Issue 26: 40 Lessons on My 40th Birthday
rom Serial Marketer: "The Cutting Edge of Marketing”

As you read this, as I'm now 40 years and however many minutes or hours old. I made my debut in the Bronx at 2:04am on that United Nations Day of 1978. I'm still grappling with the dual nature of being on the cusp of Libra and Scorpio, which seems to suit me (I'm also born in the Year of the Horse, in case any fellow Horse babies of the Chinese Zodiac are reading this).

Along the way, from my journeys spanning a backyard in Mamaroneck to the backroads of Mongolia, here are a few things I've picked up: 

Be nice to people.

Don't be a jerk.

Spend time with people you love.

Or at least people you like.

Pursue ideas just because.

Thank people. 

Once in awhile, or more, thank others on paper. Actual paper.

Don't beat yourself up over stupid little things. You won't remember most of them, and it's not worth the angst.

Beat yourself up over a few of the bigger ones if it'll help you not repeat a mistake.

Fight fire with a smile, or even a hug. As the headmaster of my daughter's pre-school likes to say, "They're not giving you a hard time. They're having a hard time."

Leave every room a bit cleaner or better than the way you found it when you entered.

Write stuff down. You'll forget it otherwise.

If you're a parent, write stuff down for your kids. They won't even remember it in the first place, especially from the early years.

Play the long game.



Make time to breathe and play.

Don't always let kids win.

Usually though, help kids win.

Eat dessert first. Sometimes. 

Or more than sometimes.

Views from the tallest towers or vantage points are almost always underwhelming. Never climb a tower for the views.

It still feels good to get to the top. Climb a tower for the climb.

Get in over your head.

But be honest about it - know that you're in over your head.

It's really hard to beat a Toll House cookie. Don't try too hard. 

Make, eat, and do what you love.

Fear is a really bad reason not to do something.

Convention is a really bad reason not to do something.

Periodically surprise yourself and the people who know you best (in some positive way).

If you returned somewhere - a building, a restaurant, a shop - ask people you see a second time their name. Try to remember it in case you're back there a third time.

Really, even if you don't feel like it, or feel that they deserve it, be nice.

Always carry a pen. Paper usually helps too.

Don't ask questions you don't want to know the answers to.

Sleep always wins.

Embrace things you loved at age 5 or 10 or 20. You don't always have to change. Love consistency.

Show up. 

If the floor looks clean enough, ignore the 5-second rule.

Laugh more. And loud.

Laugh at and with yourself.

Laugh with others (never at).

Enjoy doing something so much that you lose track of things. Like how many items are on your list.

Get to the source.

Admit when it's your fault.

Say you're sorry.

Always pad a few extra minutes. Or more.

Check your spelling.

Slow down at a yellow light. A green light is coming.

So that's what I've been making of myself the past 40 years, or a taste of it. And yes, the list is longer than 40 items; I lost track along the way. My cinema professor at Binghamton, Ken Jacobs, liked to say, "Get lost, and get lost again" - words to live by. 

That's all for now. What are you making of yourself? 


Thinking about taking a stand on political issues? Just do it (maybe). Here’s a decision tree for

The Best of B2B Instagram Marketing
What do FedEx, IBM, Adobe, and MailChimp have in common? Read on below. You can see how some B2B brands connect with their audiences on Instagram. Mailchimp goes for iconic marketing, IBM for education, Adobe for featuring its customers, and FedEx for featuring its team.

What's Wrong With Us?
From one of my favorite outlets, the British Psychological Society (BPS), here's a roundup of 10 terrible human traits that have been documented by psychological research. Also, it's not every day that you get to read about how "blinkered" we are. Plus, think of all the fun ways you as a marketer can exploit this.

Rare Candor from a Startup Founder
What kind of startup founder writes a post entitled, "All Startup Ideas Suck"? Cyrus David. He's releasing a collection of these short updates on what it has been like as an entrepreneur the past few years. A few posts are up, with many more coming soon. See the master list below with all the current and future updates.

Want to include your event below? Just reply with the details.

October 25, 1pm
Via my friends at CommPRO, a free webinar: "It would be a challenge even for the most learned of historians to recall a time in our history when the political parties in the U.S. have been more polarized. It also would not be considered as hyperbolic to say that the image of the media as a reliable source of information, seekers of the truth and a critical check on the actions of our lawmakers in Washington as being under attack and as such the victims of an erosion in the esteem in which the best of them -- think Walter Cronkite -- were once held. Given these hard facts, what impact has this erosion in the confidence of the public's perception of the media had on the practice of public relations?"

October 26
Louisville, KY
Want to check out the best digital event in Kentucky? Me too. That's why I'm joining my colleague Leo Morejon to visit the Bluegrass State and take in the bourbon, baseball bats, and horse races while also meeting some of the nation's finest marketing minds. I was pleasantly surprised to see some of my favorite industry friends are based out there, and many more will be coming from all over the broader region (as I'm in the NYC bubble though, don't even ask me what the heck this region is; only thanks to Google did I learn that Louisville is too far west in Kentucky to be part of Appalachia).
October 29-30
Austin, TX
My friends Clay Hebert and Weston Woodward are hosting this workshop about telling your best story to the perfect people. They're fantastic, and with this exclusive link, they're offering you 10% off just because you're so swell for reading this. Say hi to them for me if you go. Austin is lovely this time of year.

October 30
New York, NY
Hailed as "the largest one-day media event of the year," hot topics include multi-screen marketing, location data, and new media models. Brands and agencies can attend for as little as $150, and I'm looking forward to attending. I'm doing a bit of work with them as well, so if you have an audience (a newsletter, blog, Slack group, podcast etc) and are interested in spreading the word, let me know; I may be able to help snag a press pass.

October 30
Also via CommPRO: Join Ty Cobb, Former Special Counsel to President Trump; Major Garrett, Chief White House Correspondent, CBS News; Richard Edelman, President & CEO, Edelman; Richard S. Levick, Chairman & CEO, LEVICK; Joe Lockhart, Former Press Secretary to President Clinton; Michael Zeldin, CNN Legal Analyst, Sheryl Battles, VP, Communications and Diversity Strategy at Pitney Bowes and others."

November 1
New York, NY
Gotham Media always puts on thoughtful events with some great people. You can use the code "Serial" to get $10 off the already reasonably priced tickets. About the event: "Our event will feature a conversation with VCs about what they look for in companies seeking funding. How much value do they place on the product versus the team? What questions do you need to be prepared to answer? Is venture funding always the best way to raise funds? If you've got the questions, we'll provide the answers (or at least most of them!)."

November 11-13
Half Moon Bay, CA
This is an excellent event series; I went last year, and their lineup is full of memorable speakers. Everyone in the room has some impressive background and story. Request an invite via the link. "This November please join us for a probing, wide-ranging conversation about the tech-inflected issues that affect business and our world. Techonomy’s breadth is unlike other “tech” conferences. This year’s theme is Harnessing Tech for Responsible Growth, and as always we will address many of the issues facing leaders today."

December 1
Los Angeles, CA
I love Tameka's work, and this should be a great addition to LA's event calendar: The In.flux Reality Mixer is a pop-up innovation lounge, blending TED-style talks with immersive technology demos and a digital art installation. Speakers and attendees from across advertising, VR/AR/AI, academia and entertainment will gather to learn, network and get creatively inspired. It's the first of a series of events produced by long-time conference programmer Tameka Kee (eMarketer, Digital Summit, ad:tech, etc.) who is offering Serial Marketer readers a special discount (use code SERIAL for 20% off). 

CES 2019
January 8-11
I'll probably return for my 13th straight year. Registration is now open. Are you going? I'm already making plans with 4C's Aaron Goldman to eat Cinnabon in the Vegas airport again - but none of those mini-bons. Full-size 'bons are for closers!


New jobs are listed at the top, and older ones are phased out. Reach out to me if you want introductions or any additional information. And let me know if you have other job postings you'd like to share.

Product Marketing Manager
New York, NY
Dashlane, my favorite password management utility I've been using since its alpha days, is looking for a product marketing manager with at least three years experience. This is a great company and product to sink your teeth into. Feel free to apply through here, or let me know if you or someone you know is a great fit, and I can refer them to the internal hiring lead.

Marketing Manager
New York, NY
Paxos' mission is to modernize finance by mobilizing assets at the speed of the internet. Today, as the first regulated Trust company with blockchain expertise, Paxos is uniquely positioned to mobilize and custody these assets digitally. We are looking for a Marketing Manager to help execute our marketing initiatives across the whole company. This is a role that influences not only our products and businesses, but also our employer brand and our culture within the organization as well. As a high-growth tech company that is solving very unique and challenging problems around mobilization and settlement of assets, this is an opportunity spread our mission externally through marketing initiatives."

Agency Sales Manager
New York, NY
More details via the link. If interested, I can connect you with the hiring lead, or you can check the #jobs channel in Slack and connect with Marc directly: "We have developed an All-in-One solution for sellers and vendors, including everything they need to be successful on Amazon. Our integrated toolbox offers features for all aspects of business: Amazon SEO, Profit Analysis, PPC Campaign Management, Product Research, Review and Inventory Management and Competitor Tracking. And with more exciting features to be added in the future, we continue to shape this fast-growing industry with cutting edge software innovation."

Social Media Manager + More
New York, NY
Via Slack: "Hi all! Helping a European/Israeli fashion brand hire a team as they prepare to launch in America (all based in NYC). Seeking full-time Social Media Manager to take over their social accounts, primarily Instagram. They'll be working with some top models and influencers so the person has to be deep into the IG fashion influencer space. They are also seeking 2 freelancers who may turn into full-time roles in January/Feb - ecommerce website director (to "own" the rebuilt site) and paid ads analytics pro (to mostly review and optimize what their agencies are doing)."
I can connect you with the connector, or check the post in the Slack jobs section

Senior Marketing Manager
New York, NY
I spoke with the CEO, and it seems like this role could be a bit more senior for the right funnel-focused marketing lead. Feel free to apply below, or write me for an intro. "Indicative is a behavioral analytics platform focused on making customer analytics easy for businesses by building simple, yet incredibly powerful tools. We are looking for an experienced B2B Saas Marketer to help drive Indicative’s lead generation efforts, with specific focus on Content Marketing and owned media channels (Email and Social Media specifically). The (Sr.) Marketing Manager will be responsible for top of funnel and qualified lead generation across the owned channels, create corresponding content, and lead the strategy creation through to execution."

Social Marketing Manager
New York, NY
From my old and still beloved firm, 360i: "The Social Marketing Manager is an analytical thinker who thrives in fast-paced situations, can seamlessly liaise with multiple stakeholders both internally and externally and who has a strong understanding of social media best practices, reporting and analytics." Use the link below, or I can connect you directly. Thanks to my favorite 360i employee ever for sharing this in the Slack group (he happens to share 25% of my DNA).

Part-Time Marketer
Boston, MA (could be remote for an excellent communicator and practitioner)
I met the founder at an event recently. Here's what she needs: "We're looking for a part-time person who is well acquainted with digital search marketing, including Google Ads. We'd love someone with at least 3 years of experience. We help people identify which skin diseases they may have using artificial intelligence, and connect with relevant doctors."
Reach out to me and I can connect you with the founder

Head of Product Marketing
Boulder, CO
Via the community: Unsupervised ( is hiring a full-time Head of Product Marketing role in Boulder, CO. The President is a close friend. They've raised $3.5M and the two founders previously sold a company to Oracle and are looking for another big exit. They're looking for someone who has worked in Product Marketing for a B2B big data, BI, or Analytics enterprise solution that has been targeted to Marketers or Analytics professionals as customers. People coming out of companies like Domo, Tableau, Looker, etc. would be amazing. This person would get to build out the full Product Marketing function for the company and build out their own team. This is a full-time role in Boulder, CO - no remote or consultants. 
Contact me for the job description and recruiter information, or check the Slack jobs channel

Senior Social Media Strategist
New York, NY
Via a friend of a friend: "The Port Authority is looking for a Senior Social Media Strategist to join our Marketing team. The Senior Social Media Strategist will oversee the social media strategy and creative vision, developing, executing and measuring plans to help transform how the Port Authority serves and engages with millions of customers."

Various roles
Los Angeles, CA
Just got this note for any LA friends: I'm looking for a few key hires in LA, including a Social Media Director, Social Media Producer and Ad Manager. If you know anyone, can you send them my way? Job descriptions are here.
I can also connect you with the hiring lead.

Lots of roles
New York, San Francisco, many other global cities
As Lizzie in Serial Marketers noted, "MightyHive is growing like CRAZY -- we have a ton of openings globally." From their site: "MightyHive is a Programmatic Solutions Partner for forward-thinking marketers and agencies. As one of the largest and fastest-growing programmatic buyers in the world, we know how to navigate the system for top brands and agencies. "


Here's are requests people posted lately in Serial Marketers or otherwise sent to me. Even if you don't join the Slack group, email me recommendations, and I will get them to the right people.

WW: Needing a referral for a freelance community manager with big brand social experience. 30-35/hour for 20-30 hours per week. 1-3 years experience.

RK: SMALL project alert - I'm looking for social media freelancer to assist with a quick project. 

TD: Any links or books to help a guy with general knowledge of affiliate marketing go deep-ish quickly?  Is there a definitive resource I should know about to brush up on the state of the state?

BF: Hi all.  We are thinking about bringing social in-house and I'm curious what people are paying in social these days? Looking for a bit of a hybrid role - community manager/social media manager - we are a small company so you typically need to wear multiple hats - be a bit strategic but also get your hands dirty.... any thoughts are welcome. 


Thanks again to 4C Insights for their support of this newsletter and of serial marketers everywhere. 

David Berkowitz, editor


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(c) 2018 Serial Marketer
PS: Thank you so much for reading this.


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