-------------------------------------------------- SERIAL MARKETER WEEKLY Issue 119: Introducing Serial Marketers Advisors
From Serial Marketer: "The Cutting Edge of Marketing” serialmarketer.net
I used to describe Serial Marketers as a hobby.
Then I started exploring how it could work as a business.
My favorite way to think about it now is as a product.
For more than a year, I've had a roadmap for this product, one that has gotten much better thanks to my advisors Orli, Peggy, Jessica, and Weston.
Then came the initial group of Premium subscribers and my technical resources Alastair and Jonecca. They all enabled me to launch, incubate, and plan new features for Serial Marketers.
Here's the premise: "Book time with vetted marketers who can help you solve a wide array of marketing-related challenges."
Right now, advisors are sharing their time pro bono, whether out of generosity or to generate leads (perhaps both). In time, advisors will get to charge if they wish or keep it free. Book a meeting with one or more of them and try it out.
The launch embodies where I plan on taking the community:
1) Add more features for Premium members. They're funding the new features. My goal is to create disproportionate value for them. With Advisors, they get exposure, leads, and potentially a new source of revenue that could make the annual community plan pay for itself quickly (the plan is $149, or $50 off with the limited-time discount code LETMEINALREADY; you can check it out here).
2) Create more value for all members. All the day-to-day community activities remain and will remain free. Members can log in as much as they want and post in #jobs, #offers, #wanted, and more to their hearts' content. They can join the weekly Salon video chats and Upstream SpeedUps. They're starting to get access to exclusive deals and opportunities; I'm rolling out several this week. The Advisors portal is open to the public for booking time, but other perks are just for members of the community. It's a great time to join as a free member too -- just go to or send anyone to the homepage of serialmarketers.net.
3) Co-create with the best partners. I met the Knowledge Up team via an Upwork event (you can call it the Up and Up). As soon as I heard about it, I told them I wanted it for Serial Marketers. We discussed each other's roadmaps, and it fit well. They actually didn't want it to be too big too soon, so I told them that it was perfect because I was just launching a premium plan and could make the offer exclusive to that subset.
This is a fun time to build. I'm used to being in the services business or marketing others' products rather than building and running and marketing and selling my own. This is very new, I'm making a lot of mistakes, and I'll make a ton more. That's experiential learning.
Serial Marketers is forming its own identity. We're emerging from the early years where we went from crawling to walking. Now, it's a gangly teen getting a sense of its own identity and asserting itself. I appreciate everyone who's been a part of this the past 27 months and supporting each other through our endeavors. I can't wait for you to see what's coming.
PS: Speaking of supporters, I'm also thrilled to share that Talkwalker, the social media analytics and monitoring platform, is the newest sponsor of the newsletter, so you'll be seeing a lot of them the next couple of months. I've been a fan of their product for years, and I also enjoy collaborating with their team. Be sure to read their new report featured below, and check out their event 10/29. Thank you to the whole Talkwalker team for all you do for marketers.
-------------------------------------------------------- BROUGHT TO YOU BY... TALKWALKER
2021 Social Media Trends: What the Experts Say
Power up your marketing strategy and discover the top ten trends that will matter most next year. Download the #SocialMediaTrends2021 eBook, filled with expert advice from 70+ industry leaders. https://bit.ly/35etu4Q
Moment of Gratitude: Thanks Bonin Bough and family, for creating and sharing his father Martin Bough's virtual art exhibit. Happy 93rd birthday, Martin. As a bonus, the birthday festivities (wine included) made for one of the best virtual events I've ever been to.
COMMUNICATIONS WEEK (THIS WEEK)
This is an annual event series by Kite Hill PR that is going virtual, and they always get a terrific speaker lineup. Register now! http://www.commsweek.com/register
TEAL'S CAREER GROWTH SUMMIT (TODAY)
"Teal’s Career Growth Summit is a virtual event aimed at helping professionals navigate their career growth. Over the course of 2 days, we’re bringing together established professionals and experts in the career space to run round tables, workshops, and virtual networking sessions to help you put yourself in the best position to find, land and grow in a job you love." https://careergrowthsummit.tealhq.com/
SOFT LAND EXPO: USA EDITION
I'll be speaking at this one and am excited about the roster they've put together: "Soft Land Expo: USA Edition (SLEUSA) is a bi-directional event that will connect both international companies seeking to enter the U.S. market and U.S. companies seeking to internationalize to global markets with key agencies, resources, and service providers to support their success." https://softlandpartners.com/expo-usa-edition/
SOCIAL MEDIA TRENDS 2021 EXPERT PANEL
Hear from social media leaders at the keynote session of Talkwalker’s 2021 Expert Series. Talkwalker and Social Media Week will speak with Pinterest and Vimeo about the impact that the events of this year have had on their user growth, and how brands are approaching customer engagement and crisis management within their increasingly socially conscious communities. Join the session to learn about the evolving social media landscape and how marketers can set the right tone to connect with their audiences.
The discussion moderated by Talkwalker CEO of Americas Todd Grossman and Toby Daniels, founder and executive director of Social Media Week, will also cover the industry trends to keep on your radar when planning your strategy for the coming year.
November 4, 6pm
First Wednesday keeps going strong. We have dozens of people RSVPing for this fun NYC tradition led by Zack Rosenberg. Len Bilello might even by you a drink. https://www.meetup.com/Serial-Marketers
REUTERS EVENTS: STRATEGIC MARKETING USA
Marketing must change to align with this shift, now. Reuters Events: Strategic Marketing USA (Nov 5-6) is uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth. Register now to join 5000+ marketing leaders and ensure your brand remains hyper-relevant. https://bit.ly/30lxNty
BIG YELLOW HACKFEST
November 5 / November 12
This group is amazing. Check them out. "We have a trust problem in the marketing and advertising industry. Over the past 15 years, as new distribution mechanisms like social, disciplines like content marketing, or initiatives like diversity and inclusion emerged, we silo’d. We continue to silo, not integrate–while we watch the world innovate. This compromises brand experience, and, in turn, threatens brand trust. Big Yellow Think Tank seeks to advance collaboration across brand experience. By leveraging this abrupt shift in the world, we will reimagine the way we work and serve brands. Big Yellow Think Tank is ready to set a new standard and we need your voice. Our first initiative? A virtual hackfest." https://bigyellowthinktank.org/
13TH ANNUAL LGBTQ MARKETING & ADVERTISING SYMPOSIUM
"Each year, CMI produces our signature LGBTQ Marketing & Advertising Symposium (now in our 13th year) for marketing/advertising/communications professionals. The event is held in collaboration with, and hosted by Google NYC." https://cmi.info/lgbtq-learn/
Keep checking out the #jobs channel in Serial Marketers for more. I've added some descriptions of top-secret searches there, and others have posted some leads too.
THE HONEY POT COMPANY
Chief Marketing Officer This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly.
Looking for: Proven success in developing and leading an end-to-end brand and marketing strategy in the consumer space, the future Chief Marketing Officer has:
10+ years of experience within CPG with D2C + Retail Experience (Ideally within Beauty, Health & Wellness, Food & Beverage)
Skillset of classically trained marketer: able to formalize brand pillars and brand architecture, owning product development from ideation through commercial distribution
Proven ability to scale a company from to exit within 2-4 years
Mentality of a go-getter, someone who can adapt easily, operate in a fast-paced environment, and roll up their sleeves to execute
The Honey Pot is a plant-based feminine care system, that provides women with a healthy alternative to feminine care that is free of chemicals, parabens, carcinogens, and sulfates. Our washes are gynecologist approved, clinically tested and pH balanced. Say hello to the future of feminine care.
Head of Global Digital Marketing
Remote This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly.
With 10-15 years of experience in the marketing arena, the future Head of Global Digital Marketing has:
Experience preferred in the B2C or services space (e.g. financial services, insurance, mortgages, etc.)
Ability to mentor, advise, and support affiliate universities with all aspects of digital marketing (inclusive of SEM, SEO, PPC, SMM, Content Marketing, Email Marketing, Influencer, and Affiliate Marketing)
Knowledge and calibre to lead customer acquisition through digital channels (inclusive of CRM configuration and analytics and sales force design and optimization)
Experience in developing, monitoring, and reporting on all relevant digital marketing budgets
Enterprise Account Executive
Dallas This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly.
Having demonstrated experience with strategic selling methodologies, the future Enterprise Account Executive has:
Proven success in B2B Enterprise SaaS or Software business application sales exceeding a $1M+ quota - bringing in average deals of $200k
Has been able to drive sales cycles forward in their prior experience
Can quickly articulate value prop and be an effective communicator
Experience navigating large/complex enterprise businesses and accessing the key stakeholders
Operates as a collaborator – does not have a lone wolf mentality
NYC / Remote
This is a great firm my friend Mark Lee shared in Serial Marketers: "We offer a unique opportunity for a graphic designer to help us develop and expand multiple brands as part of a startup studio. You’ll be working on multiple projects dependent on the needs of each client, with a focus on digital assets. This is a full-time contract position, with opportunity to transition into a permanent role on the client side." https://angel.co/company/eightfive-pr/jobs/997608-graphic-designer
Digital Marketing Generalist
Via a friend who posted this in Slack -- find her there or I can make an intro: "This new Digital Marketer role will support long-term, sustainable revenue growth in our core markets by planning and deploying all inbound and outbound demand generation activities for Duarte and optimizing multi-channel campaigns for the best ROI. While this role will report into the Director of Marketing, it will collaborate with a range of teams within the company—including product, sales, customer success and operations—to understand business requirements, offer informed recommendations, and provide proactive and timely execution." https://recruiting.paylocity.com/Recruiting/Jobs/Details/329725
Head of Acquisition Marketing
Remote first, then based in NYC
Via a friend there (happy to refer you): "With interest in the stock market surging among a new generation of investors, our community is growing rapidly. To support our ambitious goals, our team is growing and we’re looking for sharp, enthusiastic people who believe in our mission to fundamentally change the way people invest. In normal circumstances, we’re located in New York with an office in Copenhagen & Raleigh NC, but in these times we’re maintaining momentum as a remote team." https://www.notion.so/Head-of-Acquisition-Marketing-f43db97a1a76442897e4c9f7c1c15f38
Chief Marketing Officer
Remote This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you.
Coming in as a seasoned marketing leader, the future Chief Marketing Officer has:
Background in the B2C technology marketing space (music or adjacent industry is a plus)
10+ years of management experience building & leading diverse marketing teams
Track record and expertise in building a premium brand with a focus in brand, content, creative, messaging & events
Vision with willingness to show up and get things done; operating as a strategic executer
Founded a mere 90 days ago and backed by big players in the music and startup world, Mandolin is a live streaming concert platform for fans, artists, and venues that already has world-renowned musicians and over 10k users. With ticketing, merch sales, and other artists feature built right in, Mandolin is bringing live music back to the stage!
Manager, Creative Strategy Remote This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you.
WE'RE LOOKING FOR
With experience owning the creative marketing strategy at a fast-paced or startup environment, the future Creative Strategy Manager has:
3-5 years of experience within relevant creative marketing field
Ability to operate creative across multiple marketing channels including: Facebook/Instagram, Twitter, Snapchat, Reddit, print materials, newsletters, etc.
Expertise in direct response marketing
As a team leader, has managed a creative team in their past
ABOUT BRIGHT CELLARS
Bright Cellars is a subscription wine experience that matches members with personalized monthly selections. By taking a data-driven approach to consumer tastes and personalization, Bright Cellars is engaging with customers and brands in a way that's new to the industry. Based in Milwaukee, Bright Cellars recently raised an $8.5M Series A led by Revolution Ventures.
Other job resources:
Ad Ops Online: Job listings for ad operations, programmatic account management, sales operations, and more.
Advisable: Get instant access to top marketing freelancers
AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
Built in NYC: Jobs at a range of levels and functions, as long as you're okay working in this quaint, backwater hamlet.
The most important rights reserved. You can have the other ones.
(c) 2020 Serial Marketer
PS: Thank you so much for reading this.
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