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Pondtent's Weekly Marketing Tips
We have two types of photo book/brochures we use for marketing purposes: a "price and idea guide" and a "dream book". This week we will talk about the price and idea guide.
Pricing and Idea Guide
This is something we created last year. We worked with our graphic designer to create a pricing guide that had pricing and lots of ideas. It cost around $1,200 to design the whole thing. Then we paid about $2,000 for printing. We had 3,000 of them printed, so all in all, they cost about $1.00 each. We mailed them to present and past clients last year and have sold more than enough to make up for the cost of them. You can use a designer or you can make this on your own.
How we use our Pricing and Idea Guide
We use the Pricing and Idea Guide in a few different ways. We mailed it to all previous customers and we bring it to all new customers. As we are cleaning a pond, we can show a copy and go over ideas and pricing for upgrades. We also leave copies where we have our display ponds and use the online version to send to our customers as part of our follow up email campaign.
What do you use to communicate visuals to YOUR customers?
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