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SERIAL MARKETER WEEKLY
Issue 30: Serially Thankful
From Serial Marketer: "The Cutting Edge of Marketing”
serialmarketer.net
--------------------------------------------------


We shouldn't only think about gratitude once a year. But, think of the positive side.

We actually have a time of year (in the United States) where we're supposed to focus on gratitude. 

Now, in America, we didn't show our thanks all that well. We enjoyed the largess and hospitality from the Native American population and then abused it. Too many of us are more focused on trampling our peers for 60% off a TV than actually being grateful.

Still, we have the holiday set aside. It brings people together. It at least offers a reminder to say thanks. We should take advantage of it. We should say thanks - at least once to someone who we owe it to who we wouldn't have thanked otherwise. 

In this special Tuesday edition (instead of Wednesday) to give us all less to do as the holiday approaches, here's an incomplete list of who and what I'm thankful for right now:   :

A supportive wife.

A healthy child.

Both of whom are good, decent human beings.

Family, broadly. 

Fresh air. (Something we don't take for granted as much when we see the fires rage in Northern California.)

New ideas. Original ideas.

That we're a species that has the ability to be creative.

Trader Joe's.

Good advice. And those who take time to share it.

Thoughtful advice. Even when it's bad.

Friends. Work friends. College friends. See-once-every-five-years friends. 

Dr. Gordon, who fixed my knee this May.

Sal's Pizza, Mamaroneck, NY, 10543. It may take an hour to get there now, but it's still my local pizza joint. And it probably always will be.

TripIt.

Dropbox.

Picasa. (Google killed it off ages ago, but I still use it. Let me know if you want the installation file.)

The Most Dangerous Writing App. 

Google.

Roku.

The good parts of Facebook, LinkedIn, Twitter, and other such platforms that allow me to more easily stay in touch with people I care about.

Tony from Bella Napoli. Winnie and Abby from Nobi. Ali from Tasti-D-Lite. Tadahiro from Nonono. They're some of the staff and proprietors who make America's biggest city feel like a small neighborhood.

People who have thought of me out of the blue, and even more out of the blue did some act of kindness. 

Readers. That means you. Every single time I hear anyone spent a seco nd reading something I wrote, I am touched. And often surprised. 

Clients. 

Advertisers. 4C Insights, thanks for being so supportive of this outlet. 

Every single introduction someone's made. I write these down. I remember. I make myself remember. 

The opportunity to pay it forward - to get someone a step closer with a job search, a client, or a product or service they need.

Teachers.

Recruiters. Especially those who take the time to understand the candidates they're considering, or who share feedback on a search process. They have such a thankless job.

People who've been on my team. Mike B. Alison. Mike G. Nina. Kate. Zena. Adam. Erica. Morgan. Leo. Josh. Lindsay. Brent. Simone. Jad. I've learned so much from them.

People whose teams I've been on, directly or more broadly. Giovanni. Sylvia. Cerelle. Geoff. Mark. Sara. Larry. Ann. Sarah. Bryan. Matt. Peter. Jaron. Many of them continue to inspire me, and I still draw from their mentorship and leadership. 

That there are too many people to thank.

New York City.

Cities. 

Debbie, Little (there's always a place in my heart for her).

LEGO.

Allbirds.

Paige jeans.

A free press.

Sewage systems. Since I was in grade school, I've loved the idea of time travel but never wanted to live in an age before modern plumbing.

Amazon. The convenience and shopping thing. Not sure yet about the New York HQ2-3 thing. 

Delta. Emirates. Marriott. Businesses that make the world smaller.

Tour guides.

Truth to power, and those willing to speak it.

Truth to friends, and those willing to speak it.

Water. Potable water. Ice.

Pellegrino.

Audible.

Kindle.

Lyft.

Melissa. Doug. Both of them. 

Authors.

Writers.

Sabbath. Not in any strict religious sense. The idea of it though - that we need to stop what we're doing, unplug, reflect, and spend time with others. 

Making myself reflect on gratitude is what I'm making of myself this week. What are you making of yourself? And regardless of whether you're American, what are you thankful for? I'd love to hear it, even just one thing.

David

--------------------------------------------------
BROUGHT TO YOU BY...
--------------------------------------------------

YOUR AD HERE
Because you care enough to send the very best.
If interested, inquire within.
http://sponsor.media
 
--------------------------------------------------
LEARN. TRY. SHARE.
-------------------------------------------------- 


GRITTY BY DESIGN
I love this story about how Gritty, the Philly Flyers mascot, was born. This should be one of the Cannes Lions Grand Prix contenders (don't ask which category - maybe all of them) for how to build a brand practically overnight. I'm not a hockey fan, and despite lots of family being from Philadelphia, I'm a New Yorker so I can't root for any Philly sports teams. Still, once I started seeing the mascot pop up on Twitter, I had to keep following its antics. I can name all of one current hockey player (Henrik Lundqvist) and two former ones (Wayne Gretzky and Mark Messier), but I can get on board the Gritty train. What a brand.
https://www.adweek.com/creativity/how-the-flyers-created-gritty-the-internets-most-beloved-mascot/
Can't get enough Gritty? Join the first-ever Grittycon! See below under Events.

A SEED OF AN IDEA GERMINATES INTO A PODCAST
If I mention Leo Morejon here more than others, I can't help it. Beyond him being a class act, I worked with him three times over, so we're serial collaborators. I had to share this blog post he wrote, as he describes how he started his podcast, with a ton of tips on everything from equipment to audience development. Those who are considering podcasting or dabbled with it will appreciate this one. Also useful for the likes of Leo: this podcaster gift guide via TechCrunch.
http://buildandinspire.com/the-build-inspire-podcast-is-live-how-it-got-started-lessons-learned/

ROLL YOUR OWN JOB TITLE
At 360i at one point, I had a chance to make up any job title I wanted. For a year or so, I was Director of Emerging Media and Innovation, and then my boss and I separately came to the same conclusion that it seemed ill-fitting for only one person at a supposedly (and actually) innovative agency to have "innovation" in their title. I had considered some weird ones, my favorite one being "dragoman" - an exotic, Imperial-sounding term for a translator or interpreter. It's still one I'm tempted to use sometime, as it best describes what I do. There are 13 people with such a title on LinkedIn now, including just one in the US (and he really is a language interpreter at courts and conferences). Maybe it's time? As for the guy quoted at the end of the WSJ piece who's in his 40s and used 'PR ninja' as his title "to be a little creative," 2004 called and wants its creativity back. Congrats on the press, I guess, but that's one of the saddest quotes I've read in print in some time.
https://www.wsj.com/articles/who-wants-to-be-a-ninja-job-titles-get-a-rebranding-1542204005?mod=djemCMOToday

AFFILIATE MARKETING AS A BLACK FRIDAY STUNT
Well, this is... different. I like this Burger King idea as a marketing stunt designed for marketers. For better and worse, it feels like an online advertising lesson for shoppers. And then the reward is getting some coupons in the mail. How quaint. There's also the risk of irritating some consumers who don't qualify for the coupons due to some attribution issue (eg they already had a Walmart.com browser tab open, so they don't qualify for the referral). 
https://whopper-shopper.com/pages/home
 
--------------------------------------------------
EVENTS
--------------------------------------------------


Want to include your event below? Just reply with the details.

THE REALITY MIXER
December 1
Los Angeles, CA
I love Tameka's work, and this should be a great addition to LA's event calendar: The In.flux Reality Mixer is a pop-up innovation lounge, blending TED-style talks with immersive technology demos and a digital art installation. Speakers and attendees from across advertising, VR/AR/AI, academia and entertainment will gather to learn, network and get creatively inspired. It's the first of a series of events produced by long-time conference programmer Tameka Kee (eMarketer, Digital Summit, ad:tech, etc.) who is offering Serial Marketer readers a special discount (use code SERIAL for 20% off).  
https://www.theinfluxlab.com/ 

ADTECH.CONNECT
December 5
NYC
These are some of my favorite local events. This month's features Warren Zenna, President US, Location Sciences; Joel Wright, President & Founder, #Hashoff; Mike Teitelman, CEO & Founder, Trapica; and Ahmet Tosen, CEO & Founder, Poltio
https://www.eventbrite.com/e/nyc-adtech-december-5-2018-tickets-52030327109 

CES 2019
January 8-11
Las Vegas
I may return for my 13th straight year and am open to ways we can collaborate there. Registration is now open. Are you going?
http://www.ces.tech

GRITTYCON
Q1 2019
Philadelphia, PA
Need your Gritty fix? You better. Because Grittycon is coming. I mentioned #Grittycon on Twitter in connection with the aforementioned Adweek article. Then Caroline McCarthy said she would keynote. And now she's co-chairing it, and keynoting. Don Steele chimed in with his own contribution; he's a definite. Within 10 minutes of that tweet, we had a website up. A few minutes later, we had a functioning Mailchimp list (now with 50+ subscribers). The next day, we had an inquiry from the Washington Post. I don't have all the details yet, but I'm pretty sure that this is happening. While we will be charging for it, Caroline and I are doing this because, well, we need to do this, so we will keep the price as low as possible so that everyone who wants to get marketing inspiration from Gritty can attend. 
https://grittycon.com/

BOLD AWARDS
Submissions: globally through February 20
Event: April 5, Venice, Italy
The Crowdsourcing Week BOLD Awards, showcasing innovative businesses and individuals, will be a rewarding event for amazing projects, individuals and companies. After submitting your project, our team will review it within 1 week. If your project is accepted, it will appear online and votes will start on Jan 10th. Submissions are open and will be closed on February 20, 2019. Submitting a project will be completely free until January 1st, 2019.
https://bold-awards.com/

--------------------------------------------------
JOBS
--------------------------------------------------


New jobs are listed at the top, and older ones are phased out. Reach out to me if you want introductions or any additional information. And let me know if you have other job postings you'd like to share. The newsletter does work; in October, someone reported that she landed a job through one of these postings.

LOCALIZE
VP Marketing
NYC
Via a friend who sent this my way: "This is the opportunity of a lifetime for a seasoned marketer who wants to build a global brand that will be synonymous with real estate. There are few products who's core value proposition and capabilities inherently offer opportunities for "marketing as a service". You will be supported by and partner with senior leaders who have deep experience in marketing and mar-tech. We are looking for an experienced Marketing leader with a proven record of creating marketing strategy and delivering results for B2C companies. The ideal candidate knows how to develop a creative and media buying strategy AND relishes getting their hands dirty -- we are a fast-moving startup that’s growing quickly."
https://www.comeet.co/jobs/localize/33.00F/vp-marketing-us/F2.B04

ZEGURO
Growth Marketing Lead
San Francisco
Via Slack: "West Coast marketers: Zeguro.com just closed a $5 million seed round, but we still need a long-term marketing person (Director/Sr. Director ideally) to drive growth. Think of this as D2C in B2B." Apply below, reach out to the hiring lead in Slack, or reach out to me for an intro.
https://angel.co/zeguro/jobs/414935-growth-marketing-lead

SUZY
Customer Support Manager
NYC
I know a lot of folks there if this is of interest: "Suzy is a human intelligence platform that helps organizations make better, more informed decisions…faster. As a Customer Support Manager, you will be responsible for answering email and chat inquiries and helping to troubleshoot and solve problems with our members and clients. You will be primarily responsible for communicating with our member base but will have more opportunities to interface with clients over time."
http://jobs.jobvite.com/careers/suzy/job/ojaQ8fwb

ALIX PARTNERS
SEO Specialist (Part-Time Contractor)
New York, NY
Via the community: "In this critical role on AlixPartners’ global Digital Marketing team, you will manage and optimize our SEO activities, with the aim of improving our rankings and share of mind. You will use our SEO management and website tools (Conductor Searchlight, Google Analytics, and Umbraco) and utilize your knowledge of SEO best practices to position us for success, ensure our reporting is set up properly and execute the day to day SEO activity."
http://jobs.jobvite.com/careers/alixpartners/job/oLyT8fw4?__jvst=Internal%20Referral&__jvsd=sb5JPhwA&__jvsc=email&bid=nN1MfHw1

FOR DAYS
VP Marketing
New York, NY
I can refer you here, or click the link below: "For Days is an eco-conscious subscription-based clothing company that is changing the future of fashion! Their mission is to eliminate clothing waste by creating the first ever closed-loop fashion brand. Starting with 100% Certified Organic products, members have constant access to fresh styles and For Days recycles all of their old products. Zero Waste. Zero Risk. For Days is creating the commerce model of the future! For Days is looking for their first VP of Marketing to drive their multi-channel marketing strategy with the goal of driving significant, intelligent member growth and long-term value. The ideal candidate is a thought partner and executor who will draw on experience and data-driven insights to build their marketing engine!"
https://app.huntclub.com/jobs/715/share?code=4f8b83

RALLY RD
Strategic Partnerships Lead
New York, NY
I can refer you here, or click the link below: "Rally Rd. is an app for buying and selling equity shares in classic cars. They are taking a high value asset and making them accessible to everyone! This is the perfect role for a hustler with experience landing big deals and partnerships with companies that are household names. They will be responsible for developing and leading Rally Rd.'s strategic channel partnership initiatives with organizations of multiples sizes in multiple industries - both consumer and enterprise. The Strategic Partnership Lead will work closely with the executive team and various team leaders to identify and develop strong, mutually beneficial relationships with companies that have strategically compatible areas of expertise.  Responsibilities include planning, executing, and maintaining a variety of large-scale business development initiatives to bring value to existing customers and leverage the customer base of like-minded partners."
https://app.huntclub.com/jobs/727/share?code=4f8b83

SECTION 4
Data Journalist
NYC
We are looking for data journalists to join our content team to produce thoughtful and inspired data-driven stories and analysis. The perfect applicant would be a motivated team member, passionate about data and about telling stories that typical journalists don’t have the depth or insight or discipline or courage to tell. We will use information graphics to accompany our audio narrative and visually capture our business insights.
Examples of the type of work we are looking for can be found here. Target: 1-3 years of experience in journalism, with collegiate studies in applied statistics. Section4 is a new business media company that delivers data-driven journalism and insight via video and audio. 
Send resume and portfolio link to Kenn Peters, kenn (at) section4.com

--------------------------------------------------
COMMUNITY UPDATES
--------------------------------------------------


Mitch Kapler writes: "Something I've been thinking deeply about lately. If a CMO was to ask me what playbook they need to use to win the future, I'd show them this." Read his thoughts, with the accompanying diagram.
https://www.linkedin.com/feed/update/urn:li:activity:6468515964949458945/

Dan Lewis is running a Kickstarter crowdfunding campaign for his new Now I Know channel on YouTube.
https://www.kickstarter.com/projects/dandotlewis/now-i-know-the-youtube-channel?ref=hero_thanks

Valeria Maltoni offers a rich analysis of "the relationship of value and influence" relating to Facebook's crisis.
https://www.conversationagent.com/2018/11/value-and-influence.html​

--------------------------------------------------
THE FOOTER YOU WON’T READ
--------------------------------------------------

Thanks again to 4C Insights for their support of this newsletter and of serial marketers everywhere. If you're looking to sponsor this newsletter in Q1 2019 or beyond, please reach out. 

SEND NEWSLETTER FEEDBACK
David Berkowitz, publisher
david@serialmarketer.net

JOIN SERIAL MARKETERS ON SLACK
www.serialmarketers.net


100+ TECH RECOMMENDATIONS (updated weekly)
http://mrktr.net/toptech

The most important rights reserved. You can have the other ones. 
(c) 2018 Serial Marketer
 
PS: Thank you so much for reading this.

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DID YOU GET THIS FROM A FRIEND? THANKS, FRIEND! SUBSCRIBE HERE:
http://mrktr.net/seriallysignup
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This email was sent to you only because you subscribed to Serially Sporadic. To remove yourself and get that awkward email from me asking you what happened, unsubscribe below. (I'm probably kidding about the awkward email part.) 
--------------------------------------------------
SERIAL MARKETER WEEKLY
Issue 30: Serially Thankful
From Serial Marketer: "The Cutting Edge of Marketing”
serialmarketer.net
--------------------------------------------------


We shouldn't only think about gratitude once a year. But, think of the positive side.

We actually have a time of year (in the United States) where we're supposed to focus on gratitude. 

Now, in America, we didn't show our thanks all that well. Too many of us are more focused on trampling our peers for 60% off a TV than actually being grateful. As a nation, the US has a spotty track record with showing our thanks. 

Still, we have the holiday set aside. It brings people together. It at least offers a reminder to say thanks. We should take advantage of it. We should say thanks - at least once to someone who we owe it to, and who we wouldn't have thanked otherwise. 

In this special Tuesday edition (instead of Wednesday) to give us all less to do as the holiday approaches, here's an incomplete list of who and what I'm thankful for right now:

A supportive wife.

A healthy child.

Both of whom are good, decent human beings.

Family, broadly. 

Fresh air. (Something we don't take for granted as much when we see the fires rage in Northern California.)

New ideas. Original ideas.

That we're a species that has the ability to be creative.

Trader Joe's.

Good advice. And those who take time to share it.

Thoughtful advice. Even when it's bad.

Friends. Work friends. College friends. See-once-every-five-years friends. 

Dr. Gordon, who fixed my knee this May.

Sal's Pizza, Mamaroneck, NY, 10543. It may take an hour to get there now, but it's still my local pizza joint. And it probably always will be.

TripIt.

Dropbox.

Picasa. (Google killed it off ages ago, but I still use it. Let me know if you want the installation file.)

The Most Dangerous Writing App. 

Google.

Roku.

The good parts of Facebook, LinkedIn, Twitter, and other such platforms that allow me to more easily stay in touch with people I care about.

Tony from Bella Napoli. Winnie and Abby from Nobi. Ali from Tasti-D-Lite. Tadahiro from Nonono. They're some of the staff and proprietors who make America's biggest city feel like a small community.

People who have thought of me out of the blue, and even more out of the blue did some act of kindness. 

Readers. That means you. Every single time I hear anyone spent a second reading something I wrote, I am touched. And often surprised. 

Clients. 

Advertisers. 4C Insights, thanks for being so supportive of this outlet. 

Every single introduction someone's made. I write these down. I remember. I make myself remember. 

The opportunity to pay it forward - to get someone a step closer with a job search, a client, or a product or service they need.

Teachers.

Recruiters. Especially those who take the time to understand the candidates they're considering, or who share feedback on a search process. They have such a thankless job.

People who've been on my team. Mike B. Alison. Mike G. Nina. Kate. Zena. Adam. Erica. Morgan. Leo. Josh. Lindsay. Brent. Simone. Jad. I've learned so much from them.

People whose teams I've been on, directly or more broadly. Giovanni. Sylvia. Cerelle. Geoff. Mark. Sara. Larry. Ann. Sarah. Bryan. Matt. Peter. Jaron. Many of them continue to inspire me, and I still draw from their mentorship and leadership. 

That there are too many people to thank.

New York City.

Cities. 

Debbie, Little (there's always a place in my heart for her).

LEGO.

Allbirds.

Paige jeans.

A free press.

Sewage systems. Since I was in grade school, I've loved the idea of time travel but never wanted to live in an age before modern plumbing.

Amazon. The convenience and shopping thing. Not sure yet about the New York HQ2-3 thing. 

Delta. Emirates. Marriott. Businesses that make the world smaller.

Tour guides.

Truth to power, and those willing to speak it.

Truth to friends, and those willing to speak it.

Water. Potable water. Ice.

Pellegrino.

Audible.

Kindle.

Lyft.

Authors.

Writers.

Sabbath. Not in any strict religious sense. The idea of it though - that we need to stop what we're doing, unplug, reflect, and spend time with others. 

Making myself reflect on gratitude is what I'm making of myself this week. What are you making of yourself? And regardless of whether you're American, what are you thankful for? I'd love to hear it, even just one thing.

Happy Thanksgiving.

David

--------------------------------------------------
BROUGHT TO YOU BY...
--------------------------------------------------

YOUR AD HERE
Because you care enough to send the very best.
If interested, inquire within.
http://sponsor.media
 
--------------------------------------------------
LEARN. TRY. SHARE.
-------------------------------------------------- 


GRITTY BY DESIGN
I love this story about how Gritty, the Philly Flyers mascot, was born. This should be one of the Cannes Lions Grand Prix contenders (don't ask which category - maybe all of them) for how to build a brand practically overnight. I'm not a hockey fan, and despite lots of family being from Philadelphia, I'm a New Yorker so I can't root for any Philly sports teams. Still, once I started seeing the mascot pop up on Twitter, I had to keep following its antics. I can name all of one current hockey player (Henrik Lundqvist) and two former ones (Wayne Gretzky and Mark Messier), but I can get on board the Gritty train. What a brand.
https://www.adweek.com/creativity/how-the-flyers-created-gritty-the-internets-most-beloved-mascot/
Can't get enough Gritty? Join the first-ever Grittycon! See below under Events.

A SEED OF AN IDEA GERMINATES INTO A PODCAST
If I mention Leo Morejon here more than others, I can't help it. Beyond him being a class act, I worked with him three times over, so we're serial collaborators. I had to share this blog post he wrote, as he describes how he started his podcast, with a ton of tips on everything from equipment to audience development. Those who are considering podcasting or dabbled with it will appreciate this one. Also useful for the likes of Leo: this podcaster gift guide via TechCrunch.
http://buildandinspire.com/the-build-inspire-podcast-is-live-how-it-got-started-lessons-learned/

ROLL YOUR OWN JOB TITLE
At 360i at one point, I had a chance to make up any job title I wanted. For a year or so, I was Director of Emerging Media and Innovation, and then my boss and I separately came to the same conclusion that it seemed ill-fitting for only one person at a supposedly (and actually) innovative agency to have "innovation" in their title. I had considered some weird ones, my favorite one being "dragoman" - an exotic, Imperial-sounding term for a translator or interpreter. It's still one I'm tempted to use sometime, as it best describes what I do. There are 13 people with such a title on LinkedIn now, including just one in the US (and he really is a language interpreter at courts and conferences). Maybe it's time? As for the guy quoted at the end of the WSJ piece who's in his 40s and used 'PR ninja' as his title "to be a little creative," 2004 called and wants its creativity back. Congrats on the press, I guess, but that's one of the saddest quotes I've read in print in some time.
https://www.wsj.com/articles/who-wants-to-be-a-ninja-job-titles-get-a-rebranding-1542204005?mod=djemCMOToday

AFFILIATE MARKETING AS A BLACK FRIDAY STUNT
Well, this is... different. I like this Burger King idea as a marketing stunt designed for marketers. For better and worse, it feels like an online advertising lesson for shoppers. And then the reward is getting some coupons in the mail. How quaint. There's also the risk of irritating some consumers who don't qualify for the coupons due to some attribution issue (eg they already had a Walmart.com browser tab open, so they don't qualify for the referral). 
https://whopper-shopper.com/pages/home
 
--------------------------------------------------
EVENTS
--------------------------------------------------


Want to include your event below? Just reply with the details.

THE REALITY MIXER
December 1
Los Angeles, CA
I love Tameka's work, and this should be a great addition to LA's event calendar: The In.flux Reality Mixer is a pop-up innovation lounge, blending TED-style talks with immersive technology demos and a digital art installation. Speakers and attendees from across advertising, VR/AR/AI, academia and entertainment will gather to learn, network and get creatively inspired. It's the first of a series of events produced by long-time conference programmer Tameka Kee (eMarketer, Digital Summit, ad:tech, etc.) who is offering Serial Marketer readers a special discount (use code SERIAL for 20% off).  
https://www.theinfluxlab.com/ 

ADTECH.CONNECT
December 5
NYC
These are some of my favorite local events. This month's features Warren Zenna, President US, Location Sciences; Joel Wright, President & Founder, #Hashoff; Mike Teitelman, CEO & Founder, Trapica; and Ahmet Tosen, CEO & Founder, Poltio
https://www.eventbrite.com/e/nyc-adtech-december-5-2018-tickets-52030327109 

CES 2019
January 8-11
Las Vegas
I may return for my 13th straight year and am open to ways we can collaborate there. Registration is now open. Are you going?
http://www.ces.tech

GRITTYCON
Q1 2019
Philadelphia, PA
Need your Gritty fix? You better. Because Grittycon is coming. I mentioned #Grittycon on Twitter in connection with the aforementioned Adweek article. Then Caroline McCarthy said she would keynote. And now she's co-chairing it, and keynoting. Don Steele chimed in with his own contribution; he's a definite. Within 10 minutes of that tweet, we had a website up. A few minutes later, we had a functioning Mailchimp list (now with 50+ subscribers). The next day, we had an inquiry from the Washington Post. I don't have all the details yet, but I'm pretty sure that this is happening. While we will be charging for it, Caroline and I are doing this because, well, we need to do this, so we will keep the price as low as possible so that everyone who wants to get marketing inspiration from Gritty can attend. 
https://grittycon.com/

BOLD AWARDS
Submissions: globally through February 20
Event: April 5, Venice, Italy
The Crowdsourcing Week BOLD Awards, showcasing innovative businesses and individuals, will be a rewarding event for amazing projects, individuals and companies. After submitting your project, our team will review it within 1 week. If your project is accepted, it will appear online and votes will start on Jan 10th. Submissions are open and will be closed on February 20, 2019. Submitting a project will be completely free until January 1st, 2019.
https://bold-awards.com/

--------------------------------------------------
JOBS
--------------------------------------------------


New jobs are listed at the top, and older ones are phased out. Reach out to me if you want introductions or any additional information. And let me know if you have other job postings you'd like to share. The newsletter does work; in October, someone reported that she landed a job through one of these postings.

LOCALIZE
VP Marketing
NYC
Via a friend who sent this my way: "This is the opportunity of a lifetime for a seasoned marketer who wants to build a global brand that will be synonymous with real estate. There are few products who's core value proposition and capabilities inherently offer opportunities for "marketing as a service". You will be supported by and partner with senior leaders who have deep experience in marketing and mar-tech. We are looking for an experienced Marketing leader with a proven record of creating marketing strategy and delivering results for B2C companies. The ideal candidate knows how to develop a creative and media buying strategy AND relishes getting their hands dirty -- we are a fast-moving startup that’s growing quickly."
https://www.comeet.co/jobs/localize/33.00F/vp-marketing-us/F2.B04

ZEGURO
Growth Marketing Lead
San Francisco
Via Slack: "West Coast marketers: Zeguro.com just closed a $5 million seed round, but we still need a long-term marketing person (Director/Sr. Director ideally) to drive growth. Think of this as D2C in B2B." Apply below, reach out to the hiring lead in Slack, or reach out to me for an intro.
https://angel.co/zeguro/jobs/414935-growth-marketing-lead

SUZY
Customer Support Manager
NYC
I know a lot of folks there if this is of interest: "Suzy is a human intelligence platform that helps organizations make better, more informed decisions…faster. As a Customer Support Manager, you will be responsible for answering email and chat inquiries and helping to troubleshoot and solve problems with our members and clients. You will be primarily responsible for communicating with our member base but will have more opportunities to interface with clients over time."
http://jobs.jobvite.com/careers/suzy/job/ojaQ8fwb

ALIX PARTNERS
SEO Specialist (Part-Time Contractor)
New York, NY
Via the community: "In this critical role on AlixPartners’ global Digital Marketing team, you will manage and optimize our SEO activities, with the aim of improving our rankings and share of mind. You will use our SEO management and website tools (Conductor Searchlight, Google Analytics, and Umbraco) and utilize your knowledge of SEO best practices to position us for success, ensure our reporting is set up properly and execute the day to day SEO activity."
http://jobs.jobvite.com/careers/alixpartners/job/oLyT8fw4?__jvst=Internal%20Referral&__jvsd=sb5JPhwA&__jvsc=email&bid=nN1MfHw1

FOR DAYS
VP Marketing
New York, NY
I can refer you here, or click the link below: "For Days is an eco-conscious subscription-based clothing company that is changing the future of fashion! Their mission is to eliminate clothing waste by creating the first ever closed-loop fashion brand. Starting with 100% Certified Organic products, members have constant access to fresh styles and For Days recycles all of their old products. Zero Waste. Zero Risk. For Days is creating the commerce model of the future! For Days is looking for their first VP of Marketing to drive their multi-channel marketing strategy with the goal of driving significant, intelligent member growth and long-term value. The ideal candidate is a thought partner and executor who will draw on experience and data-driven insights to build their marketing engine!"
https://app.huntclub.com/jobs/715/share?code=4f8b83

RALLY RD
Strategic Partnerships Lead
New York, NY
I can refer you here, or click the link below: "Rally Rd. is an app for buying and selling equity shares in classic cars. They are taking a high value asset and making them accessible to everyone! This is the perfect role for a hustler with experience landing big deals and partnerships with companies that are household names. They will be responsible for developing and leading Rally Rd.'s strategic channel partnership initiatives with organizations of multiples sizes in multiple industries - both consumer and enterprise. The Strategic Partnership Lead will work closely with the executive team and various team leaders to identify and develop strong, mutually beneficial relationships with companies that have strategically compatible areas of expertise.  Responsibilities include planning, executing, and maintaining a variety of large-scale business development initiatives to bring value to existing customers and leverage the customer base of like-minded partners."
https://app.huntclub.com/jobs/727/share?code=4f8b83

SECTION 4
Data Journalist
NYC
We are looking for data journalists to join our content team to produce thoughtful and inspired data-driven stories and analysis. The perfect applicant would be a motivated team member, passionate about data and about telling stories that typical journalists don’t have the depth or insight or discipline or courage to tell. We will use information graphics to accompany our audio narrative and visually capture our business insights.
Examples of the type of work we are looking for can be found here. Target: 1-3 years of experience in journalism, with collegiate studies in applied statistics. Section4 is a new business media company that delivers data-driven journalism and insight via video and audio. 
Send resume and portfolio link to Kenn Peters, kenn (at) section4.com

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COMMUNITY UPDATES
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Mitch Kapler writes: "Something I've been thinking deeply about lately. If a CMO was to ask me what playbook they need to use to win the future, I'd show them this." Read his thoughts, with the accompanying diagram.
https://www.linkedin.com/feed/update/urn:li:activity:6468515964949458945/

Dan Lewis is running a Kickstarter crowdfunding campaign for his new Now I Know channel on YouTube.
https://www.kickstarter.com/projects/dandotlewis/now-i-know-the-youtube-channel?ref=hero_thanks

Valeria Maltoni offers a rich analysis of "the relationship of value and influence" relating to Facebook's crisis.
https://www.conversationagent.com/2018/11/value-and-influence.html

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THE FOOTER YOU WON’T READ
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