Russian River Chamber of Commerce & Visitor Center

from the
Russian River Chamber of Commerce

Thank You Renewing Members!

Guerneville Regional Library - Guerneville
JLL Corporation-Coldwell Banker - San Francisco
Safeway - Guerneville

(pictured) Santa coming from his decorated red Miata convertible with the top down.


The Russian River Chamber of Commerce welcomes you to spend the Holidays with us out on the River.  Our streets are alight with festive wreaths and a beautiful 21' tree in the Plaza, and Santa arrives in his red Miata at 1pm on Saturday, and will be on hand for visits, learning those last minute Christmas wishes, pictures, with hot chocolate, apple cider and goodie bags for the kids. Santa will return in his Miata to be in the Parade of Lights at 7pm, and again for a special visit on Sunday from 1 to 3pm. 

Come visit our quaint shops, art galleries, restaurants and pubs, and have a great time and stay with us for the Holidays!

And bring personal hygiene donations!

The Russian River Chamber of Commerce and Visitor Center, in partnership with Sonoma County Tourism Cares invites you to bring donations of new personal hygiene products (brushes, combs, tooth brushes, small or trial size shampoos, conditioners, body wash, soaps, socks, etc.) for our unhoused and in-need Sonoma County residents.  We will have the collection bin on the Plaza for both days of the events.  You can also drop off donations in our office at 16209 First Street, Guerneville any day of the week during our posted business hours from Monday through the end of the year.

(pictured) A brown teddy bear wearing a Santa hat reads a green velvet "book" Twas the Night before Christmas to his stuffed grey mouse friend, who's perched on his arm. A tree and gift are in the background.

Christmas Story Time
at 3:30 Saturday!

In partnership with Russian River Books and Letters, the Russian River Chamber of Commerce welcomes you to join us for the first of two special holiday story times this weekend! At 3:30 pm on Saturday, we'll be reading "It's Christmas Everywhere - Celebrations from Around the World," by Hannah Barnaby.  Reading will take place on the Plaza, after Santa's visit.  Gather round, enjoy our brightly lit tree, grab some free hot cocoa or apple cider, then hear how a pine tree's Christmas wish comes true when a parade of children visit to decorate its branches with unique festive ornaments from around the world - from German nutcrackers to Mexican piñatas, Chinese apples to Ukrainian spiderwebs.

Young readers are invited to experience new and old Christmas traditions through rhyming verse and lush illustrations.  This sturdy and unique tree-shaped carousel-format novelty board book can be opened and folded back to create a free-standing Christmas tree using its integrated magnetic closure, and would make a lovely gift.
Be sure to dress warm because it's gonna be cold out there...and you won't want to miss the Parade!

Guerneville's Return of Parade of lights - saturday, December 17th at 7pm- A very fairy Christmas! [logo] Russian river chamber of commerce and Visitor Center [logo] Sonoma county Board of Supervisors [logo] Russian River Alliance (background image of Christmas lights) Sponsored by the Russian River Alliance, Sonoma County Board of Supervisors, in partnership with the Russian River Chamber of Commerce.

The Main Event:
The Parade of Lights is ON - 7pm!

After being postponed due to rainy weather, we are pleased to announce the Parade is on and the weather will be cold, so just dress warm!

We are so excited to have our Russian River traditional, Very Fairy Christmas-themed Parade of Lights, and thrilled to welcome the community and visitors alike to join us for the festivities in downtown Guerneville!  The parade floats will be setting up from 5:30 on, so relax, enjoy a meal or libations or both at a local restaurant or pub (we have many to choose from nearby), get in some holiday shopping, then grab your best spot to watch!  There will be hot chocolate and apple cider for as long as it lasts....or as long as Santa's Helpers do :)

We have over 35 floats, so would also appreciate more volunteers too!

Image of map of downtown Guerneville float staging positions, #1 through 21 run along 4th St from Mill St to Armstrong Woods on the north side, #23 through 34 run fro 4th and Mill Streets to the west, on the south side of street, and 35 and above begin at 4th and Mill St going north on the west side of the street. Registration is on the southwest corner of 4th and Church St.

Parade Floats for Staging

click map or here to link to full instructions)

1. Color Guard

2. Grand Marshall, Elise Weiland/ Russian River Historical Society

3. Santa in his Red Miata


5. Couldron Carriage

6. Fire Truck & Ambulance (Sonoma County)

7. Foggy Dreams & Gator Gifts

8. Sol Rio Studio

9. Dawn Ranch (amplified music)

10. Strode Engineering

11. Kosmic Dreams

12. Kggv 95.1 River Theatre Radio (amplified music)

13. El Regalo de Juan Venado

14. True Value of Guerneville/Dada

15. Russian River Alliance (amplified music)

16. Shippy, your favorite Postal Outlet

17. Safer West County & Watch Duty

18. Russian River Hoop & Flow  (amplified music)

19. McT's Bullpen

20. Sheriff's Office Marine Unit

21. Wine Country Balloon Tours

22. Fire Truck (Monte Rio)

23. Rio Nido Roadhouse Redwood Fairy Bar

24. Clearwater Plumbing Solutions

25. Flamingo Hill (amplified music)

26. West County Community Services

27. Boon/Gnome for the Holidays (amplified music)

28. Fire Truck (Cazadero)

29. Santa Sled Greyhound Silver Side

30. Xmas Coffee & Book Land

31. Time Traveling Steam Punk Air Ship (amplified music)

​​32. Russian River Notary

33. Mill Street Thrift Store

33A. DeCarly Powers Family Christmas


35. 1940 Oldsmobile Coupe

36. Friends of Stumptown Light Parade Princess

37. Sonoma Landworks

Following up the end of Parade will be:

Wendel Joost/ Russian River Historical Society

R3 & The Woods (amplified music)

Float order is subject to change.  Please position your float and then come to register on 4th & Church.


(image) Bookcover of Latkes and Applesauce A Hanukkah Story, with two parents, a boy and a girl and a small cat and a dog and a menorah and food on the tabled

Hannukah Story Time
Sunday at 12 noon!

Russian River Books and Letters welcomes you to join us for a second special holiday story time, Sunday in the bookstore.  At noon we'll be reading "Latkes and Applesauce - a Hanukkah Story," by Fran Manushkin.  Enjoy the costumed storyteller.  Learn about the Menashes, who love their latkes and applesauce at Hanukkah.  When a blizzard comes and wipes out any hope of harvesting potatoes and apples, see how a cat and dog create a Hanukkah miracle, just in the nick of time, in this updated reissue of the beloved 1989 holiday classic.  
Be sure to dress warm, and don't miss hot chocolate and apple cider on the Plaza afterwards.... to warm your hands and put a smile on your face, compliments of the Russian River Chamber of Commerce!

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Planning your

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Creating More Sustainable Events

Sustainable Events E-Guide

In collaboration with NorthStar Media and Events, Sonoma County Tourism is excited to offer a downloadable e-guide focused on Creating Sustainable Events.

This guide outlines the right questions to ask destinations and venues, and provides a framework for collaborating with those partners to make better decisions. Download this resource now for tips on creating more sustainable meetings — and a better future for the meetings industry and the planet.
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(graphic background, difficult to read) [logo] owl art Art Spirits presents A Holiday Art Bazaar - December 17 and 18 1pm to 6pm at the Hoot Owl - (free to attend) $25 per day, space is limited! 20301 CA-116, Monte Rio CA - Contact! for details 415-503-7064 or email:

R3 Presents - Saturday December 17 - UGLY Sweater PARTY - Dancing - Merrymaking - Revelry - White elephant gift exchange at 9pm (after the Parade of Lights!) (on Christmas-themed background image)

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This newsletter is funded, in part, by the Sonoma County Board of Supervisors. 
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Upcoming trainings and webinars from SBDC: 

Sonoma SBDC Event Calendar
Copyright © 2022 Russian River Chamber of Commerce
P.O. Box 331
16209 First Street
Guerneville, CA 95446

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