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SERIAL MARKETER WEEKLY
Issue 68: Marketing and Sales Made Simple
From Serial Marketer: "The Cutting Edge of Marketing”
serialmarketer.net
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Sales cannot happen without marketing, and marketing doesn't matter without sales.

I mentioned this on LinkedIn a couple of weeks ago, and I was tempted to make that an entire newsletter. The rest, as they say, is commentary. There's a backstory to the post that I haven't previously shared.

I reached out to a startup founder a while ago, one I explored working with in the past whose company and approach I've long admired. He's on my shortlist of people I periodically check in with, as I'm rooting for him to break through in a crowded sector.

He had some positive developments to share, but he said that investors have hamstrung him. He added one of those lines that made me stop everything. 

He said, from the point of view of his investors:

"Sell more, you'll get a marketing budget."

Wow.

I was reminded how much I love this guy, and how much I don't want to be on another panel with him. 

In seven words, he summed up what is plaguing so many startups, whether due to the founders, investors, or board members. 

The first thing I said back to him was that I'll probably need to quote him, albeit anonymously. Check.

Then I added the line which bears repeating: 

Sales cannot happen without marketing, and marketing doesn't matter without sales.

I've met salespeople who are better marketers than almost any other marketer, and I've met a handful of marketers who could show seasoned salespeople how to win over prospects and close a deal. That's just like how there are chefs who can wait tables. Service and cooking are two very different jobs, even if you need both to run a restaurant. Sales and marketing need each other. One does not replace the other.

There is something in common with practically every organization I've met which subscribes to the idea that they need to sell more before they get a marketing budget: they're almost always struggling to meet their sales targets. There's little inbound activity, and any outbound call must start from the beginning with no foundational interest. 

So, yeah, keep hiring more salespeople. 

What do salespeople want?

Leads.

Awareness.

Interest.

Receptiveness.

Where does that come from?

No clue. Get some more sales, and maybe you can figure it out.

I can't make sense of all of this, but that's what I'm making of myself. And you? What are you making of yourself?

David

P.S. Due to some lunar calendar activity that's been happening for the past 6,000 years, the timing might vary for publishing the next couple newsletters before we get back to a regular fall schedule. Happy New Year to all celebrating next week (or, next year). Just as importantly, Happy Advertising Week to everyone celebrating this most holy period in New York. May all your ads be viewable, and may all your fraud be easily blamed on someone else. And let us say, Amen.  

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LEARN. TRY. SHARE.
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Hi. I have no clue why there are limericks today. I started writing one about CCPA and then wrote everything else in that format. Let me know if you're into this or not. We'll see if these return in a future issue. 

CCPA: CHANGE IS GOOD
The CCPA's been amended
But have marketers worries' all ended?
Says law firm DG
There's relief they can see
Perhaps lawmakers and marketers befriended
http://www.dglaw.com/press-alert-details.cfm?id=993#

SMARTPHONES: HUMANITY'S SAVIOR?
I like to write about smartphone addiction
Which is real - don't start calling it fiction
Your phone can be a force for good
If you use it as you should
And follow the "Make Time" authors' prescription
https://maketime.blog/article/your-smartphone-can-make-you-a-better-human/

KALEIDO'S NEW LENS
Kaleido Insights launched their Digital Directive
A scorecard to make your org more effective
It's the latest gem from Jeremiah
Whose team's IQ keeps getting higher
Check Kaleido to expand your perspective
https://www.kaleidoinsights.com/digital-directive/

MORE TECH RECS
There once was a list of tech tools
They're all gems, or just call them all jewels
I added a sensation
That automates video translation
And another content engine that rules
www.mrktr.net/toptech

WEE
So this is how We really Works
The founders - they've got a few quirks
Adam's skin looks like butter
From that citrus-infused water
Now they've lost tens of billions in perks
https://medium.com/@henry.hawksberry/is-we-work-a-fraud-5b78987d3e61

A BONUS WEE LIMERICK
There once was a founder named Neumann
Who launched a new startup, WeHuman
He leased out his guts
Then his lungs, heart and putz
All that’s left is his creditors fuming

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EVENTS
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Want to include your event below? Just reply with the details.

ADVERTISING WEEK 
September 23-26 (so, like, right now)
NYC
Come to Advertising Week, the only place in the world that brings all the ads together under one ad-supported roof! Or better yet, read their description: "Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience." This should be another great one, so let me know if you'll be around for this. Right now. I mean, now!
http://newyork.advertisingweek.com/

FIRST WEDNESDAYS
October 2, Royalton Park Avenue
New York, NY
After a trial run right after Labor Day, Serial Marketers is teaming up with First Wednesdays to bring back this long-standing tradition in NYC. Every month, we'll meet at the penthouse bar from 6-9. While Zack and Rachel will post the event links on Facebook, if you want the recurring invite on your calendar, just let me know, and I'll add you to it. 

COMMUNICATIONS WEEK
October 14-18
New York, NY (also London, UK and Hamburg, Germany)
I've loved these events over the years and look forward to joining in NYC. And you get a code for this already-reasonable event:
Communications Week 2019 is returning to New York, London and Germany on October 14-18, 2019. This year’s conference will take on VALUE in PR, marketing and media. Now, more than ever, the PR, media and marketing industries are being called into question by key stakeholders. The value of each practice has been challenged over time and as we head towards 2020, a new approach is expected. As a result of increasing pressure and marketplace demand, we need to prove the value of our work in new ways. 
Join us to push the PR, Marketing and Media Industries Forward. Serial Marketer readers get 20% off when they use code: SERIALMARKETER. Buy tickets:
https://www.eventbrite.com/e/communications-week-new-york-tickets-63485031438

SOCIAL MEDIA STRATEGIES SUMMIT
October 15-17
New York, NY
This should be a fun event that's packed with brand-side speakers from OXO, S'well, Jack's Links,
Bristol-Myers Squibb, and so many others, plus some strong agency execs. I'll be speaking about "New Social Media Platforms and Products Marketers Need to Know About" while emceeing some tracks. Want to join? Use a special 15% code: SERIALMARKETER15. And be sure to register before September 19 to take advantage of early-bird rates.
https://socialmediastrategiessummit.com/new-york-city-2019/

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JOBS
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Reach out to me if you want introductions or any additional information, and let me know if you have other job postings you'd like to share. There have also been many job updates within the Slack community, so if you're part of that, be sure to check the #jobs channel for more. 

APIARY DIGITAL
Client Strategy Consultant
NYC
Via Sharon in Slack, here's the overview: "You genuinely enjoy solving client problems and helping teams succeed. Asking critical strategic questions to keep people focused on client goals and achieving stellar outcomes is your jam. You’re also an excellent example to others in the collective when it comes to living your own story while growing your career with Apiary."
https://apiarydigital.com/for-consultants/client-strategy-consultant/

NEUSTAR
Senior Product Marketing Manager
NYC
Via a friend in the Slack group: The Sr Product Marketing Manager, Marketing Solutions will play a critical role developing the go-to-market strategy for the business, including amassing competitive intelligence, developing solution-specific strategies and building integrated execution plans.  The Sr Product Marketing Manager is a critical cross-functional role, serving as a strategic driver and partner to the product, sales and marketing teams, responsible for the overarching strategy to meet the business objectives of Neustar Marketing Solutions.
https://neustar.wd5.myworkdayjobs.com/en-US/neustar-careers/job/New-York-New-York/Senior-Product-Marketing-Manager_R-2304

IMAGETHINK
Director of People & Operations
NYC
Have you seen someone live-sketch a conference session on a giant board? If they were amazing, they were probably with ImageThink. Now, you can join their team. This is also one of the best job descriptions I've read in its attention to detail, and the illustrations don't hurt either.
https://imagethinknyc.app.box.com/s/zhdfqbdkci4bo022q9xc27kwnzvqwom3  

APPCAST
VP Marketing
Lebanon NH, Boston MA, Fredericton NB Canada
A friend of mine joined Appcast in the UK and absolutely loves it. They want the best of the best for this one in either of the three cities listed. "Appcast is seeking an effective, analytical, and creative leader to scale and enhance our marketing function as we enter a period of hyper growth."
https://hire.withgoogle.com/public/jobs/appcastio/view/P_AAAAAACAAHZF4sJ08Mai-f

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THE FOOTER YOU WON’T READ
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SEND NEWSLETTER FEEDBACK
David Berkowitz, publisher
david@serialmarketer.net

JOIN SERIAL MARKETERS ON SLACK
www.serialmarketers.net

100+ TECH RECOMMENDATIONS (updated regularly)
mrktr.net/toptech

18 TYPES OF STARTUP MARKETERS
bit.ly/18marketers

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The most important rights reserved. You can have the other ones.
(c) 2019 Serial Marketer
 
PS: Thank you so much for reading this.
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