Pondtent's Weekly Marketing Tips

2017 Marketing Tip #7: : Writing and Optimizing Blogs: Part 2
OK-- so now we know the type of blogs to write, how do we write them?  Regardless if we are writingan informative blog or project profile, we still need good search engine optimization (SEO)  What exactly does that mean? 

According to one description, SEO 
is the process of affecting the visibility of a
website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.

Translated into English-- your blog should have keywords or phrases that are used over and over.  These keywords are what will show up in organic searches. This should be keywords or phrases that are searched for--like "Philadelphia Pond Leak" or "Main Line, PA Outdoor Kitchen".  The whole trick is to use phrases that are likely to be searched. 

To get assistance, I go to the
Google Adwords Keyword Planner, to help me find phrases that people are looking for. Once I fine-tune my keywords I am ready to go.  I usually write the article first, using a topic that I know will help me use a large number of keywords.  Then I go back and make sure the keyword phrase is in the text enough.  For example, I wrote the "Philadelphia Pond Leak" blog and then added in a few more "Philadelphia Pond" phrases before the word leaks.  Not too many or it will not make sense to read.  Make sure the blog is something you'd read.  If you can't get through it, no one else can either!

Once you are finished writing the blog, run it through a keyword density checker,  I use
the Yoast SEO for WordPress plugin (free version)  for my blogs and it has a great checker that looks at a bunch of items for me including:keyword density, outbound and inbound links, photo captions, meta descriptions and  more.

I constantly tweak and play with the blogs until I have all green lights (meaning I hit all the goals blogs find necessary ).  Only after all the testing and tweaking is done, the blog is ready!  I can now post the blog to our website.  I also always post a link to our Facebook page as well.

If blogs seem too overwhelming or time consuming, we at Pondtent would be happy to write them for you.  We offer a few different options for your blog writing needs.  As always, the choice is yours!
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