers, so if you're part of that, be sure to check the #jobs channel for more. 

LUMINARY LABS
Senior Communications Associate
NYC
"Luminary Labs seeks a digital-savvy communications specialist to support public-facing initiatives, including open innovation programs, accelerators, and more, on behalf of our Fortune 500, government, and nonprofit clients. This is a unique opportunity to help our clients communicate complex problems, learn directly from senior leadership, and grow within a consulting firm as an in-house communications and marketing expert. This role reports to our Communications Manager."
https://www.luminary-labs.com/opening/senior-communications-associate/

AXIO
VP Marketing
NYC
See details here. Reach out if you want me to refer you their way:

A strategic and creative marketing professional that has a wide breadth of experience in multiple marketing disciplines. This person:
*Will excel at building Axio's brand voice and image
*Can project manage and execute effective demand generation campaigns through events, social media, and online channels
*Has interest or curiosity about the cybersecurity space and the evolution of the industry.

Axio helps organizations understand cyber exposure, calculate risk, and make data-driven decisions that improve their security and risk posture.  

Other job resources:
  • Ad Ops Online: Job listings for ad operations, programmatic account management, sales operations, and more.
  • Built in NYC: Jobs at a range of levels and functions, as long as you're okay working in this quaint, backwater hamlet.
  • ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster, but I don't profit from it).
  • Hunterz: A way for connectors to get paid to ntroduce startups to large enterprises
  • NYC Ad Jobs & Networking: A popular Facebook group
  • TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
  • VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
  • Wanted: Wanted helps top talent in tech and marketing find a job at your desired pay. Plug in your salary, stay anonymous at first, and connect with companies that want to recruit you.
Do you run or enjoy other job listing sites? Let me know, and I'll share them.

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