-------------------------------------------------- SERIAL MARKETER WEEKLY Issue 50: The Golden Issue Spoiler Specacular
From Serial Marketer: "The Cutting Edge of Marketing” serialmarketer.net
It's a golden milestone for the Serial Marketer Weekly, which changed considerably since its 2016 launch but remains true to its text-only roots. It's been an ongoing learning experience for me, serving as the writer, editor, publisher, and curator, and it's also been a labor of love. What I've loved the most is all the conversations that this has led to thanks to your responses every week. My favorite response was when someone told me she landed a job directly through the newsletter.
Scanning all of the issues to date captures a zeitgeist, whether it's macro issues like challenges with influencer marketing and using blockchain apps or personal issues like the job search or learning to swim. Often, I find myself inspired by newsletter writers such as Scott Galloway, Heidi Cohen, Darren Herman, and Ann Handley, all of whom have influenced my content, format, and style.
You can explore some of the evolution below, and perhaps catch a few pieces that you've missed. If this newsletter does resonate with you, please share it with others. This has mostly grown over the years thanks to word of mouth, and your advocacy means so much.
Also, check the events section for details on the first-ever event programmed by Serial Marketer (there's a discount code too). Meanwhile, here are 49 highlights spanning each previous edition. If you joined after the first edition, sorry for all the spoilers.
Issue 1 (9/27/16): Bot or Not
It begins. "I adapted this format from a 2001 eMarketer newsletter, back from when I was an editor there. In this age where we’re bombarded by GIFs and autoplay videos, it’s a throwback format featuring forward-looking ideas." The first editions featured a brief welcome note, rather than a full column.
Issue 3 (11/29/16): Election, What Election?
I focused less on the election results, and more on the failure of predictions. "Most marketers have access to enough data; the next wave of value from both technology companies and service providers will come from deriving insights from all of it."
Issue 7 (8/17/17): Embracing Nothingness
The colum format took shape in earnest here. The more I wrote up front, the more people responded. The column here was about a family road trip to the Midwest, where I learned so much about what I don't know.
Issue 13 (3/15/18): Back to Reality
Another frequent theme here is learning by doing, which I discuss here in the context of Oculus Go and Snapchat Spectacles
Issue 14 (7/8/18): Learn. Try. Share.
The Serial Marketers community launched with "Learn, Try, Share" as its motto. It would inspire a lot of the best material shared in the newsletter going forward.
Issue 15 (8/8/18): Less Sporadic, More Jobs and Links
Thanks overwhelmingly to Heidi Cohen, the newsletter shifted to the weekly format, and barring a couple brief breaks, it's still going strong. Circulation picked up considerably since it became a regular publication.
Issue 16 (8/15/18): Beware of Bot
A rogue chatbot made me more loyal to my cable company.
Issue 18 (8/29/18): Summer Cleaning
I no longer use the two apps I discussed here. Shapr was mostly a waste of time, though I met a couple interesting people through it. And with Franz, while I loved it, I found a better alternative in Station for managing multiple communication tools.
Issue 19 (9/5/18): Angels in the Catacombs
There's nothing like listening to classical music while surrounded by dead people.
Issue 20 (9/12/18): Networking not Working
I'll never forget writing this one, as I was going to send it to my friend Luke Haseloff, a master networker who connected so many thousands of people, but he died the day before it was published. I get together with Friends of Luke all the time - it's a not-so-secret club, and I'm not sure any of us have gotten over his death yet.
Issue 25 (10/17/18): Our Phones Won’t Save Us… From Phones
Yeah, tiny phones are not a thing. Also, it was the first deep take on disconnecting from tech, something I expect to cover much more. "A basketball or chef's knife or paperback book could save you from your phone. Another phone won't."
Issue 26 (10/24/18): 40 Lessons on my 40th Birthday
I need to follow a few of these better myself. A few are almost profound. "Never climb a tower for the views" means something, right?
Issue 33 (12/12/18): What You Learned in 2018, Part 1
"Nothing is as important as it seems at the time, and the most impactful things usually seem trivial as they occur." - Tim Williams.
Issue 34 (12/19/18): What You Learned in 2018, Part 2
"...The support from my friends was the boost I needed to quiet that inner voice of imposter syndrome." - Allie Smith
Issue 35 (1/2/19): Consistency Resolved
If you wonder why and how to publish a newsletter, this is the insider's perspective.
Issue 36 (1/9/19): The 5G, 8K, Voice-Powered CES 2019
If it's possible to one-up "blockchain" with a buzzword that everyone talks about but doesn't understand, it's "5G." But damn, I feel smarter just writing it. 5G 5G 5G.
HOW MCDONALDS CAN IMPROVE THE DRIVE-THRU
For New Yorkers like me who routinely wait 45 minutes for food delivery, spending 300 seconds in a drive-thru lane doesn't sound so bad. But, apparently drive-through times are slowing everywhere. McDonald's has some secret plan to fix it. My idea to fix it: if you wait more than 5 minutes, you get a free extra-large order of fries. It will make people disappointed if they DON'T have to wait, and it'll be a fun bonus. Maybe even mix it up with a screen that flashes your surprise reward if the clock ticks past the deadline, and then it's a kind of traffic lottery. So many more people will use the drive-thru that it will slow down times, making even more customers happier. For nominal cost, McDonald's sales will skyrocket. You're welcome, Ronald. https://www.qsrmagazine.com/fast-food/how-mcdonalds-plans-reinvent-drive-thru
THE GOLDEN CHILD OF WIKIPEDIA
This new "self-constructing knowledge database" also relies on human editors. Also, unlike Wikipedia, there are commercial subscription plans. It just landed $5 million in funding. The biggest question will be how well its algorithms and other resources can minimize misinformation. https://golden.com/
AN ORAL HISTORY OF PRIME
What would Amazon be without Prime? What would e-commerce be without it? What if Wal-Mart got there first, or no one did? Would we sitll be spending a lot more time and money with the likes of Best Buy and Barnes & Noble? Would eBay have unearthed new competitive advantages? This history explores how transformative this move was, and how it transformed how we think about retail to this day. https://www.vox.com/recode/2019/5/3/18511544/amazon-prime-oral-history-jeff-bezos-one-day-shipping
Want to include your event below? Just reply with the details.
GOTHAM VENTURE MONITOR: ADTECH & MARTECH INVESTMENT FORUM
Gotham Media assembled a stellar panel (as usual) for this one designed for investors, founders, and other industry executives. You'll hear from Alysse Soll (Angels of NY), Joe Apprendi (Revel Partners), Matt Prohaska (Prohaska Consulting), Ari Paparo (Beeswax), and my old colleague Will Margiloff (IgnitionOne).
Techonomy is back with their next NYC installment, bringing together some of the world's foremost business leaders, pundits, and innovators - and it's the kind of event where practically every attendee could be a keynote speaker in their own right. They write, "Tech changes everything, which we love, but it can’t just be a way to make more money. To figure out how to help the world move forward, we have to collaborate more. All this we discuss at Techonomy NYC." I'm looking forward to going to this one. https://techonomy.com/conf/techonomy-nyc-2019/program/
LDV VISION SUMMIT
The LDV team is back with their annual event featuring the latest in visual technology. You'll get 40 talks, more than 60 speakers, two competitions, and a room full of 600+ attendees. https://www.ldv.co/visionsummit
SERIAL SPEAKERS: INFLUENCER MARKETING
It's the first Serial Marketer event, and we're tackling a very hot topic: influencer marketing. While we have a terrific panel, they might not last for long, as at various points, anyone could wind up being on stage if you have something to say. The initial experts include FIT professor Dalia Strum, Mainframe Interactive MD Jordan Hirsch, and Social Studies founder Brandon Perlman. Use code SERIALWEEKLY25 for 25% off, exclusively for subscribers to this newsletter (and sure, share this with your friends so they know how cool you are). https://www.eventbrite.com/e/serial-speakers-influencer-marketing-tickets-60967059115
July 31-August 1
CommerceNext, the summit for next level customer acquisition (and one of the best events I've ever sponsored), is coming back to NYC. The 700+ person conference will have 80+ speakers from leading retailers, DTC brands and innovative tech companies. Speakers include Purple, TechStyle, Victoria’s Secret, Men’s Warehouse, Bonobos, Casper and more! Learn more: https://commercenext.com/
Reach out to me if you want introductions or any additional information. And let me know if you have other job postings you'd like to share.
E-Commerce Ad Specialist
Via Georgie in the Slack group, find her there or I can connect you with her: "We are seeking an E-Commerce Ad Specialist to join our Managed Services team on a full time basis. You will report into the Managed Services Manager and be responsible for a number of our key clients. The role will involve working with clients to understand their Amazon Advertising goals, develop winning strategies, and execute them. In addition, the qualified candidate will continue to grow the total managed marketing spend by gaining the buy-in of manufacturers through quantifiable results. A strong analytical background and the ability to “deep dive” into data and measure the impacts of enhancements is imperative." https://feedvisor.com/position-details/3D.D0B/
Director of Business Development
From my friend and newsletter reader Jaron, I will be happy to make an intro: "The Director of Business Development is an exciting opportunity to lead user adoption of RubyApps, an enterprise content collaboration platform. The role involves representing RubyApps as the first point of contact for new client prospects, with a focus on identifying opportunities, cultivating relationships, communicating key marketing messages, and shepherding and closing deals." https://rubensteintech.applytojob.com/apply/YTUVMGzrHt/Director-Of-Business-Development
Director of Business Development
I love the team at The Gramlist, as I've known them for years and have been working with them on a project the past few weeks. If you're excited by the influencer space, and more importantly like working with a healthy combination of services, tech, and data, this could be a really good fit for you, so let me know if you want an intro. They write, "We’re looking for a client facing Director of Business Development who will report directly to our CEO and work alongside a quickly growing sales department. You should have a relevant media background to oversee the sales cycle from start to finish, shepherd clients with finesse, and put your network or prospective clients to the test! Strong relationships across top brands, agencies and media companies is also a must, along with the knowledge of how to package and sell our core offerings." http://thegramlist.com/careers/director-business-development/
------------------------------------------------- THE FOOTER YOU WON’T READ
The most important rights reserved. You can have the other ones. You'll remember my stroopwaffels!
(c) 2019 Serial Marketer
PS: Thank you so much for reading this.
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