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SERIAL MARKETER WEEKLY
Issue 58: Happy Dependence Day
From Serial Marketer: "The Cutting Edge of Marketing”
serialmarketer.net
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Every first week of July
We fete our independence
With fireworks and apple pie
We sport our flag-shaped pendants

A model for a nation’s forge
We separated state from Lord
Then traded for a better George
When snipping the king’s umbilical cord

While independence still inspires
And scratches itches Libertarian
We oft forget the effort it requires
So here’s a thought that's contrarian

What if we also marked a day
For us to pass to our descendants
That makes our nation lead the way
In honoring one Day of Dependence

Dependence Day! How blasphemous!
Aren’t we the chosen land of brave,
Majestic, purple, mountainous
Who takes our freedoms to the grave?

Yet try a change in point of view
Once your grilled appetite is sated
True independent wins are few
Such claims are false; they’re all inflated

How great if we could recognize
A day for each achieved alliance
Dependence Day we open eyes
Acknowledging our shared reliance

Bosses, staff, progenitors
Spouses, kids, our friends and neighbors
Teachers, cops, and janitors
We’re all dependent through our labors

While some others who we need to grow
Are warmer and some others colder
Each one of us can look below
We’re standing on a giant’s shoulder

Let’s shed the cloak that we alone
Are heroes in our tales so mythic
Dependence Day we can atone
For stories that sound monolithic

As our own nation loves to forget
A fact that makes some moderns skittish
Without the French (sans Lafayette)
Our accents here would still be British

As one who’s been a sole proprietor
I’ve never thought that there’s just me
Yet still I’ve sinned of speaking quieter
Of those who join any victory

Though independence never tires
Its opposite is due for ascendance
Cheers to the work community requires
Have the happiest Day of Dependence

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For all those celebrating America's birthday and winding down ahead of what for many is an extra-long weekend, I'm sending this a bit early. If you get a chance, let me know what you're making of yourself this summer, and I'll be back in your inbox next Wednesday. 

David

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BROUGHT TO YOU BY... FIVE TIER
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My friends at Five Tier, where I'm spending most of my time these days,
are extending a special offer to Serial Marketer readers.

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As a special offer just for you, if you try this out, reach out to me, 
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Book it here:
https://www.shareinthesquare.com/shop

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LEARN. TRY. SHARE.
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ALL THE NEWSLETTERS FIT TO PRINT
Want to know what other newsletters you should be reading? Here are 200 more from the team at Luminary Labs that curated all these. 
https://www.luminary-labs.com/insight/200-newsletters-a-crowdsourced-list-of-must-read-emails/  

AND THE NEXT DRAFT PICK GOES TO... YOUR DREAM COMPANY
Chris Gorges, often a source of job referrals and other inspiration, published his first Medium post about the Dream Company Draft Board. He told me about this framework some time ago, and it's a useful one for any job seeker.
https://medium.com/@chrisgorges1/dream-company-draft-board-fb78657a9275 

WHEN IS INFLUENCER MARKETING REAL?
Susan Getgood, the surprise speaker at the Serial Speakers event last month, wrote an essay looking at one actually fake influencer and another real influencer who came off as fake. When are influencers real? When is influence real? And when does it matter? Susan gets us a bit closer to an answer.
https://www.shemedia.com/blog/the-changing-nature-of-influence

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EVENTS
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Want to include your event below? Just reply with the details.

COMMERCENEXT
July 31-August 1
NYC
CommerceNext, the summit for next level customer acquisition (and one of the best events I've ever sponsored), is coming back to NYC. The 700+ person conference will have 80+ speakers from leading retailers, DTC brands and innovative tech companies. Speakers include Purple, TechStyle, Victoria’s Secret, Men’s Warehouse, Bonobos, Casper and more! Learn more: 
https://commercenext.com/ 

ANA DIGITAL & SOCIAL MEDIA
July 24-26
San Diego
The 2019 ANA Digital & Social Media Conference is July 24-26th at the Hilton San Diego Bayfront. Check out this agenda including top marketers from Target, Domino’s, American Express, Sephora, Bayer, Organic Valley, MGM Resorts and more.  
https://www.ana.net/conference/show/id/DSM-JUL19

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JOBS
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Reach out to me if you want introductions or any additional information. And let me know if you have other job postings you'd like to share. There have also been many job updates within the Slack community, so if you're part of that, be sure to check the #jobs channel for more. 

SUZY
Marketing Project Manager
NYC
Shared via Anthony in the Slack group, Suzy's an excellent company, and I can make an intro if you want. "Are you endlessly obsessed with organization and processes?  Are you able to rapidly assess new developments and logically prioritize?  Are you equal parts creative and analytical?  Do you love challenging and fast-moving environments?  If the answer is yes to all of the above, Suzy is the place for you to help revolutionize an industry!"
http://jobs.jobvite.com/careers/suzy/job/o5oG9fw2?__jvst=Job+Board&__jvsd=Serial_Marketers

JOURNEY MEDITATION
Head of Growth
NYC
A friend at Journey shared this one; let me know if interested, and I can make an intro.
Journey Meditation is on a mission to help all people live happier, healthier lives. We believe in the power of human connection, and that meditation is more impactful when done with others. We're building the world’s largest meditation community, both online and off, and recently launched Journey LIVE, the world’s first group meditation app. TechCrunch called us "Peloton for Meditation" and AlleyWatch said we're "A Meditation Studio in the Palm of Your Hand".
We’re seeking a passionate Head of Growth to lead our acquisition, engagement, and retention efforts. You will develop and execute the strategy to maximize acquisition and retention rates, and work closely with our Founder & CEO, Head of Product, and Head of Marketing to evolve our product offering. This is a highly cross-functional role, requiring skills in marketing, customer success, experimentation, analytics, and user insights. Because we are a small (but growing!) startup, you’ll get your hands dirty with data, while working high-level to craft the strategy.

CROWDSTREET
Portland, OR
Both these roles come via a friend who noted, "We would love the help spreading the word. Portland is a hot city, and we won the hottest startup award in town. It must be someone who would love one of these:" I can connect you with him if you're interested.

-Digital Marketing Manager
"To support our company’s rapid growth, we are hiring a Digital Marketing Manager reporting to the Director of Marketing Communications that will help the Marketing team in leading execution of successful paid media and other digital marketing initiatives."
https://careers.jobscore.com/careers/crowdstreet/jobs/digital-marketing-manager-dBuASSGM8r6zb0cR_n82lY?ref=rss&sid=68

-Marketing Technologist
"To support our company’s rapid growth, we are hiring a Marketing Technologist reporting to the Director of Marketing Communications that will track and analyze the marketing team’s performance, manage tools, and develop and execute marketing campaigns in HubSpot."
https://careers.jobscore.com/careers/crowdstreet/jobs/marketing-technologist-a3aW3QHUGr6yUhaICoXfFy?ref=rss&sid=68

FIVE TIER
Account Director
New York, NY
I've been working with Five Tier, known as the Operating System for Connected Media, and they could use a great account lead to provide more strategic guidance to their roster of growing accounts. Check them out, and if this sounds interesting, let me know.
http://www.fivetier.com

PFIZER
Editorial Program Manager
New York, NY
Via Ellen in the Slack group - you can reach out to her there, or let me know if you want an intro. "The Editorial Program Manager curates & develops digital content for audiences across all of Pfizer’s corporate digital and social platforms. This position will be responsible for working across Pfizer's reputational websites and coordinating activities across Get Old, Get Science and Get Healthy Stay Healthy.  He/she will work to execute corporate content and digital programs. The position reports to Sr Director, and is based at the Company headquarters in New York City."
https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/United-States---New-York---New-York-City/Editorial-Program-Manager_4750269-1

PUBLISHDRIVE
Freelance Growth Marketer
Andrew in Slack noted that the founder of PublishDrive, an ebook publishing platform, is looking for a Freelance Growth marketer to help with their US Expansion. If anyone is interested in an introduction, see Andrew if you're in the Slack group, or I can connect you.
https://publishdrive.com/

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(c) 2019 Serial Marketer
 
PS: Thank you so much for reading this.
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