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SERIAL MARKETER WEEKLY
Issue 124: Pessimistic Plea, Optimistic Offer
From Serial Marketer: "The Cutting Edge of Marketing”
serialmarketer.net
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I have two themes this week instead of one, given how much I want to get in before taking a break for the holidays in a few weeks.

First comes something a little darker; you can skip ahead to the feel-good part just a bit further down if you like.

Pessimistic Plea

A friend of mine jokingly asked on Facebook who's going to the Consumer Electronics Show (CES) this year, as it normally attracts more than 150,000 people in Vegas in January, including too many ad execs.

I responded, "Ad industry execs count as first responders and essential workers, right? We'll all have the vaccine by then."

It's funny because it's untrue.

Beyond many people in the ad industry who should be a priority for a vaccine based on other criteria such as age or a health condition, I started thinking about who'd qualify less than a marketer or ad industry professional.

I can't say it was the most uplifting thought. Who is less essential?

This year, one can argue marketers are more essential than ever. Countries that marketed policies of social distancing and mask-wearing have been able to return to varying levels of normalcy even without a vaccine available. 

Our country seems to include more people than ever who will only be persuaded by the idea that riles them up the most. It's like we used to have all these folks who preferred Coke but would sometimes reach for a Pepsi, and now they'll only believe the most outlandish claim that fits their worldview, like that Coke causes polio (Narrator: "It doesn't").

What I'd love for us to think about is how marketers can become more essential in the year ahead. How can we all, in our own way, be forces for good and make choices that add to greater respect for our profession? Behind every great idea -- the world is round, the Golden Rule, Fruity Pebbles -- there are great marketers.

I still would put any doctor or teacher or cop or sanitation worker above any healthy, low-risk member of my Slack group, but marketers are essential in our own way. Our lives may not be on the line, but the lives of the people our clients are trying to reach may be.

Optimistic Offer

How can I be helpful to you?

I saw someone diagram this information in a Google Slide that was shared on Twitter. I misplaced the post but loved the idea. Let me know if you saw something like this so I can give proper credit.

As a connector by both trade and hobby, I get more requests than others from people asking for assistance of some sort. I loved the idea of creating an FAQ, especially since I've already created resources that many people don't know about. 

This led to my new spreadsheet: http://bit.ly/howdavidcanhelp

It's even color-coded. You're welcome to share it with others.

I'm sure I'll add more to it, but it's a start. If there are other ways I might be helpful that aren't listed here, I'd love your ideas. 

Of course, as a reader, you're up to speed with much of this already. Thank you for reading this. 

David

PS: Want to make even more meaningful connections before the end of the year? Come to First Wednesday tonight at 6pm EDT (virtual, of course) or our Upstream events December 3 (tomorrow) or December 17.

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BROUGHT TO YOU BY... TALKWALKER
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2021 Social Media Trends: What the Experts Say

Power up your marketing strategy and discover the top ten trends that will matter most next year. Download the #SocialMediaTrends2021  eBook, filled with expert advice from 70+ industry leaders. 
https://bit.ly/35etu4Q

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LEARN. TRY. SHARE.
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A FLY COMMUNITY PLAYBOOK
Flybridge created a useful playbook for creating and managing communities. The sources they interviewed are terrific, and I look foward to reading this in depth.
https://communityplaybook.flybridge.com

Thanks to Michael BrowneMichael Marzano, Claudia Strauss, E.B. Moss, Candice Grobler, Keren Unrad, Jaimee KniffenChris GorgesDon Steele, and Rachel Pasqua for spreading the word about the newsletter recently.

Here's your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.page/serialmarketer to see how you're doing. 

<<RH_REFLINK>>
Share via: Email | Twitter | Facebook | LinkedIn

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EVENTS
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Please send over any events you're hosting or attending, and I'll add them to the list. All events below are virtual, and all times are EDT.

SERIAL MARKETERS SPEEDUPS
December 3, 12pm (tomorrow!)
December 17, 12pm
Join the virtual 1:1 rapid-fire speed-meeting event to connect with fellow Serial Marketers, hosted on the Upstream app. 

SERIAL MARKETERS SALONS
Tuesdays, 3pm
RSVP on our private Meetup (request access if you're not there)
-12/8: The Real Meaning of Community with Bilyana Freye, Co-Founder and CEO, Orbiit
-12/15: Member Holiday Extravanganza featuring guests from throughout the year

THE FUTURE OF MARKETING ROI
December 2
1-2:30pm
Are you ready for the seismic changes to media consumption, advertising spending and identity changes accelerated by the pandemic? You will be. Presented by Research Wonks and DISQO.
https://www.disqo.com/events/advertising-measurement-next/

FIRST WEDNESDAY (TONIGHT!)
December 2, 6pm
First Wednesday keeps going strong. We have dozens of people RSVPing for this fun NYC tradition led by Zack Rosenberg. Len Bilello might even by you a drink.
https://www.meetup.com/Serial-Marketers

SOCIALFRESH CONFERENCE 2020
December 8-10
Social Fresh is for social media marketers and business owners. Attendees return year after year for inspiring and actionable training, presented by the smartest folks in the industry. The experience is world-class, the marketing lessons are always fresh, and you’ll leave with a path to move your social media to the next level! Attendees include B2B and B2C companies, Fortune 500 brands, Agencies, Small Business Owners, Government, Finance, Higher Ed, Retail, and Nonprofit.
https://conference.socialfresh.com/social-fresh-2020-live-conference-pass/myn4m

SXSW ONLINE
March 16-20
I'm not sure if Stubb's delivers to me, but I'll be seeing if they can capture any of the magic with the online festival. "Register today to take advantage of the unique opportunities this event has to offer, including keynotes, Conference sessions, Music Festival showcases, Film Festival screenings, world-class networking, and the unexpected discoveries that are always a part of SXSW, all in a digital setting."
https://www.sxsw.com/attend/

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BROUGHT TO YOU BY... THOMPSON & PRINCE
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Thompson & Prince (www.thompsonandprince.com) solves creative problems and business brand foundations for early-stage startups and growing small businesses. They offer the following services:

-Naming / Nomenclature (Company & Product/Service)
-Logo Design / Visual Identity / Brand Guidelines
-Brand Strategy / Positioning / Messaging
-Marketing Collateral 
-Website Design & Development 
-Connections to a curated network of agencies & consultants 

To support the startup and small business community, their project minimums remain at a much-reduced $1,000. Email chris@thompsonandprince.com if you'd like to learn more!

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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. Here are some great opportunities shared there or sent to me directly.

Thanks to Yuval Yarden for this batch of jobs:

Petal

Curacity  Maven  Tailwind

On to other posts:

(MAJOR MEDIA COMPANY)
NYC or remote
-Head of Media Studio
-Head of Creative Studio
I have a recruiter with two terrific job specs for a major NY-based media company. Check the Slack group's #jobs channel for more details and how to apply or get an intro.

EQUILIBRIA
Performance Marketing Leader
Remote
This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly. 

Hyper-growth mindset who thrives on iterating quickly with limited structure, the future Performance Marketing Manager has: 

  • 6-10 years of experience in eCommerce digital marketing
  • Demonstrated history of running and optimizing omnichannel campaigns to drive rapid new customer acquisition while growing average customer lifetime value
  • Experience in SEM, SEO, display, social, email, traditional/OOH, direct mail, etc. and should be comfortable managing budgets up to or in excess of $10M/year
Equilibria (“EQ”) is a premium, high-growth, direct-to-consumer CBD platform for women. We are dedicated to restoring balance to our community — physically and mentally — through our high-quality CBD products, personalized dosage support, and digital journey accompaniment. 

CARS.COM
VP Growth Marketing
This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly. 

With extensive media and performance marketing experience in an eCommerce or marketplace, the future VP of Growth Marketing has: 
  • 10+ years in a leadership role within marketing and/or growth with experience proliferating consumer-facing digital products and services
  • Strong ability to grow and coach internal “hands-on keys” marketing talent
  • Expertise in performance marketing – SEM, Paid Social, and SEO
Cars.com is a leading two-sided digital automotive marketplace that creates meaningful connections between buyers and sellers. Launched in 1998 and headquartered in Chicago, the company empowers consumers with resources and information to make informed buying decisions and enables advertising partners with innovative digital solutions and data-driven intelligence to increase inventory turn and gain market share. 

THE HONEY POT COMPANY
Chief Marketing Officer
This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly. 

Looking for: Proven success in developing and leading an end-to-end brand and marketing strategy in the consumer space, the future Chief Marketing Officer has: 

  • 10+ years of experience within CPG with D2C + Retail Experience (Ideally within Beauty, Health & Wellness, Food & Beverage)
  • Skillset of classically trained marketer: able to formalize brand pillars and brand architecture, owning product development from ideation through commercial distribution
  • Proven ability to scale a company from to exit within 2-4 years
  • Mentality of a go-getter, someone who can adapt easily, operate in a fast-paced environment, and roll up their sleeves to execute
  • The Honey Pot is a plant-based feminine care system, that provides women with a healthy alternative to feminine care that is free of chemicals, parabens, carcinogens, and sulfates. Our washes are gynecologist approved, clinically tested and pH balanced. Say hello to the future of feminine care.

CINTANA EDUCATION
Head of Global Digital Marketing
Remote
This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly. 

With 10-15 years of experience in the marketing arena, the future Head of Global Digital Marketing has:

  • Experience preferred in the B2C or services space (e.g. financial services, insurance, mortgages, etc.)
  • Ability to mentor, advise, and support affiliate universities with all aspects of digital marketing (inclusive of SEM, SEO, PPC, SMM, Content Marketing, Email Marketing, Influencer, and Affiliate Marketing)
  • Knowledge and calibre to lead customer acquisition through digital channels (inclusive of CRM configuration and analytics and sales force design and optimization)
  • Experience in developing, monitoring, and reporting on all relevant digital marketing budgets

CONEXIUM
Enterprise Account Executive
Dallas
This is from my friends at Hunt Club. If you're a good candidate for this, let me know, and I can refer you. The job is not listed publicly. 

Having demonstrated experience with strategic selling methodologies, the future Enterprise Account Executive has: 

  • Proven success in B2B Enterprise SaaS or Software business application sales exceeding a $1M+ quota - bringing in average deals of $200k
  • Has been able to drive sales cycles forward in their prior experience 
  • Can quickly articulate value prop and be an effective communicator
  • Experience navigating large/complex enterprise businesses and accessing the key stakeholders
  • Operates as a collaborator – does not have a lone wolf mentality
EIGHTFIVE PR
Graphic Designer
NYC / Remote
This is a great firm my friend Mark Lee shared in Serial Marketers: "We offer a unique opportunity for a graphic designer to help us develop and expand multiple brands as part of a startup studio. You’ll be working on multiple projects dependent on the needs of each client, with a focus on digital assets. This is a full-time contract position, with opportunity to transition into a permanent role on the client side."
https://angel.co/company/eightfive-pr/jobs/997608-graphic-designer

DUARTE
Digital Marketing Generalist
Remote
Via a friend who posted this in Slack -- find her there or I can make an intro: "This new Digital Marketer role will support long-term, sustainable revenue growth in our core markets by planning and deploying all inbound and outbound demand generation activities for Duarte and optimizing multi-channel campaigns for the best ROI. While this role will report into the Director of Marketing, it will collaborate with a range of teams within the company—including product, sales, customer success and operations—to understand business requirements, offer informed recommendations, and provide proactive and timely execution."
https://recruiting.paylocity.com/Recruiting/Jobs/Details/329725

Other job resources:

  • Ad Ops Online: Job listings for ad operations, programmatic account management, sales operations, and more.
  • Advisable: Get instant access to top marketing freelancers
  • AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
  • Built in NYC: Jobs at a range of levels and functions, as long as you're okay working in this quaint, backwater hamlet.
  • CareerList: Here's a form for companies hiring and a form for job seekers; here's the public list with tabs for both 
  • Content Writing Jobs: Content marketers, enjoy
  • Creative Women of Color: List yourself in the database and find talent, via Women Who Create
  • ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
  • GLG: Get paid to share your topical expertise; it can lead to some interesting conversations at a potentially decent hourly rate
  • Grace Blue Transitions: A portal for hirers and seekers with resources from this exec recruiting firm
  • The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
  • Hue: Amplifying voices of people in color working in marketing
  • Hunterz: A way for connectors to get paid to introduce startups to large enterprises
  • Lead5: A paid service for executive roles, plus intel on changes with companies and PE investments; you can try a risk-free weeklong trial to see if it's any good for your needs
  • Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
  • NYC Ad Jobs & Networking: A popular Facebook group
  • One Club for Creativity: COVID-19 jobs Board
  • #OpenToWork: There's a channel in Serial Marketers where you can share what you're looking for
  • Pangea: Where you can hire college freelancers (and college students can get gigs)
  • Pocit: A platform connecting people of color with jobs in the tech industry
  • Remotists: Remote startup jobs, chronicled weekly
  • Startup.Jobs: There's a section for marketing jobs
  • Teal Job Tracker: A free Chrome extension to manage and enhance your job search
  • TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
  • VC Job Boards: AlephEniac Ventures, PearSequoiaUnion Square Ventures
  • VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
  • Wanted: Wanted helps top talent in tech and marketing find a job at your desired pay. Plug in your salary, stay anonymous at first, and connect with companies that want to recruit you.
Do you run or enjoy other job listing sites? Let me know, and I'll share them.

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OFFERS (NEW SECTION)
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Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.

Secret
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.

Marpipe
Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)

Copysmith
Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).

Dokkio
Get lifetime access to this file management tech with three seats, all free. (Premium members get five seats; see the Slack channel for details and a custom link.)

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