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Dear Kinder friend,

On behalf of the entire Kinder team we wish you a great 2022!

If 2021 has taught us anything, it's that we as humans are resilient.

This year charities faced challenges. After a flood of donations at the beginning of the pandemic, charity funding hit a roadblock, forcing organisations to reevaluate their missions and techniques. Kinder helps them pivot and focus on what really matters: the people and projects within them. 

That’s why we developed and launched our United Actions. We’ve carefully evaluated and selected the top charities that focus on all aspects of solving the problem. Grassroots activism, education, direct help, and political advocacy are united together for you to donate to in just one step. That’s what we call SMART Giving.

Looking into the new year, we will launch Kinder Business, SMART Giving, and Kinder Philanthropy Desk in Q1 2022. 

If you are curious and interested in working with us on making the world a better place — one that helps charities become future-fit — please do not hesitate to contact us.

I would like to thank all volunteers, team members, donors, partners, investors and charities for their support and look forward to working with you in the future.

Happy New Year,

Mathys van Abbe

Best of 2021

We’ve selected eight Kinder articles for you to read:

  1. Busting Charity Myths: “Overhead costs will make my donation less effective” by Tanisha Keil
  2. Altruistic giving explained by neuroscience By Behdokht Hosseini
  3. From organic hemp to pineapple leather— fashion is shaking things up By Karenita Haalck
  4. Corporate philanthropy: how to give and who to involve By Tanisha Keil
  5. Exotic pet ownership is on the rise — here’s why that’s dangerous By Merel Cheng
  6. Teaching kids from low-income households about money can change their lives By Olivia Chavigny de Lachevrotiere
  7. This is what stops Millennials from giving to charity By Cindy Zheng
  8. This 50 cent pill could change the world — so why aren’t we dishing it out more? By Carmen Guilen
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