-------------------------------------------------- SERIAL MARKETER WEEKLY Issue 100: Get the New Berky's Marketing English Ebook
From Serial Marketer: "The Cutting Edge of Marketing” serialmarketer.net
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It’s time to share my new labor of love with you, and I hope you love it too.
Berky’s Marketing English,which debuted as a handful of entries in this newsletter this January, is now a short book. Spanning 44 pages, it includes more than 100 entries, and they cover every letter from A to Z.
As a newsletter reader, you get to see it first.
The ebook’s original inspiration was Dreyer’s English. When I read the grammar guide from Random House Copy Chief Benjamin Dreyer, it made me crave a version for marketers. It didn’t exist, so I decided to write it.
Much more inspiration came from Brazilian artist Isabela Flores de Moura, You need to zoom in on the illustrations in the book and savor the detail. Her work kept inspiring me to write more, and write better. Magic is alive thanks to talent like Isabela's. Hire her at any opportunity. Follow her on Instagram too.
As for the book, it’s subtitled “a compendium of meaning for the modern marketer.” BME examines concepts we assume we understand and then rips them apart.
If it does its job, you will be in a meeting, and you will hear someone mention the subject of one of these entries, and you’ll stop and laugh – not at anyone in particular. You'll just appreciate how in the marketing field, our job is to communicate ideas, yet the terms we use rarely communicate what they really mean. Maybe, as I’ve done, you’ll stop and laugh at yourself.
What’s your pleasure? Fraud? Ad targeting? “As a service” businesses? The duopoly-turned-triopoly? Traditional media? Workplace gender bias? Direct marketing? Influencers? PR? White Claw and White, Betty?
It’s all in there.
Here’s what I’ll ask of you:
You’re already so kind and smart and devilishly good-looking as to read this newsletter, so I think we’re at this point in the relationship where we can trust each other.
For you, skip the line. Go directly to the PDF and get your copy of Berky’s Marketing English.
Save it. Print it. Send it to your Kindle. Read it aloud on FaceTime to a loved one.
But when you share the link, send everyone you know to berky.co. If they put in their email address, they’ll wind up with their own shiny, 2020 edition of the only marketing glossary they’ll ever read… and probably they only one they’ll ever need.
Berky.co.
Simple, right?
Thank you in advance for reading and sharing this. Thank Isabela too. Her contact info’s in the book, and you can DM her on Slack in Serial Marketers.
Meanwhile, when you do get to start reading BME, let me know what you think. It felt good to find a stopping point for this after 115 entries representing every letter, but I feel like I could keep working on this for years.
Thank you.
For reading it.
For sharing Berky.co.
For your feedback.
And for letting me know what you’re making of yourself.
CUT A CHECK, NOT THE LINE
Here's a terrific cause to check out, via reader Nikki Bogopolskaya: "Frontline Foods is a grassroots organization that raises money to pay local restaurants to make and deliver meals to crisis workers on the frontlines. FLF is partnered with World Central Kitchen, an international nonprofit relief program led by chef José Andrés. Our model is unique in that we support the restaurant industry and the frontline worker industry simultaneously; we're 100% volunteer-led and all donations are 100% tax-deductible. Since we were founded in March 2020, we've raised $7.9MM across 55 cities and delivered over 390K meals from 1000 independent restaurants." https://www.frontlinefoods.org/
WHAT ARE YOUR BETTER READS?
Serial Marketers now has a Goodreads group. I love Goodreads and sometimes go there to contribute questions when my favorite authors do Q&As. Check out our nook, and let's see what we can do with it. https://www.goodreads.com/group/show/1093797-serial-marketers
BURNING DOWN THE AGENCY HOUSE
Michael Farmer, who authored what may be my favorite book on the ad industry (Madison Avenue Manslaughter), did a Q&A with MediaVillage founder Jack Myers, and I had fun covering it. There's a link to the whole video chat, and if you're invested in improving ad agency economics, you should watch the whole thing, and also read Farmer's book more than once. https://www.mediavillage.com/article/michael-farmer-on-covid-19-pouring-gas-on-the-agency-fire/
Please send over any events you're hosting or attending, and I'll add them to the list. All events below are virtual, and all times are EDT, unless otherwise specified.
SOCIAL FRESH X
June 1-6
Social Fresh runs terrific events, and I'm looking forward to their virtual edition. Basic tickets are free, with added perks for premium passes. "A virtual conference for marketers adapting to the unknown. Learn how to create new content, stay relevant, and engage your audience without sounding out of touch." https://socialfreshx.com/
COMMUNITY CHAT SUMMIT 2020
June 3-4
I'm excited to attend this one. You should too and take advantage of $49 earlybird tickets which cover the full two days: "The Community Chat Summit is a gathering of community builders helping each other navigate the world of community building by sharing resources, strategies, and best practices. Featuring keynote speakers, workshop sessions, 1 on 1 networking and more." https://hopin.to/events/community-chat-summit-2020?ref=b768882e4f91
FIRST WEDNESDAY
June 3, 6pm
First Wednesday is back! We have dozens of great people RSVPing for this fun NYC tradition that is now open to anyone virtually. Len Bilello might even by you a drink. https://www.meetup.com/Serial-Marketers/events/ltmsnrybcjbfb/
SOCIAL MEDIA STRATEGIES SUMMIT
June 9-12
The previously-Chicago-only event is now virtual and coming up soon. I'll be speaking about how to build and run a successful B2B community. Of course, I will be including examples from many others, with a bit of experience covering mistakes I've made that others can learn from. https://socialmediastrategiessummit.com/virtual-event-june-2020/
EVERFLOW CONNECT
June 15-16
"Discover strategies, insights, and connections for driving more performance through your Partnerships." I'll be on the panel 6/16 about building communities that drive results. https://www.everflow.io/connect
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I'm working on sourcing more jobs for this. In the meantime, check the resources below.
Keep checking out the #jobs channel in Serial Marketers too. I've added some descriptions of top-secret searches there, and others have posted some leads too. I have a couple more secret searches coming.
STIX
Brand Marketing Manager
Philadelphia / Remote
Here's a great role from an ERA-backed startup: "Stix provides women the products, education, and community they need, starting with a better pregnancy and ovulation test. Founders Cynthia Plotch and Jamie Norwood created Stix because buying high quality products should be easy and delightful, no matter the result you’re looking for... We are looking for a dynamic and creative individual to lead the charge on brand marketing and drive strategy for a rapidly growing marketing budget. https://angel.co/company/getstix/jobs/821828-brand-marketing-manager
BURNALONG
Various roles
Remote or MD
BurnAlong needs some marketing talent in various roles for this health & wellness tech company. https://www.burnalong.com/about-us/careers/
TAILWIND
-Demand Generation Manager
-Senior Marketing Manager
NYC / Oklahoma City
Check the link for the detailed job descriptions; "Tailwind is a 50+ person, fast-growing, marketing tech company with offices in New York City and Oklahoma City. Our visual marketing software is loved by 100,000s of small businesses, helping them grow through effective digital marketing." https://www.tailwindapp.com/careers#job-listings
Other job resources:
Ad Ops Online: Job listings for ad operations, programmatic account management, sales operations, and more.
Advisable: Get instant access to top marketing freelancers
AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
Built in NYC: Jobs at a range of levels and functions, as long as you're okay working in this quaint, backwater hamlet.
ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
GLG: Get paid to share your topical expertise; it can lead to some interesting conversations at a potentially decent hourly rate
The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
Hunterz: A way for connectors to get paid to introduce startups to large enterprises
Lead5: A paid service for executive roles, plus intel on changes with companies and PE investments; you can try a risk-free weeklong trial to see if it's any good for your needs
Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
Wanted: Wanted helps top talent in tech and marketing find a job at your desired pay. Plug in your salary, stay anonymous at first, and connect with companies that want to recruit you.
Do you run or enjoy other job listing sites? Let me know, and I'll share them.
I'm trying out a new 'offers' section and may add 'wanted' as well, featuring public asks from Serial Marketers and other such needs I come across.
DEDICATED.AI
Dedicated.ai helps marketing agencies set up a program that enables non-sales staff to participate in getting new clients. The objective is to help agencies grow in a world where clients won't meet in person and all business development happens via virtual channels. They are offering 90 days free to Serial Marketer readers who sign up by June 1.
I can introduce you, or contact Natalia there - ndd@dedicated.ai
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The most important rights reserved. You can have the other ones.
(c) 2020 Serial Marketer
PS: Thank you so much for reading this.
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