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SERIAL MARKETER WEEKLY
Issue 70: "Culture is Kol Nidre." -Jeff Bezos
From Serial Marketer: "The Cutting Edge of Marketing”
serialmarketer.net
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Please be seated.

I had a dream while I was traveling through Montana this summer, and now is the right time to share it.

In the dream, I was in an office talking to Jeff Bezos. 

Then, Jeff (in the dream, we were on a first-name basis) said to me one of those lines that shocked me.

Jeff Bezos, the man of my dreams (literally), said to me, “Culture is Kol Nidre.”

Whoa.

I woke up and wrote this down. I had to process this. What did he mean?

Did Jeff celebrate Yom Kippur, the annual Jewish Day of Atonement that starts with the Kol Nidre (pronounced 'Nidray') declaration that annuls all vows made before God?

What could others learn from this wisdom he wanted to share with me?

Here is what I think Dream Bezos meant:

Culture is often an afterthought. It’s what tends to come at the end of a long process of starting a business. It’s not in the business plan. It’s not in the pitch deck. It’s not something discussed with prospects or clients, and it is often hidden from them.

But culture is formed at the beginning. As soon as there’s a company, or even the seeds of it, there is culture.

Each year, when it’s time for Kol Nidre, each person (of that faith) must make a choice to chant or read or listen to it.

Culture is the result of many choices too. Even when it feels emergent, it emerges from countless choices made by those who come together to form an organization.

Kol Nidre is written in Aramaic, a language few today can understand.

Culture is also coded in a language that’s difficult to understand. It is easy to put slogans on a wall or bring people out to a happy hour. It is very hard to figure out how culture develops and how everyone who is part of an organization perceives it.

Kol Nidre looks forward, annulling vows made in the year ahead.

Culture looks forward, creating bonds and destroying others among a team with implications that can last for years.

Kol Nidre acknowledges that people are prone to making mistakes. We are fallible, so we need to exempt ourselves from our sins to come.

Culture itself rarely forms smoothly. It’s neglected. Promises are broken. But by merely remembering that it is a priority, then culture can survive some missteps.

Kol Nidre must be declared again every year. Do your actions align with your declarations?

Culture also must be refreshed and reevaluated. Do your actions align with your declarations?

"Culture is Kol Nidre."

You nailed it yet again, Jeff.

And let us say,

Amen.

And let us ask,

What are you making of yourself?

David

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LEARN. TRY. SHARE.
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CAN DESIGN THINKING SAVE THE WORLD?
Aaron Travis wonders whether Design Thinking could be used to reduce the frequency of mass shootings. I'm not optimistic about the situation getting any better, but the thought process here is brilliant.
https://uxdesign.cc/mass-shootings-are-a-design-problem-2e8d99323702  

BUT DOES IT WORK FOR DOUGHNUTS?
Perhaps you've caught Philadelphia's ad campaign about turning any food into a bagel by putting a hole in it and spreading cream cheese on it. (There is no way to talk about this without it sounding horribly dirty.) To the brand's further credit, they also created a bagelizer, or something like that, and it at least was on sale on Amazon but is currently out of stock.
https://www.fastcompany.com/90404924/turn-food-into-bagels-with-philly-cream-cheese-hole-machine  

READY, SET, RO
Aaron Harvey of Reay Set Rocket - whose work I've respected for years - talks to Adweek about how he transitioned from the music business to the agency business. He has more recently launched mental health initiatives. 
https://www.adweek.com/agencies/how-a-musician-on-the-front-lines-of-social-media-co-founded-an-agency/  

THE PROSPECTS FOR D2C
I talked to iProspect CEO Jeremy Cornfeldt for MediaVillage about why they acquired a D2C agency and what brands can learn from them. Some interviews are tough if the subject is just trying to get their talking points in, but Jeremy was more fun and had a lot to say about the field.
https://www.mediavillage.com/article/iprospects-jeremy-cornfeldt-what-brands-can-learn-from-the-d2c-boom/  

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EVENTS
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Want to include your event below? Just reply with the details.

COMMUNICATIONS WEEK
October 14-18
New York, NY (also London, UK and Hamburg, Germany)
I've loved these events over the years and look forward to joining in NYC. And you get a code for this already-reasonable event:
Communications Week 2019 is returning to New York, London and Germany on October 14-18, 2019. This year’s conference will take on VALUE in PR, marketing and media. Now, more than ever, the PR, media and marketing industries are being called into question by key stakeholders. The value of each practice has been challenged over time and as we head towards 2020, a new approach is expected. As a result of increasing pressure and marketplace demand, we need to prove the value of our work in new ways. 
Join us to push the PR, Marketing and Media Industries Forward. Serial Marketer readers get 20% off when they use code: SERIALMARKETER. Buy tickets:
https://www.eventbrite.com/e/communications-week-new-york-tickets-63485031438

SOCIAL MEDIA STRATEGIES SUMMIT
October 15-17
New York, NY
This should be a fun event that's packed with brand-side speakers from OXO, S'well, Jack's Links,
Bristol-Myers Squibb, and so many others, plus some strong agency execs. I'll be speaking about "New Social Media Platforms and Products Marketers Need to Know About" while emceeing some tracks. Want to join? Use a special 15% code: SERIALMARKETER15. And be sure to register before September 19 to take advantage of early-bird rates.
https://socialmediastrategiessummit.com/new-york-city-2019/

FIRST WEDNESDAYS
November 6, Royalton Park Avenue (29th St)
New York, NY
After a trial run right after Labor Day, Serial Marketers is teaming up with First Wednesdays to bring back this long-standing tradition in NYC. Every month, we'll meet at the penthouse bar from 6-9. While Zack and Rachel will post the event links on Facebook, if you want the recurring invite on your calendar, just let me know, and I'll add you to it. 

SXSW: PLACE BY DESIGN
Deadline to enter: November 22, 2019
Event: March 11, 2020
Austin, TX
Attention Designers! Place by Design is a pitch competition aimed at showcasing innovative and invigorating design in the public sphere. Urbanists, artists, architects, and designers have the opportunity to present their scalable solutions for improving our shared landscape. Reach out to Brian Wallace bwallace@nowsourcing.com if interested and for a code to get the entrance fee waived. 
https://www.sxsw.com/place-by-design/

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JOBS
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Reach out to me if you want introductions or any additional information, and let me know if you have other job postings you'd like to share. There have also been many job updates within the Slack community, so if you're part of that, be sure to check the #jobs channel for more. 

Also, Kelly at Searchlight has some marketing, client service, sales, and other roles open - see her listings https://searchlight-inc.workable.com/ . You can apply there and use my name as a referral source.

APIARY DIGITAL
Client Strategy Consultant
NYC
Via Sharon in Slack, here's the overview: "You genuinely enjoy solving client problems and helping teams succeed. Asking critical strategic questions to keep people focused on client goals and achieving stellar outcomes is your jam. You’re also an excellent example to others in the collective when it comes to living your own story while growing your career with Apiary."
https://apiarydigital.com/for-consultants/client-strategy-consultant/

NEUSTAR
Senior Product Marketing Manager
NYC
Via a friend in the Slack group: The Sr Product Marketing Manager, Marketing Solutions will play a critical role developing the go-to-market strategy for the business, including amassing competitive intelligence, developing solution-specific strategies and building integrated execution plans.  The Sr Product Marketing Manager is a critical cross-functional role, serving as a strategic driver and partner to the product, sales and marketing teams, responsible for the overarching strategy to meet the business objectives of Neustar Marketing Solutions.
https://neustar.wd5.myworkdayjobs.com/en-US/neustar-careers/job/New-York-New-York/Senior-Product-Marketing-Manager_R-2304

IMAGETHINK
Director of People & Operations
NYC
Have you seen someone live-sketch a conference session on a giant board? If they were amazing, they were probably with ImageThink. Now, you can join their team. This is also one of the best job descriptions I've read in its attention to detail, and the illustrations don't hurt either.
https://imagethinknyc.app.box.com/s/zhdfqbdkci4bo022q9xc27kwnzvqwom3  


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(c) 5780 Serial Marketer
 
PS: Thank you so much for reading this. Please tell me if you caught the Easter egg here - and yes, irony noted for calling it an Easter egg.

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