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SERIAL MARKETER WEEKLY
Issue 119: Introducing Serial Marketers Advisors
From Serial Marketer: "The Cutting Edge of Marketing”
serialmarketer.net
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I used to describe Serial Marketers as a hobby.

Then I started exploring how it could work as a business.

My favorite way to think about it now is as a product.

For more than a year, I've had a roadmap for this product, one that has gotten much better thanks to my advisors Orli, Peggy, Jessica, and Weston

Then came the initial group of Premium subscribers and my technical resources Alastair and Jonecca. They all enabled me to launch, incubate, and plan new features for Serial Marketers.

The newest of these features is now live: Serial Marketers Advisors

Here's the premise: "Book time with vetted marketers who can help you solve a wide array of marketing-related challenges."

Right now, advisors are sharing their time pro bono, whether out of generosity or to generate leads (perhaps both). In time, advisors will get to charge if they wish or keep it free. Book a meeting with one or more of them and try it out.

The launch embodies where I plan on taking the community:

1) Add more features for Premium members. They're funding the new features. My goal is to create disproportionate value for them. With Advisors, they get exposure, leads, and potentially a new source of revenue that could make the annual community plan pay for itself quickly (the plan is $149, or $50 off with the limited-time discount code LETMEINALREADY; you can check it out here).

2) Create more value for all members. All the day-to-day community activities remain and will remain free. Members can log in as much as they want and post in #jobs, #offers, #wanted, and more to their hearts' content. They can join the weekly Salon video chats and Upstream SpeedUps. They're starting to get access to exclusive deals and opportunities; I'm rolling out several this week. The Advisors portal is open to the public for booking time, but other perks are just for members of the community. It's a great time to join as a free member too -- just go to or send anyone to the homepage of serialmarketers.net

3) Co-create with the best partners. I met the Knowledge Up team via an Upwork event (you can call it the Up and Up). As soon as I heard about it, I told them I wanted it for Serial Marketers. We discussed each other's roadmaps, and it fit well. They actually didn't want it to be too big too soon, so I told them that it was perfect because I was just launching a premium plan and could make the offer exclusive to that subset. 

This is a fun time to build. I'm used to being in the services business or marketing others' products rather than building and running and marketing and selling my own. This is very new, I'm making a lot of mistakes, and I'll make a ton more. That's experiential learning.

Serial Marketers is forming its own identity. We're emerging from the early years where we went from crawling to walking. Now, it's a gangly teen getting a sense of its own identity and asserting itself. I appreciate everyone who's been a part of this the past 27 months and supporting each other through our endeavors. I can't wait for you to see what's coming.

David

PS: Speaking of supporters, I'm also thrilled to share that Talkwalker, the social media analytics and monitoring platform, is the newest sponsor of the newsletter, so you'll be seeing a lot of them the next couple of months. I've been a fan of their product for years, and I also enjoy collaborating with their team. Be sure to read their new report featured below, and check out their event 10/29. Thank you to the whole Talkwalker team for all you do for marketers.

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BROUGHT TO YOU BY... TALKWALKER
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2021 Social Media Trends: What the Experts Say

Power up your marketing strategy and discover the top ten trends that will matter most next year. Download the #SocialMediaTrends2021  eBook, filled with expert advice from 70+ industry leaders. 
https://bit.ly/35etu4Q
 

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LEARN. TRY. SHARE.
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THE G-E-N-I-U-S OF BEE
This summer, I wrote about my devotion to the New York Times puzzle Spelling Bee. I'm not alone. The Times ran its own story on how others swarm around this.
https://www.nytimes.com/2020/10/16/crosswords/spellingbee-puzzles.html  

IMAGINE A WORLD WITHOUT AD TECH
What does online advertising look like without ad tech? Judy Shapiro shares her dream come true.
https://trustwebtimes.com/imagine-digital-marketing-without-adtech/


Thanks to Jaimee KniffenChris GorgesDon SteeleRachel Pasqua, Matt WurstWilliam AlvarezWendy Weatherford Marks, David Kohlberg, and William Alvarez for spreading the word about the newsletter recently.

Here's your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.page/serialmarketer to see how you're doing. 

<<RH_REFLINK>>
Share via: Email | Twitter | Facebook | LinkedIn

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SERIAL SPOTLIGHTS 
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Tech: Bridge is my secret weapon for making introductions. (Check out more tech in my regularly updated guide to 100+ resources.) 

Reading: Dragon Hunter: Roy Chapman Andrews and the Central Asiatic Expeditions by Charles Gallenkamp. I'm enjoying this one of several I've gone through lately relating to the American Museum of Natural History. It's about the rise of paleontology and also modern China -- a great diversion I'm enjoying in print. 

Moment of Gratitude: Thanks Bonin Bough and family, for creating and sharing his father Martin Bough's virtual art exhibit. Happy 93rd birthday, Martin. As a bonus, the birthday festivities (wine included) made for one of the best virtual events I've ever been to.


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EVENTS
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Please send over any events you're hosting or attending, and I'll add them to the list. All events below are virtual, and all times are EDT.

SERIAL MARKETERS SPEEDUPS
October 29, 12pm
November 12, 12pm
December 3, 12pm
December 17, 12pm
Join the virtual 1:1 rapid-fire speed-meeting event to connect with fellow Serial Marketers, hosted by the Upstream app.
https://link.upstreamapp.com/UaXWsvuLU9

SERIAL MARKETERS SALONS
Tuesdays, 3pm
RSVP on our private Meetup (request access if you're not there)
-10/27: Jana Morrin, CEO, Speakfully 
-11/3: Election Day (USA). Please vote and get every eligible American you know to do so (better still, do so sooner). In honor of democracy, there's no Salon.
-11/10: Anna Bager, President & CEO of Out of Home Association of America (OAAA)
-11/17: Service as a Product with Andy Richman, Partner, ProductSavvy-11/24: Thanksgiving week gratitude refresher
-12/1: Resume Brand Strategy with Ali Roth, Executive Resume Writer, Ali Roth Writes
-12/8: The Real Meaning of Community with Bilyana Freye, Co-Founder and CEO, Orbiit
-12/15: Member Holiday Extravanganza

COMMUNICATIONS WEEK (THIS WEEK)
October 19-23
This is an annual event series by Kite Hill PR that is going virtual, and they always get a terrific speaker lineup. Register now!
http://www.commsweek.com/register

TEAL'S CAREER GROWTH SUMMIT (TODAY)
October 21-22
"Teal’s Career Growth Summit is a virtual event aimed at helping professionals navigate their career growth. Over the course of 2 days, we’re bringing together established professionals and experts in the career space to run round tables, workshops, and virtual networking sessions to help you put yourself in the best position to find, land and grow in a job you love."
https://careergrowthsummit.tealhq.com/

SOFT LAND EXPO: USA EDITION
October 27-28
I'll be speaking at this one and am excited about the roster they've put together: "Soft Land Expo: USA Edition (SLEUSA) is a bi-directional event that will connect both international companies seeking to enter the U.S. market and U.S. companies seeking to internationalize to global markets with key agencies, resources, and service providers to support their success."
https://softlandpartners.com/expo-usa-edition/  

SOCIAL MEDIA TRENDS 2021 EXPERT PANEL
October 29
Hear from social media leaders at the keynote session of Talkwalker’s 2021 Expert Series. Talkwalker and Social Media Week will speak with Pinterest and Vimeo about the impact that the events of this year have had on their user growth, and how brands are approaching customer engagement and crisis management within their increasingly socially conscious communities. Join the session to learn about the evolving social media landscape and how marketers can set the right tone to connect with their audiences.
The discussion moderated by Talkwalker CEO of Americas Todd Grossman and Toby Daniels, founder and executive director of Social Media Week, will also cover the industry trends to keep on your radar when planning your strategy for the coming year.
Register:
https://bit.ly/3dGOBkf

FIRST WEDNESDAY
November 4, 6pm
First Wednesday keeps going strong. We have dozens of people RSVPing for this fun NYC tradition led by Zack Rosenberg. Len Bilello might even by you a drink.
https://www.meetup.com/Serial-Marketers

REUTERS EVENTS: STRATEGIC MARKETING USA
November 5-6
Marketing must change to align with this shift, now. Reuters Events: Strategic Marketing USA (Nov 5-6) is uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth. Register now to join 5000+ marketing leaders and ensure your brand remains hyper-relevant.
https://bit.ly/30lxNty  

BIG YELLOW HACKFEST
November 5 / November 12
This group is amazing. Check them out. "We have a trust problem in the marketing and advertising industry. Over the past 15 years, as new distribution mechanisms like social, disciplines like content marketing, or initiatives like diversity and inclusion emerged, we silo’d. We continue to silo, not integrate–while we watch the world innovate. This compromises brand experience, and, in turn, threatens brand trust. Big Yellow Think Tank seeks to advance collaboration across brand experience. By leveraging this abrupt shift in the world, we will reimagine the way we work and serve brands. Big Yellow Think Tank is ready to set a new standard and we need your voice. Our first initiative? A virtual hackfest."
https://bigyellowthinktank.org/  

13TH ANNUAL LGBTQ MARKETING & ADVERTISING SYMPOSIUM
November 19
"Each year, CMI produces our signature LGBTQ Marketing & Advertising Symposium (now in our 13th year) for marketing/advertising/communications professionals. The event is held in collaboration with, and hosted by Google NYC."
https://cmi.info/lgbtq-learn/

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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. I've added some descriptions of top-secret searches there, and others have posted some leads too. 

THE HONEY POT COMPANY
Chief Marketing Officer
This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly. 

Looking for: Proven success in developing and leading an end-to-end brand and marketing strategy in the consumer space, the future Chief Marketing Officer has: 

  • 10+ years of experience within CPG with D2C + Retail Experience (Ideally within Beauty, Health & Wellness, Food & Beverage)
  • Skillset of classically trained marketer: able to formalize brand pillars and brand architecture, owning product development from ideation through commercial distribution
  • Proven ability to scale a company from to exit within 2-4 years
  • Mentality of a go-getter, someone who can adapt easily, operate in a fast-paced environment, and roll up their sleeves to execute
  • The Honey Pot is a plant-based feminine care system, that provides women with a healthy alternative to feminine care that is free of chemicals, parabens, carcinogens, and sulfates. Our washes are gynecologist approved, clinically tested and pH balanced. Say hello to the future of feminine care.

CINTANA EDUCATION
Head of Global Digital Marketing
Remote
This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly. 

With 10-15 years of experience in the marketing arena, the future Head of Global Digital Marketing has:

  • Experience preferred in the B2C or services space (e.g. financial services, insurance, mortgages, etc.)
  • Ability to mentor, advise, and support affiliate universities with all aspects of digital marketing (inclusive of SEM, SEO, PPC, SMM, Content Marketing, Email Marketing, Influencer, and Affiliate Marketing)
  • Knowledge and calibre to lead customer acquisition through digital channels (inclusive of CRM configuration and analytics and sales force design and optimization)
  • Experience in developing, monitoring, and reporting on all relevant digital marketing budgets

CONEXIUM
Enterprise Account Executive
Dallas
This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly. 

Having demonstrated experience with strategic selling methodologies, the future Enterprise Account Executive has: 

  • Proven success in B2B Enterprise SaaS or Software business application sales exceeding a $1M+ quota - bringing in average deals of $200k
  • Has been able to drive sales cycles forward in their prior experience 
  • Can quickly articulate value prop and be an effective communicator
  • Experience navigating large/complex enterprise businesses and accessing the key stakeholders
  • Operates as a collaborator – does not have a lone wolf mentality
EIGHTFIVE PR
Graphic Designer
NYC / Remote
This is a great firm my friend Mark Lee shared in Serial Marketers: "We offer a unique opportunity for a graphic designer to help us develop and expand multiple brands as part of a startup studio. You’ll be working on multiple projects dependent on the needs of each client, with a focus on digital assets. This is a full-time contract position, with opportunity to transition into a permanent role on the client side."
https://angel.co/company/eightfive-pr/jobs/997608-graphic-designer

DUARTE
Digital Marketing Generalist
Remote
Via a friend who posted this in Slack -- find her there or I can make an intro: "This new Digital Marketer role will support long-term, sustainable revenue growth in our core markets by planning and deploying all inbound and outbound demand generation activities for Duarte and optimizing multi-channel campaigns for the best ROI. While this role will report into the Director of Marketing, it will collaborate with a range of teams within the company—including product, sales, customer success and operations—to understand business requirements, offer informed recommendations, and provide proactive and timely execution."
https://recruiting.paylocity.com/Recruiting/Jobs/Details/329725

PUBLIC.COM
Head of Acquisition Marketing
Remote first, then based in NYC
Via a friend there (happy to refer you): "With interest in the stock market surging among a new generation of investors, our community is growing rapidly. To support our ambitious goals, our team is growing and we’re looking for sharp, enthusiastic people who believe in our mission to fundamentally change the way people invest. In normal circumstances, we’re located in New York with an office in Copenhagen & Raleigh NC, but in these times we’re maintaining momentum as a remote team."
https://www.notion.so/Head-of-Acquisition-Marketing-f43db97a1a76442897e4c9f7c1c15f38

MANDOLIN
Chief Marketing Officer
Remote
This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you.

Coming in as a seasoned marketing leader, the future Chief Marketing Officer has:

  • Background in the B2C technology marketing space (music or adjacent industry is a plus)
  • 10+ years of management experience building & leading diverse marketing teams
  • Track record and expertise in building a premium brand with a focus in brand, content, creative, messaging & events
  • Vision with willingness to show up and get things done; operating as a strategic executer 
  • ABOUT MANDOLIN

Founded a mere 90 days ago and backed by big players in the music and startup world, Mandolin is a live streaming concert platform for fans, artists, and venues that already has world-renowned musicians and over 10k users. With ticketing, merch sales, and other artists feature built right in, Mandolin is bringing live music back to the stage!

BRIGHT CELLARS
Manager, Creative Strategy Remote
This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you.

WE'RE LOOKING FOR
With experience owning the creative marketing strategy at a fast-paced or startup environment, the future Creative Strategy Manager has: 

  • 3-5 years of experience within relevant creative marketing field 
  • Ability to operate creative across multiple marketing channels including: Facebook/Instagram, Twitter, Snapchat, Reddit, print materials, newsletters, etc.
  • Expertise in direct response marketing
  • As a team leader, has managed a creative team in their past

ABOUT BRIGHT CELLARS
Bright Cellars is a subscription wine experience that matches members with personalized monthly selections. By taking a data-driven approach to consumer tastes and personalization, Bright Cellars is engaging with customers and brands in a way that's new to the industry. Based in Milwaukee, Bright Cellars recently raised an $8.5M Series A led by Revolution Ventures.

Other job resources:

  • Ad Ops Online: Job listings for ad operations, programmatic account management, sales operations, and more.
  • Advisable: Get instant access to top marketing freelancers
  • AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
  • Built in NYC: Jobs at a range of levels and functions, as long as you're okay working in this quaint, backwater hamlet.
  • CareerList: Here's a form for companies hiring and a form for job seekers; here's the public list with tabs for both 
  • Content Writing Jobs: Content marketers, enjoy
  • CoronaHub: Jobs relating to the crisis response
  • Creative Women of Color: List yourself in the database and find talent, via Women Who Create
  • ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
  • GLG: Get paid to share your topical expertise; it can lead to some interesting conversations at a potentially decent hourly rate
  • Grace Blue Transitions: A portal for hirers and seekers with resources from this exec recruiting firm
  • The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
  • Hue: Amplifying voices of people in color working in marketing
  • Hunterz: A way for connectors to get paid to introduce startups to large enterprises
  • Lead5: A paid service for executive roles, plus intel on changes with companies and PE investments; you can try a risk-free weeklong trial to see if it's any good for your needs
  • Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
  • NYC Ad Jobs & Networking: A popular Facebook group
  • One Club for Creativity: COVID-19 jobs Board
  • #OpenToWork: There's a channel in Serial Marketers where you can share what you're looking for
  • Pangea: Where you can hire college freelancers (and college students can get gigs)
  • Pocit: A platform connecting people of color with jobs in the tech industry
  • Remotists: Remote startup jobs, chronicled weekly
  • Startup.Jobs: There's a section for marketing jobs
  • TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
  • VC Job Boards: AlephEniac Ventures, PearSequoiaUnion Square Ventures
  • VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
  • Wanted: Wanted helps top talent in tech and marketing find a job at your desired pay. Plug in your salary, stay anonymous at first, and connect with companies that want to recruit you.
Do you run or enjoy other job listing sites? Let me know, and I'll share them.

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