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SERIAL MARKETER WEEKLY
Issue No. 17: THE TORTOISE WINS AGAIN
From Serial Marketer: "The Cutting Edge of Marketing”
serialmarketer.net
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"Thank you so much for your thoughtful note!!"

That message that I received yesterday didn't arrive in response to an email.

It was an email that I received in response to something markedly different: a thank you note that I sent in the mail. With an envelope. And a stamp. And handwritten - well, kind of (a robot helped with that). More on that in a minute.

After wrapping up my previous job, I've been going through a lot of what feels like mid-year resolutions. This included launching Serial Marketers, something that was on my wishlist for years. I also tried returning to a more analog tactic: snail mail.

A few times this summer, instead of just e-mailing someone a note of thanks or thanking them over the phone or in person, I've sent letters. It's one of those habits I've always wanted to practice more, especially as a writer, and yet have barely done over the past 15 years.

For this batch, I dusted off my Bond account, which allows you to customize stationary before sending a personal note. I added the Serial Marketer logo to the back, added the phrase "Serial Salutations" to the top of the front of the card, and then included my name and website at the bottom. The body of the card then has the message.

Bond, whose offices I had the pleasure of touring a couple years ago and is now part of Newell Brands, uses machines that simulate various handwriting styles and fonts with real pens writing on high-quality paper. I picked a font and style that was somewhat messy but still nicer than my own (pretty much anyone's handwriting is nicer than mine, which borrows far more from my parent who's a doctor than my other parent who's a former schoolteacher). The hardest part is always figuring out what to say. 

Bond isn't cheap compared to alternatives, but they are so focused on quality and personalization that I keep winding up returning to them. There's the emotional appeal too; I spent some time getting to know Bond, and their founder and CEO Sonny Caberwal is one of the more impressive entrepreneurs I've met over the years. After I sent the first card this summer, I pre-paid for 10 credits, and perhaps I'll get into enough of a habit to pre-pay for more once I use those up. 

It's so satisfying to go slow. Some messages need to be sent right away; a prospective employer or customer may wonder why they haven't heard from you in a week. I tend to use Bond to complement an email rather than replace it. 

Even with Bond, I need to go even slower. When I returned to the site, I noticed I had a typo in "Salutations." I was mortified. I hit "send" too soon, even when sending a physical card.

The recipient was kind enough not to notice or not to mind. I'm learning too - how to go slow, and then slow down again.

Feel free to take your time in responding to this: what are you making of yourself? (An email response is just fine anytime.)

David

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BROUGHT TO YOU BY...
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4C INSIGHTS
Our latest report analyzes $250 million+ in advertising spent through 4C in Q2 across Facebook, Instagram, LinkedIn, Pinterest, Twitter, Snapchat as well as linear TV brand rankings. 
www.4Cinsights.com/StateofMediaReportQ22018
 
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LEARN. TRY. SHARE.
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GDPR:CCPA::ADTECH:SOL?
Davis & Gilbert partner Gary Kibel penned a thoughtful column in Ad Exchanger, "Should Ad Tech Panic over the California Privacy Protection Act Now or Later?" His answer is essentially that it depends on how some of the act's provisions are defined. Read his whole take though.
https://adexchanger.com/data-driven-thinking/should-ad-tech-panic-over-the-california-privacy-protection-act-now-or-later/

IS MASTODON EXTINCT YET?
Come on, they're naming the latest social network craze after something fossilized? Founders are making these headlines too easy. Last week, Product Hunt wrote, "Open-sourced Twitter-alternative Mastodon claims 170,000+ users, who join community-owned and operated servers that run the same open-sourced software (no blockchain required). With no ads (or algorithmic feed!), the site promises to allow users to 'put social media back in your hands.'" I registered and promptly forgot about it. Meanwhile, Kelsey shared a Twitter thread in Serial Marketers about the security issues with Mastodon that are expected to get worse.
https://mastodon.social/
https://mastodon.social/@dberkowitz

RUN A WEBSITE AS A DESKTOP APP
I'm usually impressed with how Mailchimp works, and they give a ton of value with their free version. As I started using Slack so much more as a desktop app, I started to wish Mailchimp had something similar so I could treat it like its own application, not just a tab in my browser. This article shows how make any site a quasi-desktop app. Note that in Chrome, the selection says "create shortcut" rather than "add to desktop" but does the same thing.
https://windowsreport.com/run-website-as-desktop-app/

FEATURED NEWSLETTER: PARQOR
So much of my media consumption is from newsletters right now, so I'll start featuring noteworthy newsletters here. I'll kick it off with PARQOR, a newsletter I wound up sponsoring when I was with Storyhunter. Via their site: Every Sunday evening Andrew Rosen curates five articles from the past week for a newsletter about the digital video supply chain (one article per each step of the supply chain). Andrew offers commentary focused on the business implications of a story - what a writer is either suggesting, or simply missing, about the story they have reported.
https://parqor.us9.list-manage.com/subscribe?u=d8f4c755070e2a9fcdd762670&id=d61777d6c4

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UPCOMING EVENTS
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With some upcoming events, you'll find exclusive codes below. I don't require this for sharing events here, let alone in the Slack group, but if you have a relevant event and want to extend an offer to the community, please reach out. 

NEW YORK MEDIA FESTIVAL
October 4-5
New York, NY
This event is really several in one, covering music, games, TV & video, and rights tech. I'll be moderating a panel on voice-activated AI for media and entertainment.
https://www.mefest.com/

[NEW YORK] KNOW GO
October 10
New York, NY
I will go to pretty much anything Scott Galloway keynotes, and then bring a lighter to wave in the air during the 'fifth horseman' part of his speech. They have a fantastic lineup, and exclusively for you, if you use the code SerialMarketers2018 and register before the end of August, you get 50% off. 
https://www.nyknowgo.com/

COMMUNICATIONS WEEK
October 15-19
New York, NY
Kite Hill PR is back with another round of their annual Communications Week, with the theme of The Workforce of the Future. As always, they have a mix of paid and free events, including the PRSA Tri-State conference and some shorter events open to all. They always put a lot of thought into their programming; I've been going for years.
http://www.commsweek.com/

DPAA VIDEO EVERYWHERE SUMMIT
October 30
Hailed as "the largest one-day media event of the year," hot topics include multi-screen marketing, location data, and new media models. Brands and agencies can attend for as little as $150, and I'm looking forward to attending.
https://www.videoeverywheresummit.com/

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JOBS
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As I publish more frequently, I'll add new jobs at the top and phase out older ones. Reach out to me if you want introductions or any additional information.

SUZY
VP Marketing
New York, NY
I've worked with their CEO and a lot of the team, and it's a fantastic crew over there. Via Anthony in Slack: Suzy is looking for a VP Marketing. SaaS, demand generation, event marketing, conversation funnels, ROI analysis, etc. 
http://jobs.jobvite.com/careers/suzy/job/oTK77fwB?__jvst=Job%20Board&__jvsd=Slack_-_Serial_Marketers_Group

ARKE
Marketing Automation Specialist
Atlanta, GA
Responsible for management and operation of marketing tech and automation systems, including Marketo, to optimize lead nurturing processes through email, content, and social channels.
https://www.arke.com/careerportal/index.html#/jobs/60
See Serial Marketers for a direct contact

[NAME HIDDEN]
B2B Growth Marketer (PT)
Via Slack: I know someone looking for a part-time B2B growth marketer for his startup, a SaaS CRM for the global freight industry. He's looking for someone experienced in marketing automation  who can hook up their email and marketing campaigns to capture and nurture leads.  It's a small project to start, but fun team and can be located anywhere. If anyone is interested, or knows someone who might be, email me.
Reach out to me for contact info, or find it in the Slack #jobs group

The A TEAM
Senior Account Executive
New York, NY
Via Serial Marketers from Rick Krisburg: The A Team, a NYC-based Integrated Marketing agency, with prominent clients, seeks to add strategic and creative Senior Account Executive to our team.  This position is responsible for the day-to-day management of key agency accounts. The successful candidate will have a minimum of 3-5 years of account management experience at a marketing agency. We are looking for a candidate with strong communication skills (written, verbal and presentation), the ability to work on multiple businesses, strong organizational skills and the ability to view things creatively. 
Contact: rkrisburg (at) ateampromo.com

TRUST METRICS
QA / Scorer (PT, jr role)
I love what Marc and his team are doing, and this can be useful for a recent grad trying to enter and learn about the ad industry: We are looking for a part-time QA person / expert scorer to join our team at our NYC office. This person would provide expert ratings to various websites and mobile apps to help train our algorithms as well as helping to build out custom contextual site lists for various brands / advertisers.  Work would start as part-time, but can easily expand to full-time or salaried position.
Reach out to Marc Goldberg, CEO; You can find his email in the Slack group, or I can provide it

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WANTED
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Here's are requests people posted lately in Serial Marketers. Even if you don't join the Slack group, email me recommendations, and I will get them to the right people.

JS: Looking for a recommendation for a small boutique social media agency or team in NYC that can take over and elevate the social presence of a cancer-related non-profit. It's a great org and needs some serious social love. But also a non-profit and can't pay a ton. I'm helping the founder find the right solution. 

CS: This coming Fall 2018 semester, I teach a few Graduate and Undergraduate classes at NYU, Pace, and Brooklyn College (Marketing, Advertising, Marketing Research). I try to give real cases to my students for a semester project. If you know a business that can benefit from my students here are some guidelines.
1- It has to be an established business
2- I prefer those based in the Metro NYC (but it is not a must)
3- The business needs to meet once (at the business place or conf call) with the students to explain them the problem you want to solve or what is their challenge.
Let me know if you want more info. Worst case scenario you will receive free valuable research and some (sometimes) good ideas.


AS: Anyone in this community have any connections at Cards Against Humanity? 

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THE FOOTER YOU WON’T READ
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Thanks again to 4C Insights for their support of this newsletter and of serial marketers everywhere. 

SEND NEWSLETTER FEEDBACK:
David Berkowitz, editor
david@serialmarketer.net

JOIN SERIAL MARKETERS ON SLACK
www.serialmarketers.net


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(c) 2018 Serial Marketer
 
PS: Thank you so much for reading this.
 
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